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The 7P's of Marketing Mix - PPT
The document discusses the marketing mix, which consists of 7 Ps - product, price, place, promotion, process, physical evidence, and people. It emphasizes that the marketing mix involves strategically coordinating these 7 elements to successfully market and sell products and services to customers. The document is copyrighted by eSalesData LLC.
The 7P's of Marketing Mix - PPT
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