The Future of Business Online - Pulse of Digital 2020 Presentation
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In December 2020, businesses are encouraged to embrace digital transformation as an opportunity to increase their visibility and adapt to the evolving digital economy. The document outlines strategies for businesses to leverage data-driven insights to enhance customer engagement and make informed decisions. It emphasizes the importance of shifting focus from mere clicks to meaningful interactions that drive business growth.
![ZONE 2
LEARNING
ZONE 3
GROWTH
ZONE 1
FEAR
COMPRE-
HENSION
CERTAINTY
"SHOULD I"
"COULD I"
THE DIGITAL
AMPS
APPROACH
THE DIGITAL
EXPEDITION
POINT OF
CERTAINTY
POINT OF
COMPETENCY
POINT OF
CLARITY
Sensemaking
Give Meaning To Experience
Evolution
Tactics
Strategy
Vision
Strategy?
Your Flightplan
Fear, Learning & Growth
1 - Start
Today?
2. Wait For
Tomorrow?
3. The Day After
Tomorrow?
Early
Wait
Too Late?
1.
CHAOS
"Unimaginable"
Timing & Targeting Your
Digital Expedition
Your Digital Challenge
Inflection & Economy
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Q. What Level Are You At Now?
2. 3.
Evolution?
4.
5.
6.
7.
8.
9.
10.
Building Blocks Actions
12.
11.
10.
Building Blocks Actions
9.
8.
7.
Building Blocks Actions
6.
5.
4.
"What Does
1 Degree
Look Like?
When?
When?
When?
When?
Where you are right now?
Where are you going/how will you get there?
What Team/Tools/Tactics do you need?
What are you going to test?
How will you measure success?
1.
2.
3.
4.
5.
#Congratulations
Certainty
UNpredictable
World
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Tactics?
Vision?
Audience
Method
Process
Story
Listening vs
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Clarity vs
Noise
Static vs
Slipstream
ASSETS
>PAIN
>PROBLEM
>PARALYSIS
CHAOS
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CONFIRMATION
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LIFE RAFT"
ROADMAP
FLIGHTPLAN
STRATEGIC
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'SHIFT'
FOUNDATION
FORESIGHT
SIGNALS
ENABLERS
3 YEARS
30 DAYS
3 MONTHS
THE 6 ESSENTIAL
ELEMENTS
FOR FINDING
CERTAINTY IN
BUSINESS
BUSINESS
Story
KNOWN
"Fixable"
KNOWABLE
"Managable"
COMPLEX
"Unmanagable"
CHAOS
"Unimaginable"
KNOWN
"Fixable"
KNOWABLE
"Managable"
COMPLEX
"Unmanagable"
Predictable
World
Obstacle
Size
The Digital Expedition Planner
The Digital A.M.P.S.
Approach
The Digital Expedition
Time
Q. What are your
"missing bullets"
strategies & insights?
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
+Digital +Strategy
Developing Your Digital "Experiments"
Fear
Zone
Learning
Zone
Growth
Zone
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B
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Be Understood
Digital Keystone &
Foundation
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Resourceful
@doylebuehler
doyle@dept.digital
+61 413 106 880
Doyle Buehler
www.leadership.digital
NEXT STEPS:
Transactional
Point of Knowledge/Awareness
Clarity
Adaptation & Liminal
Future-proofing
Certainty
Strategic Thinking
Transformational
Evolutionary
Competency
What Will You Need To Take With You?
Signals & Strategy
Where Are You Currently? Where Are You Going?
Digital Transformation
How Do You Make A Difference?
How Can You Unwind
The CHAOS?
How Will You Get "There" & "When"?
Q. What Are The Signals
You're Being Sent?
What Are The Building Blocks You'll Need
For Your Expedition?
Q. Can You Define &
Describe Each Step? "DO Strategic"
>Reinforcing
Success
"DO Something
>Unstable
"DO Nothing"
>Reinforcing
Failure
"When is the best time to
plant a tree?
"Is your audience wearing noise-
cancelling headphones?"
#4
>For Creating Real-Time, Connected &
Adaptive Digital Challenger Brands
"How do you find
clarity in
combatting
the chaos?
Q: Circle the
items you need
to work &
develop.
