The Design of Business - Roger Martin
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The document discusses the importance of design thinking as a competitive advantage in business. It highlights the need to bridge the gap between analytical and intuitive thinking and outlines five productive steps for leveraging design in business. The author emphasizes achieving both reliability and validity in the design process.
The Design of Business - Roger Martin
- 1. The Design of Business Why Design Thinking is the Next Competitive Advantage Roger Martin, Dean Rotman School of Management University of Toronto
- 2. Our Path of Understanding Mystery Heuristic Algorithm Code Mystery 01100111001
- 3. Our Path of Understanding Mystery Heuristic Algorithm Code Mystery Heuristic 01100111001
- 4. Our Path of Understanding Mystery Heuristic Algorithm Code Mystery Heuristic 01100111001 Algorithm
- 5. Our Knowledge Funnel Mystery Heuristic Algorithm Code Mystery Heuristic 01100111001 Algorithm
- 6. A Fundamental Predilection Gap Analytical Thinking Intuitive Thinking 100% Reliability 100% Validity
- 7. Bridging the Fundamental Predilection Gap Design Thinking 100% Reliability 100% Validity
- 8. Designing in Hostile Territory 5five productive steps
- 9. Leveraging Design in Business 5five productive steps