The fuss about facebook 2011
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The document discusses the pivotal role of Facebook in the Egyptian revolution, highlighting how it facilitated communication and mobilization among five million Egyptians. It also examines the growing use of Facebook in South Africa, emphasizing the shift from traditional marketing to community engagement and relationship-building. The author encourages brands to leverage social media for genuine interactions rather than merely promoting their products.
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The fuss about facebook 2011
- 1. WHY ?
- 2. WHY ? This is the world’s first revolution conceived, planned, and carried out using the internet (and more specifically facebook) five million Egyptians have signed up for facebook accounts in just a month. Facebook has been a vehicle by which the Egyptian people were able to carry out what we have been watching unfold over the past few weeks, and has been a significant part of the reason that after 30 years Mubarak left. Facebook has made real difference in people’s lives!
- 3. Facebook post that sparked Egypt revolution
- 4. SO WHAT DOES THIS MEAN IN SOUTH AFRICA? Let’s look at some of the opportunities 3,7 MILLION
- 5. 558 MILLION 337 MILLION 3,7 MILLION NEW REGISTRATIONS PER SECOND! 7,9 END OF 2010 +74% BEG. OF 2010 Source: globalgeeknews.com 2011 1,8 MILLION 3,6 MILLION
- 6. 7,9 registrations per second
- 11. How many people on Facebook in South Africa? Soccer City’s full 3,7 MILLION 3854
- 12. What are people doing on Facebook? 3,7 MILLION This is where people live their lives --- its not just another marketing channel People on Facebook are driven by a common goal: Tto share – to be part of what is happening, even if that means just lurking
- 13. You are in your community’s eco system where they can react if they choose to, where you can be their friend, so talk with your community, rather than being a billboard and interrupting people. You get one chance to get it right
- 14. But only sometimes! Bigger is not better Engagement matters
- 15. Just add water Not an instant short term solution
- 16. I will always love you! Acquisition vs Retention
- 17. It’s about Sharing It’s a space where people create relationships, chase brands, find stuff out, meet each other.They learn, organise, create, they share, they change the world - their world.
- 18. WHY ? Change their Perception, Change their world!
- 19. WHY NOT? How consumers, brands and communities engage and share on Facebook, how they revolutionise the world they live in and the influence they have on their friends, the question really is, why aren’t you there!?
- 20. Cherylann Smith I am a passionate, innovative big picture thinker who can connect digital and social to all other aspects of the client business to drive growth opportunities @mylifescape Thank you
- 21. Disclaimer and Privacy Policy I believe in collaborative information sharing in order to grow and learn. The images used in this presentation are found from different sources all over the Internet, and are assumed to be in public domain and are displayed under the fair use principle. I provide information on the image's source and author whenever possible, and I will link back to the owner's website wherever applicable. If you are the owner of the images and you believe that their use on this site is in violation of any copyright law, then please contact me directly.