The Digital Marketing Cookbook: 5 Ingredients Top Franchises Use
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The document outlines five key ingredients for effective digital marketing in franchises, emphasizing mobile optimization, customer data utilization, brand advocacy, consistent social media engagement, and local search strategies. It highlights the importance of making websites mobile-friendly, leveraging customer information, and maintaining a strong social media presence to enhance brand visibility. Additionally, it suggests the use of localized microsites and encourages corporate involvement in franchise marketing efforts.
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The Digital Marketing Cookbook: 5 Ingredients Top Franchises Use
- 1. 1 MaKenzie Wangsness* Digital Marke.ng Expert [email protected] The Digital Marketing Cookbook: 5 Ingredients Top Franchises Use
- 2. 2 82% of US Smartphone Users u.lize their phones for web browsing (Nielsen) #DMCookBook
- 3. 3 INGREDIENT #1: Mobile OpEmizaEon • Make it Quick and Easy to navigate your website via mobile • Keep it Local Localized microsites are a great way to go mobile! • Get Everyone Involved with Mobile Corporate should share their plan for mobile web op.miza.on with franchisees. #DMCookBook
- 4. 4 Franchise Iron Chef: MOBILE OPTIMIZATION #DMCookBook
- 6. 6 INGREDIENT #2: Customer Data • Email Lists • Social Media • Landing Pages • POS Integra.on #DMCookBook
- 7. 7 Franchise Iron Chef: CUSTOMER DATA #DMCookBook
- 9. 9 INGREDIENT #3: Brand Advocacy • Easy to Take Surveys • Customer Loyalty Programs • Social Reviews o Yelp o Google Places o FourSquare o Facebook . #DMCookBook
- 10. 10 Franchise Iron Chef: BRAND ADVOCACY #DMCookBook
- 11. 11 #DMCookBook
- 12. 12 INGREDIENT #4: Consistent Social Media • Contribute Content to Brand Social Channels • Work Together to Understand Content Guidelines • Communicate about how na.onal digital marke.ng will impact local, and vice-‐versa #DMCookBook
- 13. 13 Franchise Iron Chef: SOCIAL MEDIA #DMCookBook
- 14. 14 #DMCookBook
- 15. 15 INGREDIENT #5: Local Search • Microsites • Google Places • Bing Profile • Yelp #DMCookBook
- 16. 16 Franchise Iron Chef: LOCAL SEARCH #DMCookBook
- 17. 17 #DMCookBook
- 18. 18 Mobile OpEmizaEon Customer Data Brand Advocacy Consistent Social Media Local Search #DMCookBook
- 20. 20 MaKenzie Wangsness* [email protected] #DMCookBook
- 21. Connect with Us! 21 @BluewaterBrand facebook.com/bluewaterbrand Bluewater Inc. bluewaterbrand.com/blog #DMCookBook