The Forest Before The Trees: The Future of Web App Design
- 1. Friday, September 16, 2011
- 2. – The – FOREST BEFORE THE TREES A discussion on the future of web application design Friday, September 16, 2011
- 3. – HELLO, I’M – MIKE SCOPINO UX Strategist UI Designer Front-End Dev. You can also call me @jefftheturtle Friday, September 16, 2011
- 4. Customer Support Customer Support UX/UI UX/UI Design Design Marketing Marketing YOUR CHOICE Friday, September 16, 2011
- 5. Once we had desktop browsers… ✴ Notebooks ✴ Televisions ✴ Ultrabooks ✴ Set-Top Boxes ✴ Netbooks ✴ Appliances ✴ Tablets ✴ Automobiles ✴ Smartphones ✴ Kiosks ✴ Browser Extensions Friday, September 16, 2011
- 6. “Forget what we have taken for granted on how consumers use the Internet…” There will be more mobile internet users than wireline users by 2015 Friday, September 16, 2011
- 7. The FOREST The TREES ✴ Product Spectrum ✴ Feature Set ✴ Audiences ✴ OS ✴ Platform Range ✴ Layout ✴ Product Lifespan ✴ Interface ✴ Competitors ✴ Aesthetic ✴ Marketing Channels Friday, September 16, 2011
- 8. Project Mgmt. Brand QA Proj. Vision UI Des. UI Design Mgmt. QA (Product Design) UX/IA Development Analytics, Vision Testing, Dev. Feedback Research Content Content Prod. Strategy Product Mgmt. Mgmt. EMBARK LAUNCH UPDATES A Recipe For Success Friday, September 16, 2011
- 9. Project Mgmt. Brand QA Vision (Product Design) UI Design UX/IA Development Research Content Strategy Product Mgmt. CONCEPT Let’s Focus LAUNC Friday, September 16, 2011
- 10. –1– CONTENT AND UX/IA (UX/IA stands for User Experience and Information Architecture) Friday, September 16, 2011
- 11. “Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.” Dr. Ian Malcom, Jurassic Park Friday, September 16, 2011
- 12. Standardize and Differentiate Simultaneously Friday, September 16, 2011
- 13. NEED EASE WANT ENJOYMENT Are we seeing WOW the pattern? LAST Friday, September 16, 2011
- 14. – Hell or High Water – UNDERSTAND BEFORE THE FUNCTIONAL NEEDS OF YOUR USERS Friday, September 16, 2011
- 15. Evernote Understand the toolkit and the hard facts about each platform Friday, September 16, 2011
- 16. Home Depot Understand a platform’s physical use environment Friday, September 16, 2011
- 17. Fitness App Understand your budget and timeline in order to execute realistically Friday, September 16, 2011
- 18. –2– UI DESIGN (UI stands for User Interface) Friday, September 16, 2011
- 19. BLINK & YOU’VE MISSED IT Users place judgement in only 50 Milliseconds Friday, September 16, 2011
- 20. – What does bad design tell a user? – “Honey Badger Don’t Give a S**t” Randall, YouTube Sensation Friday, September 16, 2011
- 21. – Not to be redundant, but – UNDERSTAND BEFORE THE AESTHETIC EXPECTATIONS OF YOUR USERS Friday, September 16, 2011
- 22. Monster Krop Understand what flavor of aesthetic defines legitimacy for your audience Friday, September 16, 2011
- 23. Garageband Penultimate Epicurious Understand relevant real-world interfaces Friday, September 16, 2011
- 24. Flipboard Understand how to translate an experience across your platforms Friday, September 16, 2011
- 25. Jetsetter Understand the value in holistic consistency, whatever the aesthetic or interaction Friday, September 16, 2011
- 26. – Your Barebones (I Just Woke Up) – Takeaway Friday, September 16, 2011
- 27. ABOVE ALL ELSE Establish Purpose Friday, September 16, 2011
- 28. Design Experiences NOT JUST FEATURES Friday, September 16, 2011
- 29. IN PURSUIT OF PERFECTION Question Everything Friday, September 16, 2011
- 30. THANK YOU Fresh Tilled Soil Mike Scopino @FRESHTILLEDSOIL @JEFFTHETURTLE (866) 929.9177 freshtilledsoil.com mikescopino.net Friday, September 16, 2011