The Brands-Only Summit keynote presentation by Tyra Banks
0 likes1,146 views
The document details a keynote presentation by Tyra Banks at the Brands-Only Summit held from December 9-11, 2013. It highlights her influence on social media, emphasizing her entrepreneurial spirit, commitment to self-confidence and body positivity, and innovative audience engagement through social voting. The presentation also illustrates Banks as a businesswoman, encouraging her followers to embrace their own confidence and entrepreneurial journeys.
1 of 13
Download to read offline
The Brands-Only Summit keynote presentation by Tyra Banks
- 1. SOCIALMEDIA.ORG/SUMMIT2013ORLANDO The Brands-Only Summit keynote presentation TYRA BANKS & KURT VANDERAH DECEMBER 9–11, 2013
- 4. 25 million followers globally The Social Empire 3
- 6. POP CULTURE I’m an entrepreneur, bitch! 5
- 8. FIERCE-I-FY Provide words of encouragement & advice with a focus on self-confidence, body image and expanding the definition of beauty 7
- 9. BUSINESS MODEL Show Tyra not only as a model, producer but also a business woman & CEO, allowing her followers to gain interest in entrepreneurship and the confidence to become the CEOs of their own lives 8
- 10. HUMOR Use of comical pictures and captions to breakdown the stereotypes of “real” beauty, allowing fans to feel connected to the brand’s flawsome messaging 9
- 11. ANTM: 21 CYCLES Increase audience engagement through social voting prior to airing of show and exclusive digital content and opportunity to interact with cast and judges during airing 10
- 13. SOCIALMEDIA.ORG/SUMMIT2013ORLANDO Learn more about past and upcoming events DECEMBER 9–11, 2013 SOCIALMEDIA.ORG/EVENTS