#TheBlackWire
How Do You Prepare To Get to Clarity,
Certainty, Competency?
"What's the best way
to cross the Grand
Canyon?"
What do
obstacles look
like?
[A]
[M]
[S]
[P]
"How are you connecting &
communicating?"
"What is your internal
structure to connect?"
Q: Rank & Prioritise
"What steps are
critical to succeed?"
"What journey are you
bringing your audience on?"
#DigitalLeadership
Clarity Competency
#BlackWire #DigitalGenius
Q: Rank & Prioritise
"The Airport Terminal" [Liminal Space]
Where
We
Are
Where
We
Need to
Be
Transformational
Transactional
Understanding Your Audience
How Are You Evolving &
Transformaing Your Business?
Vectors Are Everything
[AMPS]
[Milestones]
[Legs]
[Phases]
"Progress is not
always a straight
line."
Building Blocks Actions
3.
2.
1.
Q. When Are You
Prepared To
Take Action?
How BIG & Quickly
Does THE "Problem"
Become?
You are now the
"NEW"
Digital CEO
The Chief Expedition Officer
1º](https://image.slidesharecdn.com/pulseofdigital2020presentation-webevent20201216-210824064504/85/The-Future-of-Business-Online-Pulse-of-Digital-2020-Presentation-78-320.jpg)
![Evolution
Tactics
Strategy
Vision
Strategy?
Evolution?
T
i
m
e
A
p
p
r
o
a
c
h
#1 #2 #3
Tactics?
Vision?
Where Are You Currently? Where Are You Going?
Digital Transformation
#4
Q: Rank & Prioritise
"The Airport Terminal" [Liminal Space]
Where
We
Are
Where
We
Need to
Be
Transformational
Transactional
How Are You
Evolving &
Transforming Your
Business?
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands](https://image.slidesharecdn.com/pulseofdigital2020presentation-webevent20201216-210824064504/85/The-Future-of-Business-Online-Pulse-of-Digital-2020-Presentation-82-320.jpg)
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Certainty
Audience
Method
Process
Story
The Digital A.M.P.S.
Approach
Fear
Zone
Learning
Zone
Growth
Zone
B
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S
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n
B
e
H
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a
r
d
Be Understood
Digital Keystone &
Foundation
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Digital Delivery
"On Demand"
A
d
a
p
t
a
b
l
e
C
o
n
n
e
c
t
e
d
Resourceful
Transactional
Point of Knowledge/Awareness
Clarity
Adaptation & Liminal
Future-proofing
Certainty
Strategic Thinking
Transformational
Evolutionary
Competency
What Are The Building Blocks You'll Need
For Your Expedition?
[A]
[M]
[S]
[P]
"How are you connecting &
communicating?"
"What is your internal
structure to connect?"
Q: Rank & Prioritise
"What steps are
critical to succeed?"
"What journey are you
bringing your audience on?"
#DigitalLeadership
Clarity Competency
#TheBlackWire #DigitalGenius
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands](https://image.slidesharecdn.com/pulseofdigital2020presentation-webevent20201216-210824064504/85/The-Future-of-Business-Online-Pulse-of-Digital-2020-Presentation-87-320.jpg)
![+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
Process
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Digital Delivery
"On Demand"
[P]
"What steps are
critical to succeed?"
The "Third Wave of Business"
"HelloFresh - Meets Jamie Oliver
- Meets UberEats"
"Cirque Du Soleil Vs. Disney"
How Do You Create
Alignment with these 3?](https://image.slidesharecdn.com/pulseofdigital2020presentation-webevent20201216-210824064504/85/The-Future-of-Business-Online-Pulse-of-Digital-2020-Presentation-88-320.jpg)
![Your Flightplan Building Blocks Actions
12.
11.
10.
Building Blocks Actions
9.
8.
7.
Building Blocks Actions
6.
5.
4.
When?
When?
When?
When?
How Will You Get "There" & "When"?
[AMPS]
[Milestones]
[Legs]
[Phases]
"Progress is not
always a straight
line."
Building Blocks Actions
3.
2.
1.
