The Art of Social Media: LinkedIn edition
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The document discusses the importance of LinkedIn as a social media platform beyond job searching, emphasizing the need to share professional content and maintain a serious profile. It advises users to focus on core topics, avoid inappropriate posts, and use tools like SlideShare to enhance professional visibility. Finally, it highlights the significance of having a complete and high-quality profile to attract potential employers and connections.
The Art of Social Media: LinkedIn edition
- 1. The Art of Social Media: LinkedIn Edition by Guy Kawasaki
- 2. LinkedIn is the unsung hero of social-media platforms Photo credit: JD Hancock/Flickr
- 3. REBOOT YOUR BRAIN Stop thinking of LinkedIn as only a place to find jobs make connections, and close deals. This is much too narrow a view of the new LinkedIn.
- 4. GET SERIOUS The serious and professional nature of LinkedIn means that you should not share quotes or popular memes such as cat photos. You should assume that a potential employer or business partner would check your LinkedIn posts someday.
- 5. GET NARROW On LinkedIn, more so than on other platforms, it’s a good idea to stay focused on a few core topics to establish thought leadership. I share content about innovation, entrepreneurship, writing, and technology.
- 6. SHUT UP If you want to rant and rave, troll, and express your strong opinions about gun control, women’s rights, climate change, and terrorism, do it where it doesn’t matter such as Facebook, Google+, or Twitter. If you cannot control yourself in your posts or in your comments, then simply shut up. Photo credit: JD Hancock/Flickr
- 7. Words of Wisdom A good test for everything you do on LinkedIn is, “Would you put this on your resume?”
- 8. EMBRACE INTEGRATION LinkedIn owns SlideShare.
- 9. Words of Wisdom Share your SlideShare presentations as a short-form LinkedIn update and also embed them in long-form published posts. SlideShare is a powerful way to establish your professional standing, so deploy it as much as you can.
- 11. Share your LinkedIn posts on Twitter, Facebook, Pinterest, Tumblr, and Google+.
- 13. Final tip: If you use the social-media juice of LinkedIn as I’ve described, more people will view your profile. Thus, it’s more important than ever to complete your profile entirely, keep it up do date, and add a high-quality photo and cover photo. No one wants to hire or connect with the blue-head, default profile that screams, “I don’t care and you shouldn’t either!”
- 14. This SlideShare is based on a tiny part of Guy’s book, The Art of Social Media: Power Tips for Power Users with co-author, Peg Fitzpatrick. If you like it, there’s a lot more from where this came. On the web at Artof.Social Additional photos from the stunning photo gallery on Stocksy