This document outlines a study comparing parenting discourses in media sources from the Netherlands and Germany. It discusses the research context, definitions used, and hypotheses about how parenting norms and policy changes may be reflected differently in each country's media based on factors like historical influences, the role of expertise, integration of mothers in the workforce, activation of parents, the role of fathers, and emphasis on child well-being over time. The researchers aim to analyze news articles from quality newspapers in both countries to understand evolving cultural norms around parenting.