The Edited Web (JISC TurboTEL 2013)
Download as PPTX, PDF0 likes271 views
The document discusses how personalized search results and algorithms filter the internet content we see, trapping us in invisible "filter bubbles" that show us a limited selection of information based on our past searches and behaviors. This personalized filtering of content impacts democracy by limiting our exposure to different viewpoints and prioritizing what websites think we want to see rather than what we need to see. The document argues we must see more relevant, important, uncomfortable, and challenging information from other perspectives on the internet.
The Edited Web (JISC TurboTEL 2013)
- 1. The Edited Web Elaine Garcia Plymouth College of Art JISC RSC SW – Turbo TEL 13th June 2013
- 2. The Filter Bubble – Eli Pariser http://www.waterstones.com/waterstonesweb/products/eli+pariser/the+filter+bubble/8716544/
- 3. Why is the Internet great?
- 5. The Internet was going to entirely democratize society
- 7. Google Blog Post 4th December 2009
- 8. Google Blog Post 4th December 2009
- 9. Google Blog Post 4th December 2009
- 10. Google Blog Post 4th December 2009
- 13. 57 signals to determine what it shows
- 14. If I search for something and you search for something we will see the same results
- 16. Not Just Google • Yahoo News • Huffington Post • Washington Post • Facebook • Bing
- 17. We now see what the internet thinks we want to see but not necessarily what we NEED to see
- 18. You are in your own universe What is in your universe depends on who you are What you do You don’t decide what gets You don’t decide what is edited out
- 19. The Filter Bubble Source: http://philanthropy.com/img/photos/biz/photo_13383_wide_large.jpg
- 20. 3 New Dynamics 1. You are alone 2. The Bubble is invisible 3. You don’t choose to enter the bubble
- 21. Hotel California "The more you enter, the more you become locked in. Your social networking site becomes a central platform – a closed silo of content, and one that does not give you full control over your information in it.” Tim Berners-Lee Source: http://www.guardian.co.uk/technology/2010/nov/22/tim-berners-lee-facebook
- 22. Democracy requires citizens to see things from one another’s point of view
- 23. Diet of Information Junk Food We Assume its: Unbiased Objective True But its nearly impossible to tell
