Mobile Payment Forecast: mostly cloudy with intermittent NCF. How mobile and self service technologies foster customer delight, strengthen card-holder security, and reduce merchant liability.
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The document discusses the integration of near field communication (NFC) and EMV technology in mobile commerce, emphasizing the importance of big data and its role in enhancing transaction services. Key priorities include data collection, analysis, and action as they relate to mobile payments and point-of-sale solutions. It also highlights emerging trends and partnerships in the mobile payment ecosystem presented at the Mobile Payments Leadership Summit in 2015.
Mobile Payment Forecast: mostly cloudy with intermittent NCF. How mobile and self service technologies foster customer delight, strengthen card-holder security, and reduce merchant liability.
- 1. Near Field Communication (NFC) EMV (stands for Europay, MasterCard and Visa) Big Data Omni-Channel Mobile Forecast: The “Cloud” The “Tap” and “Go” World Showcasing QR Codes Unsolicited Authorizations Customer Engagement Mobile Shopping Coupons Loyalty Social Local Mobile SoLoMo ApplePay POScentric Solutions 3rd Party Apps Presented at: 3rd annual MOBILE PAYMENTS LEADERSHIP SUMMIT January 26 & 27 2015 By: Peter Guidi, VP Sales ZipLine Mostly Cloudy with Intermittent NFC
- 2. Merchant Controlled POS enabled Technologyeconomics MERCHANTS Cloud Based BANKS NFC Based Banks, Issuers, Associations, Processors Legislation Litigation Competition “He who enrolls Controls” - Richard Crone
- 3. Mission – Mobile Commerce • Deliver a consistent shopping experience in a multi-branded, multi-platformed environment. • Align tactical opportunities by emerging technology with the larger strategic opportunities with the emerging mobile consumer • Create a scalable solution that can work across retail vertical markets.
- 4. Big Data/Mobile Services and the POS Tightly coupled services Transaction enhancement services are created and delivered through out this stack. BIG DATA solutions are delivered via edge services (especially in mobile), in the “TRANSACTION SERVICES LAYER”. The TSL and mobile devices are the most flexible with the highest innovation rates. Accessing the TSL requires a POSCentric, IP based solution. Big Data solutions must be tighly coupled with the POS
- 5. Big Data and Mobile Payments: Three priorities. 1.Collect information: You can not analyze data you do not have You do not know the future value of data You must collect and keep a lot of data 2.Conduct Analysis: Big Data really means Big Analytics 3.Take action Solutions will be “Tightly Coupled” to the POS at the “Transactions Services Layer”
- 6. Two trends to watch POS Payments Cloud • SAP Hana • VeriFone: PAYware Connect • MICROS Payment Gateway • NCR Connected Payments 3rd Party App/POS Integration • Tillster – Burger King • Paydiant – Subway • CardFree – Sonic. Taco Bell • Mozido – Dairy Queen • Zingon – Flash Foods • NCR cGO - Spinx