+Digital +Strategy
>Creating Real-Time, Connected & Adaptive Digital Challenger Brands
Prioritise each of the 12 'power
triangle' elements for YOU
Place them in order on the
flightplan 'building blocks' - with an
'action' to get started
Add an estimated date to finish by
ACTION
1.
2.
3.](https://image.slidesharecdn.com/pulseofdigital2020presentation-webevent20201216-210824064504/85/The-Future-of-Business-Online-Pulse-of-Digital-2020-Presentation-89-320.jpg)
The Future of Business Online - Pulse of Digital 2020 Presentation
- 1. It's DECEMBER 2020. Where to from here? Where are you going? What are you doing? THE DIGITAL PULSE 2020 + R E A L T I M E + A D A P T A B L E + R E S O U R C E F U L Here's what the digital economy looks like and how your businesses can leverage it I guide Digital Challenger businesses in navigating the daunting digital economy and overcoming the fear, anxiety & resistance of operating as a true digital company in the 2020s. I help them to discover, align & skyrocket their online business & visibility so the world knows who they are and how they do business. Hello, my name is Doyle Buehler
- 2. +Digital +Strategy WE ARE THE DIGITAL CHALLENGERS “Change your attitude. Unf*ck your head. Make an honest, unsentimental accounting of your present condition. Prepare to be disappointed. Define what you want instead, clearly. By clear I mean precise, and feasible. An unrealistic objective is sure to sabotage the process. Hit the books. Try and err. Inquire. Risk. Mimic. Insist. Resist.”
- 3. >Creating Real-Time, Connected & Adaptive Digital Challenger Brands "The world is shifting - we've previously been focussing on how many clicks we get, but need to shift our strategies to making EVERY clicks count." Here's what the digital economy looks like and how your businesses can leverage it
- 4. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands DOWNLOAD Resources & Worksheet https://bit.ly/digitalexpeditionresources https://bit.ly/digitalpulse2020resources "Housekeeping" Questions? Please type in chat along the way. #REPLAY Helpful? Please like & share
- 5. 1. The Digital Expedition Cheat Sheet 2. Beta Test new Digital Expedition micro-training course 3. "Breakthrough" Book Ebook 4. Digital Expedition Resources 5. Free Paperback Book! Some Early Christmas Gifts... Stick around...
- 6. / D I G I T A L P U L S E / CHALLENGE IS ANOTHER WORD FOR OPPORTUNITY. What are you missing out on? Challenge is another word for opportunity. Here's what happened & what your next 90 day plan must have. Challengers should see this time as a tremendous opportunity: Businesses & Consumers are willing to explore and evaluate alternatives, and even entirely new brands have the chance to change mindsets, disrupt established preferences, and win new customers. +Digital +Strategy FOMOOD - FEAR OF MISSING OUT ON DIGITAL
- 7. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 8. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 9. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 10. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands https://pages.twilio.com/rs/294-TKB-300/images/UPDATE_Aug_Twilio_COVID- 19_Digital_Engagement_Report.pdf
- 11. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer- journey/navigating-purchase-behavior-and-decision-making/
- 12. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands Category heuristics: Short descriptions of key product specifications can simplify purchase decisions. Power of now: The longer you have to wait for a product, the weaker the proposition becomes. Social proof: Recommendations and reviews from others can be very persuasive. Scarcity bias: As stock or availability of a product decreases, the more desirable it becomes. Authority bias: Being swayed by an expert or trusted source. Power of free: A free gift with a purchase, even if unrelated, can be a powerful motivator. 1. 2. 3. 4. 5. 6.
- 13. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands Google Messy Middle
- 14. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands Challengers should see the messy middle as a window of opportunity: businesses & consumers are willing to explore and evaluate alternatives, and even entirely new brands have the chance to change mindsets, disrupt established preferences, and win new customers.
- 15. / D I G I T A L P U L S E / DIGITAL ADOPTION & PENETRATION +Digital +Strategy How do you substantially increase your digital adoption & penetration to deliver your unique value, on-demand delivery and digital experiences worth remembering IT'S THE ECONOMY, SILLY?
- 16. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands https://www.ben-evans.com/benedictevans/2020/11/22/finding-a-new-level-for-ecommerce Digital Adoption/Penetration
- 17. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands https://www.ben-evans.com/benedictevans/2020/11/22/finding-a-new-level-for-ecommerce Where's the opportunity?