- 24. Research by Netflix • People’s netflix queues shows that we aren’t that simple. • Tension between: • Future aspirational selves • Present impulsive selves
- 25. What you think you should watch
- 26. What you want to watch
- 27. The Internet needs to show us: Relevant Important Uncomfortable Challenging Other Points of View
- 28. If we don’t pay attention this may become a problem
- 29. 10 things you can do…. 1. Get rid of cookies 2. Erase your web history 3. Tell Facebook to keep your dara private 4. Don’t reveal your birth date 5. Turn off targeted ads 6. Go incognito 7. Be anonymous 8. Depersonalise your browser 9. Tell google you want to better control your filter 10. Tell the Government you care Source: http://www.thefilterbubble.com/10-things-you-can-do
- 30. “A squirrel dying in front of your house right now may be more relevant to your interests than people dying in Africa.” Mark Zuckerberg, Facebook
- 31. Image References Keyboard Cat: http://www.flickr.com/photos/mrpbody33/3613411917/sizes/o/in/photolist-6viFtt-9S5gm9-9S2nhR-bq3sGj-b1vCb8-7guzw7-6oKwgG-7TKg1F- 9pBx4Y-9pBvQU-9pyvvz-9pysur-9pBwsW-9pyrSe-8DYg3G-7c7H2z-7c7Jde-7cbwdL-6CnYjf-arTPbw-7uP14b-7bVrje-7Q9UqB-816RTz-6XBxwM-i1Hn3-7XLUR8- 7stpFV-816TdF-6UNUk9-7hAL11-cFiX11-7phS3p-8xUfry-azToGS-7kpz4t-6SAFbG-bWqcqm-8B49jb-8atRgt-6uyMWC-6uX66U-7YJJgB-9jN4X2-8rbAqR-8jCfbh- bnpuv6-6RaXPr-7XQboY-98UtSE-7wxBA8/ Gatekeeper: http://www.flickr.com/photos/cc_chapman/8105389823/sizes/l/in/photolist-dmff1p-5Dcpkg-7wuzBk-nsQDS-dsmdYB-aCoGY-dsmdMe- dsmebM-dVzUk-6cvvoi-34wcvw-4apH8m-6RZcCc-7vTy8H-azdYPk-k7GPC-3PE2wa-iQAVo-aeFWuR-aeFWBv-tj9bU-tj8Ca-tjjT9-tja9t-tj7kg-tjrxz-tjnVS-tjxpf-tjriX- tjzrZ-tjuHG-tj7G5-tjuoF-tjvH2-tjtvm-tjdPe-tjbWV-tjcvd-tjqeh-tjiFp-tjhGy-tjwFo-tjjwt-tjkNX-tjj7H-tjeqn-tjmJg-tjsT7-tjwWV-tjyVP-tjtd9/ Computers: http://www.flickr.com/photos/eurleif/255241547/sizes/o/in/photolist-oybqk-pSUNd-pSUQN-qaMDx-qcEab-qyWwY-ub5U2-wY4dd-wY5Bc- wY5MZ-xu8t9-yvi6Z-yyNQz-yYRcu-B9u4v-Bi4EF-C8fjK-D2GaT-DyG8b-EF2jc-GXx6x-HmqY4-HowmU-J8Cbx-L5v2U-LmwLk-MQw7b-MQE3K-Q1gt3-Q7cGC- Toa6E-WhvY8-X23T7-YitVJ-217jto-26ufds-26ufhQ-26uDTY-29NDqr-2hyYzP-2j1E8u-2jE6cK-2tY6aS-2zbmjJ-2EYAEP-2KddPo-2SHSWY-2SHUwy-2SJ2TU-35v1Ef- 38DUSQ/ Netscape: http://www.flickr.com/photos/mightykenny/2069268947/sizes/o/in/photolist-49RxyP-49RxyV-4aC3xa-4dgYVP-4djpTn-4djqbT-4donyL-4donYW- 4doohU-4eZp5v-4gyp1i-4gA8yL-4gBtJM-4gFr3Q-4gFvU7-4gLUK8-4nHnaV-4nHns4-4nMqV9-4pAuYf-4qdB2C-4qpdWX-4rzTvA-4sSncp-4tcvUg-4tgz1A-4vpkDn- 