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The Do's and Dont's of Social Media
This document discusses the do's and don'ts of social media for non-profits. It notes that simply creating social media profiles is not enough - one needs to actively engage communities and listen to conversations. It emphasizes that social media is about interaction and building shared experiences, not one-way interruptions. Effective social media use involves becoming part of online conversations, listening to feedback, and managing communities and reactions over time.
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The Do's and Dont's of Social Media
- 1. The do's anddon'ts of social media and how non-profits can make it work Comcast Media Day, July 2009 Alex de Carvalho
- 2. “I kept thinkingto myself, “I better get on this social networking train soon or it’s going to leave the station without me!” I started going to seminars and workshops on social networking. I met with experts on social media hoping that some of their knowledge would rub off on me resulting in an amazing epiphany! I created a personal page on MySpace, Linked In and Doostang, and then spoke with even more people who seemed to “get it”. And guess what happened? Nothing!” -Brendan Hurley, Goodwill
- 9. Alex de Carvalho @alexdc
- 10. - South Florida’sweb and new media community - Established March 2006 - Over 1,400 members - Monthly meetups average 130 participants
- 11. - Third weband new media “un”conference - February 22nd 2009: 806 registered and over 600 attended - Entirely supported by 38 company sponsorships of $300 each
- 12. A community forthe champions of social media and those seeking to learn - Expand media literacy - Share lessons learned - Adopt industry standards - Promote ethical practices
- 13.
- 14. Traditional media Newspapers Magazines Television Radio Books CDs DVDs A box of photos Physical, paper mail and catalogs Yellow Pages
- 15. Digital media Cellphones Compact disc Digital video Digital television e-book Internet Minidisc Video games
- 16. Social media Blogging Social Networking Wikis Bookmarking Photosharing Calendaring Tagging Podcasting Microblogging
- 17. TOOLS for sharingand discussing
- 18. ACTIVITIES combining technology andsocial interaction
- 19. INTERACTION that builds sharedmeaning among communities
- 20. this is themedia Blogging Social Networking Wikis Bookmarking Photosharing Calendaring Tagging Podcasting Microblogging
- 21. this is thesocial
- 22.
- 23. This is nota conversation
- 24. This is nota conversation
- 25. This is nota conversation
- 26.
- 28. Traditional marketers broadcast“crafted” messages
- 29. How advertising /marketing / PR sees us
- 30. ... unsolicited commercialmessages
- 31. they might aswell talk to the hand
- 32. we’re besieged byads! (and not even my cat likes spam)
- 33. do you seethe membrane? http://thoughtnow.blogspot.com/2006/04/nyc-and-automobiles.html
- 36.
- 37. Logos are justbrand identification. A brand is the collective consumer concept of an organization.
- 38. links to socialnetworks on Jeep’s website
- 39. active community ofJeep aficionados on Flickr http://www.flickr.com/groups/ jeepexperience/
- 40.
- 41. David Armano And online,conversations spread quickly from network to network
- 42. “Stop treating yourdatabase as a sacred collection of data controlled by you and begin to see it for what it has always been: a dynamic record of the engaged community who want to help you achieve your mission.” -Scott Henderson, rallythecause.com
- 43.
- 49.
- 52. The market forshared experiences is inexhaustible
- 53.
- 54. Social Media isalready in your marketing mix whether you like it or not
- 55.
- 56. Questions: ✤ How do people feel about my brand? ✤ What is being discussed? ✤ Who’s talking? ✤ Are they influential? ✤ Is my marketing working? ✤ How do we engage in the conversation?
- 57. Listen: track yourmentions http://startpr.com
- 58. Listen: monitor yourbrand(s) http://startpr.com
- 59. What should Itrack? ✤ Key employees ✤ Company name and URL ✤ Issues ✤ Brands ✤ Keywords ✤ Trends
- 60. You may beamazed at what you’ll find out ...
- 61. Listen, then manageand react to conversations http://startpr.com
- 62.
- 63.
- 64.