- 18. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 19. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 20. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands Digital Activity In Australia
- 21. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands 20%-30% Digital Adoption/Penetration??? That's it??? Digital Leader
- 22. / D I G I T A L P U L S E / DATA IS THE NEW OIL. +Digital +Strategy As the world adapts and changes, businesses need to change and transform with the times, and that requires data - the knowledge of knowing what your customer is doing, how they are doing it, and what they want to do. Every click, swipe, share or like tells you something about your customers and what they want. This gives you the power to make data-driven decisions at any moment, on any device, so you can make smart choices in a rapidly changing world.
- 23. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 24. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands https://www.visualcapitalist.com/every-minute-internet-2020/
- 25. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands https://www.smartinsights.com/internet-marketing-statistics/happens-online-60-seconds/
- 26. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 27. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
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- 38. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 39. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 40. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
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- 42. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 43. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 44. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 45. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 46. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 47. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 48. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 49. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 50. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 51. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 52. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 53. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands https://www.semrush.com/blog/most-searched-keywords-google/ The World of Search
- 54. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 55. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 56. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands Australian Incumbants
- 57. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 58. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 59. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands Not Cheap & Easy? Best is Best.
- 60. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 61. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands What's Easier? Around the block or around the world? "100 percent commitment is easier than 98 percent commitment. When you fully commit to something, the decision has been made."
- 62. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 63. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 64. / D I G I T A L P U L S E / NEW DIGITAL EXPERIENCE BUSINESS MODELS +Digital +Strategy The New Digital Experience Business Models are rolling out now and are capturing significant market share in record time - which model is right for you?
- 65. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands https://sloanreview.mit.edu/article/modern-business-models-will-drive-the-post- pandemic-world/
- 66. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
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- 68. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 69. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 70. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands https://www.optimizely.com/anz/digital-experience-economy/
- 71. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 72. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 73. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands The Messy Middle
- 74. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 75. / D I G I T A L P U L S E / DISTANCE IS IRRELEVANT +Digital +Strategy How are you Defining your Digital Assets & Ecosystems that surprise & delight, around the block or to every corner of the globe?
- 76. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands The Journey - Is it a "Safari" or "Expedition?" Observation & "SEEING" or Discovery & "DOING?
- 77. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands "WHY?" The Journey of Discovery & Opportunity You're Already Sitting On A Mountain Of YOUR Value "I'm not telling you it's going to be easy, I'm telling you it's going to be worth it" - Morpheus 10 Basecamps to get you there 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. The Digital Promised Land - Clarity - Certainty - Competency CHAOS CONFUSION UNCERTAINTY CHOICE