4vpSx2-4vViRh-4AUnVT-4LdPP5-4QnVrM-4QnVSX-4Qs8BL-4Qs8DQ-4Qs97h-4Qs9af-4TS5sz-4TS8JD-4TS8PZ-4TWjcJ-4TWnmo-4U9xvS-4ZxFUi-53NTrK-53T5Zj- 53T74y-56VRCV-5boX7b-5dvx4g-5q37NC/ World:http://www.flickr.com/photos/21560098@N06/3767509120/sizes/z/in/photolist-6JVtcN-9Hwp7H-9zxU38-CCgDN-6vrFFo-7gqqni-71WLDC-CCgDG- 9TMKhw-bhrRKB-7VfETJ-9YnUZG-9UK5Ze-6KbnXL-8hc3LM-7puYGu-8GsJAs-9fBfcx-6ag4xE-35N226-7bnY3D-5rAeTH-5bS2mq-8mS6M-8bfGo-7ZbW3-4Dk8j6- 3GwYE-3Gx2S-3GwXU-3Gx3A-6UTFQn-6TRDnq-3Gx1z-84YBM-9tLttD-9zAPh3-7bb6BL-3Gx2c-cwX3D3-9h2Mid-5uF2KG-5WuCUR-4xxKE-8UXAtU-9oE2we- 8QpUmn-4wat2a-9KxZYd-63Qegp-66fJqJ/ Universe: http://www.flickr.com/photos/johannes_wl/7767215232/sizes/l/in/photolist-cQn1u1-62PNVv-7TkHA5-7TkE8q-aZd5Zz-aSZmyn-b67MR-arRdCt- 9bCZN3-9bD2X5-8bpTvz-6J71Dn-95vBUC-7hugMa-b5TWA-6HEdiq-9m2AVr-6mK4QL-83rUNd-aupwS1-72vugG-6N7yyv-78K5jP-a5Las2-9KLAmp-6TDZwm- 5Do92i-4ccELm-8btaRE-5h28wB-4GkujZ-4GpEyS-4GkuXp-4GpEa7-4GpEPL-4Gkv3T-4GkuTn-4GkuUr-4Gkv2g-4GkuHv-4Gkurt-4GpETm-4GkuEi-J7nPW-4GkuGF- 8n95Xm-8mJhe-6rF4Td-5QEqT4-6vGrdh-eAE15L/ Mcdonalds: http://www.flickr.com/photos/49759262@N00/210591022/in/photolist-jBknG-95PoD8-5rtZG4-eit9GP-tN8Lo-bNiZqP-2EVEy-8zFisj-kVvsh-q5wvr- bDTdwF-6aSi9L-bXnovp-6xAT-dJDBq-8wbzDG-bUoBxh-bUoBvu-bUoC6G-bUoCm3-bUoCjG-bUoCro-bUoC9N-bUoBR7-bUoC3L-bUoBsU-5SzpHh-gwa1R- bUoBqG-5ST3eS-9r1Won-95Posz-6w2FGX-9EZ44V-5YgnX3-fJofT-gw6U2-7n5fYe-9r1WiB-dDBjm8-5Vd1tK-dc5Y24-8Kbuvg-cixc7-6tNb4b-6aD3gq-7UDfUs- dWSLer-9Bc854-8ii8s9-8fLE Operating System: http://www.flickr.com/photos/brianjmatis/5962898831/sizes/z/in/photolist-a5Vq5x-4xixc2-27BL93-8gHVkx-8oh41v-7YKoZ-486Y4-zLBDE- 6d3L-4qnt-4EcdjU-5iQd3Q-9tnNu4-5pk4TY-5T7Ws1-5T3zPR-5T3zGk-5T3zMz-5T3zEV-5T7Wtf-5T7Wrd-5T7WmW-bAcGDX-bAd1tv-bAcqCx-bAcYap-bnhGWW- bAd5YT-bnhu8o-bnhpm1-bnhUEf-bnhLBJ-bAcVaM-bnh82w-bnhfkd-bAc3rM-bAcuWD-bnhjXy-8QNxWA-K2z3-aVXoy-7BbunX-7UfDJ9-7UfDFo-niqsp-7gBa7a- 6YUrWi-8F62a5-6YYspf-7KyEze-3JAG6J/ Hotel California: http://www.flickr.com/photos/pagedooley/1577999575/sizes/z/in/photolist-3prEie-dRYk7p-3hLz7A-6ygx31-7GgUnt-dNLmRK-aDK1q8-8Cv6Pi-5kgsVr- 5kgsKk-5kgswX-6ygxCQ-dSRZq2-9j79jy-9j79js-nz8YQ-9C6cHJ-9C6cHy-3NsRPA-7Eyrg8-agTtQh-agTCrs-agTG63-agTuC3-agQQPT-agTyHE-agQD3t-agTFqq-agQDNF-agQCgB- agQNB6-agTBFd-agQKur-agQGYF-agQEBx-agTpFQ-agTwYL-agQMQK-agQSg8-agQRwe-agQHTK-agTVuY-agTRN9-agR2ax-agR3kv-agTSrN-agTNQE-agTGMG-agTTTJ-agTT91- agR7p2/