The A - Z of How to Use Google Plus for Recruiting
Download as PPTX, PDF•1 like•844 views
Google+ can be an effective tool for recruiting if used properly. It allows for networking through circles of skills, industries, and locations. Communities and company pages aid search engine optimization. Live video hangouts and scheduled broadcasts provide opportunities for employer branding, thought leadership, and candidate interactions. While searching communities can be difficult, members likely joined to connect around certain interests. Overall, Google+ functions best as part of a comprehensive social recruiting strategy when circles, content, and communication are aligned.
The A - Z of How to Use Google Plus for Recruiting
- 1. The A-Z of How To Use Google Plus For Recruiting Presented by Andy Headworth Social Recruiting Conference Calgary 11th May 2015
- 2. Why should I even bother with Google+ for recruiting?
- 3. A regular part of your social recruiting toolbox +
- 6. Essential for SEO and search People searching People searching & community Messaging and hangouts (& app) Company pages Notifications and all settings Stream and posting content G+ Menu Pinterest ‘lookalike’ Schedule Hangouts On Air
- 7. Profile
- 8. Circle strategy • Skills • Job titles • Industries • Competitors • Target Companies Sourcing Pipeline Tracking
- 9. Align Circles with curated content Architecture Rail Construction Civil Engineering
- 10. Circles
- 11. Circles
- 12. Circles
- 13. site:plus.google.com inurl:about “About – Google+” "lives ** calgary|Alberta” "marketing manager" Circles
- 14. Circles
- 15. Your new circle
- 16. Sharing circles • Colleague • Team • Community
- 17. Circle members Remember: No email and no ‘permission’ given
- 18. Circle members
- 19. Communities
- 20. Communities
- 21. Communities
- 22. Communities 556 Marketers who attend marketing ‘Meetups’ in Calgary & 2793 members of the Calgary Marketing Club on LinkedIn
- 24. Many G+ communities to learn from
- 25. Communities are all different Some even allow you to post jobs!
- 26. Lots of members, but searching is not easy X-ray doesn’t work effectively on communities But they have joined for a reason…..
- 27. Hangouts
- 28. Hangouts - Messaging • One to one messaging • Group messaging • Photos, videos, GIF’s, maps, emoji • Messaging syncs between all devices
- 29. Hangouts – video • Easy to use video calls while while in messages or Gmail • One to one calls • Group calls up to 10 people • Hangout apps like Draw, Effects and Lower Third • On Air • Live streaming – schedule, HD, YouTube & your website video call. Automatically saved to YT channel • Live conversations – live interactive conversations • Excellent participant settings customisation
- 30. Hangouts – calling • Make calls from desktop, iOS & Android • Completely free to other Hangout users • Call nearly all phone numbers in Canada and US for FREE & low international rates
- 31. How to do Hangout
- 32. How to do Hangout
- 33. How to Hangout with someone
- 34. How to do a Hangout On Air 1. Connect your YouTube account to Google+ account 2. Invite specific people (email) or G+ Circles 3. Then name your Hangout
- 35. How to do a Hangout On Air
- 36. How to do a Hangout On Air
- 38. Why should your company do Hangouts On Air? • Communicate your brand’s culture and personality • Give your brand a human factor that people can relate to • Increase brand recognition and build a following • Position your brand as a thought leader in your field • Demonstrate your expertise and knowledge • Transparency and access to recruiters • Candidate Help, Q&A • SEO • Build a new channel - YouTube Hangout On Air
- 40. Google+ business pages generally represent entities like brands, businesses or companies and have their own set of benefits and constraints. A page can have multiple administrators. A business page cannot +1 another page, can’t +1 content on the wider web and cannot add people to circles (unless users mention the page or add it to their circles first). Google+ profiles represent individuals, have one administrator and let you add people and pages to your circles, +1 other pages and +1 content across the web. Pages
- 41. Pages – Business Pages • Easy to set up • Create your business page with information about your company, including pictures and videos. • SEO • Google has connected these pages to their mapping system and uses them in results for local searches. Gold dust in search • Make sure your Google Plus page links to your website. • Custom URL, as in: https://plus.google.com/+YourCompanyName. • Keywords – tagline and profile • Link all your other social media profiles.
- 42. Share and Schedule content from across the web with tools like Buffer and Hootsuite Pages – Business Pages
- 43. Collection *NEW*
- 45. Essential for SEO and search People searching People searching & community Messaging and hangouts (& app) Company pages Notifications and all settings Stream and posting content G+ Recap Pinterest ‘lookalike’ Schedule Hangouts On Air