- 65. this is thesocial
- 66. Become or hirea community manager
- 67. online objective Influence Authority Reputation Identity Credibility Presence
- 68. Intel Intel willbuild credibility among the tough-to-impress IT crowd by putting its engineers out front, rather than a media-trained spokesperson. So far, 150 engineers have been selected to contribute as bloggers on Intel sites and on other tech sites. -ADWEEK, July 2008 http://www.adweek.com/aw/content_display/news/digital/e3i5dab627a6e5e9f670fe61aa2512a7514?pn=1
- 70. “We started witha very small focus and tactical use for Twitter: to get important info out to affected people in the immediate aftermath of a disaster. There was not a single thought towards marketing or even public relations -- it was purely public information no one else was putting out.” -Wendy Harman, Red Cross “If you think of twitter as a public service that your organization provides, rather than a marketing tool, you should be in good shape.” -Claire Johnson, Red Cross
- 77. “Suddenly, the marketingsolution became clear: Use a common interest to prospect and cultivate fashion conscious shoppers. That common interest: fashion! How could we reach them on a limited budget? Social networking and the internet! Many of the items being sold on the auction site (and in our stores) are vintage and inexpensive contemporary fashions that would appeal to the young professional woman.” -Brendan Hurley, Goodwill
- 80. “After only sixweeks the blog is averaging over 600 readers a week!! We?re retaining more than 25% of our readers and converting better than 3% into online shoppers. Considering thatthe blog has only been up for about 90 days, we’re obviously very pleased so far with the results.” -Brendan Hurley, Goodwill
- 81. Go where thepeople are Think of it this way. If you are a fisherman you would not fish for the trophy catch in stagnated water. You would need to go to where there is fresh water. That's where the fish are. http://infoworthsharing.com/blog2/2008/06/go_where_the_people_are.html
- 83. The“Conversation Prism” Brian Solis
- 84. One step ata time ...
- 85. LinkedIn.com • Your first step for professional networking online • Fill out all the sections • Import your email address book to easily find and connect with your contacts already using LinkedIn • Ask for recommendations • Connect with people from your same industry and region • Seek out groups and participate in the discussions • Answer (and ask) questions on LinkedIn Answers • Create polls • Include your blog’s feed and slideshare account • Be a good member and maintain professionalism
- 86. flickr.com Remember to: •Include a title • Work the tags • Post to relevant groups • Embed in your blogs • Syndicate to your social networks
- 87. YouTube.com • Interview people • Short clips • Flip camera • Titles, descriptions and tags • Experiment until you find your style • The Seesmic community
- 88. Facebook.com • Get yourusername • Manage your privacy • Place friends and contacts in “buckets” • Connect with more than just friends • Update your status • Include your friendfeed • Upload photos and tag them with your friends’ names • Connect Twitter to Facebook
- 89.
- 90. Measure and countindividual units, not just agreggate results
- 91. The social webis like water for dolphins
- 92. Like water forchocolate
- 94.
- 95. Photo Credits -Creative Commons ✦ Formidable matriarch http://www.flickr.com/photos/colbycosh/1511292182/ ✦ Birsay cow http://www.flickr.com/photos/jamesm/1074197357/ ✦ Country living http://www.flickr.com/photos/sentrawoods/3473586209/ ✦ Begegnung der Lila Art http://www.flickr.com/photos/fahrradfritze/2874490443/ ✦ Seth Godin http://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/159184021X ✦ Dolphins underwater http://www.flickr.com/photos/bgwilson89/459539202/ ✦ puppy http://www.flickr.com/photos/klapow/39693385/ ✦ garfield http://www.flickr.com/photos/pasma/580401331/ ✦ 70 years of Spam http://www.flickr.com/photos/dok1/2607573904/ ✦ web 2.0 logos http://www.flickr.com/photos/94291223@N00/122881874/ ✦ conversation prism http://www.flickr.com/photos/50698336@N00/2735401175/ ✦ dinner conversation http://www.flickr.com/photos/88543347@N00/80462964/ ✦ talk to the hand http://www.flickr.com/photos/99757245@N00/2652563248 ✦ child http://www.flickr.com/photos/40732566596@N01/109538354/ ✦ hungry fish http://www.flickr.com/photos/75269757@N00/727422407 ✦ seti http://www.flickr.com/photos/49457106@N00/280789933/ ✦ attention http://www.flickr.com/photos/69148125@N00/326386880/ ✦ community manager http://www.flickr.com/photos/celesteh/397931208/ ✦ twitterverse http://www.flickr.com/photos/briansolis/3570379944/ ✦ naked pizza http://www.techcrunch.com/2009/04/24/a-sign-of-things-to-come-naked-pizza-erects-twitter-billboard/ ✦ volume http://www.flickr.com/photos/john/10196037/ ✦ watercooler conversation - horses http://www.flickr.com/photos/28778497@N05/2687899926/ ✦ india water http://www.flickr.com/photos/t4deux/3442829950/ ✦ watercooler conversations - birds http://www.flickr.com/photos/happyyoga/2118369604/ ✦ pickup game of hockey on new year’s eve http://www.flickr.com/photos/madison_guy/3158051412/ ✦ pickup game - basketball http://www.flickr.com/photos/robinzeggs/141674593 ✦ 4th street basketball http://www.flickr.com/photos/riverst/2356785132/ ✦ soccer game http://www.flickr.com/photos/tylercacek/739063425 ✦ circular mill http://www.freedomlab.org/2007/07/23/keeping-up-with-the-jones-do-you-want-to/
- 97. The do's anddon'ts of social media and how you can make it work for you Comcast Media Day Alex de Carvalho