- 78. ZONE 2 LEARNING ZONE 3 GROWTH ZONE 1 FEAR COMPRE- HENSION CERTAINTY "SHOULD I" "COULD I" THE DIGITAL AMPS APPROACH THE DIGITAL EXPEDITION POINT OF CERTAINTY POINT OF COMPETENCY POINT OF CLARITY Sensemaking Give Meaning To Experience Evolution Tactics Strategy Vision Strategy? Your Flightplan Fear, Learning & Growth 1 - Start Today? 2. Wait For Tomorrow? 3. The Day After Tomorrow? Early Wait Too Late? 1. CHAOS "Unimaginable" Timing & Targeting Your Digital Expedition Your Digital Challenge Inflection & Economy D i g i t a l E c o s y s t e m D i g i t a l A s s e t s Q. What Level Are You At Now? 2. 3. Evolution? 4. 5. 6. 7. 8. 9. 10. Building Blocks Actions 12. 11. 10. Building Blocks Actions 9. 8. 7. Building Blocks Actions 6. 5. 4. "What Does 1 Degree Look Like? When? When? When? When? Where you are right now? Where are you going/how will you get there? What Team/Tools/Tactics do you need? What are you going to test? How will you measure success? 1. 2. 3. 4. 5. #Congratulations Certainty UNpredictable World T i m e A p p r o a c h #1 #2 #3 Tactics? Vision? Audience Method Process Story Listening vs Hearing Clarity vs Noise Static vs Slipstream ASSETS >PAIN >PROBLEM >PARALYSIS CHAOS S T A T E KNOW LEDGE M AP "HOW TO" SYMPTONS MKTG FEARS TESTING CONFIRMATION TOOLS "LADDER OR LIFE RAFT" ROADMAP FLIGHTPLAN STRATEGIC O U T C O M E S 'SHIFT' FOUNDATION FORESIGHT SIGNALS ENABLERS 3 YEARS 30 DAYS 3 MONTHS THE 6 ESSENTIAL ELEMENTS FOR FINDING CERTAINTY IN BUSINESS BUSINESS Story KNOWN "Fixable" KNOWABLE "Managable" COMPLEX "Unmanagable" CHAOS "Unimaginable" KNOWN "Fixable" KNOWABLE "Managable" COMPLEX "Unmanagable" Predictable World Obstacle Size The Digital Expedition Planner The Digital A.M.P.S. Approach The Digital Expedition Time Q. What are your "missing bullets" strategies & insights? >Creating Real-Time, Connected & Adaptive Digital Challenger Brands +Digital +Strategy Developing Your Digital "Experiments" Fear Zone Learning Zone Growth Zone B e S e e n B e H e a r d Be Understood Digital Keystone & Foundation V a l u e C r e a t i o n " S u r p r i s e & D e l i g h t " D i g i t a l E x p e r i e n c e " P e r s o n a l i s e d A u d i e n c e E x p e r i e n c e " Digital Delivery "On Demand" A d a p t a b l e C o n n e c t e d Resourceful @doylebuehler [email protected] +61 413 106 880 Doyle Buehler www.leadership.digital NEXT STEPS: Transactional Point of Knowledge/Awareness Clarity Adaptation & Liminal Future-proofing Certainty Strategic Thinking Transformational Evolutionary Competency What Will You Need To Take With You? Signals & Strategy Where Are You Currently? Where Are You Going? Digital Transformation How Do You Make A Difference? How Can You Unwind The CHAOS? How Will You Get "There" & "When"? Q. What Are The Signals You're Being Sent? What Are The Building Blocks You'll Need For Your Expedition? Q. Can You Define & Describe Each Step? "DO Strategic" >Reinforcing Success "DO Something >Unstable "DO Nothing" >Reinforcing Failure "When is the best time to plant a tree? "Is your audience wearing noise- cancelling headphones?" #4 >For Creating Real-Time, Connected & Adaptive Digital Challenger Brands "How do you find clarity in combatting the chaos? Q: Circle the items you need to work & develop. #TheBlackWire How Do You Prepare To Get to Clarity, Certainty, Competency? "What's the best way to cross the Grand Canyon?" What do obstacles look like? [A] [M] [S] [P] "How are you connecting & communicating?" "What is your internal structure to connect?" Q: Rank & Prioritise "What steps are critical to succeed?" "What journey are you bringing your audience on?" #DigitalLeadership Clarity Competency #BlackWire #DigitalGenius Q: Rank & Prioritise "The Airport Terminal" [Liminal Space] Where We Are Where We Need to Be Transformational Transactional Understanding Your Audience How Are You Evolving & Transformaing Your Business? Vectors Are Everything [AMPS] [Milestones] [Legs] [Phases] "Progress is not always a straight line." Building Blocks Actions 3. 2. 1. Q. When Are You Prepared To Take Action? How BIG & Quickly Does THE "Problem" Become? You are now the "NEW" Digital CEO The Chief Expedition Officer 1º
- 79. 1 - Start Today? 2. Wait For Tomorrow? 3. The Day After Tomorrow? Inflection & Economy How Do You Make A Difference? "DO Strategic" >Reinforcing Success "DO Something >Unstable "DO Nothing" >Reinforcing Failure "When is the best time to plant a tree? +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 80. Listening vs Hearing Clarity vs Noise Static vs Slipstream Signals & Data Q. What Are The Signals You're Being Sent? "Is your audience wearing noise- cancelling headphones?" Understanding Your Audience +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands DATA is the NEW Oil
- 81. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands Q. What are your "missing bullets" strategies & insights? Signals & Data Understanding Your Audience
- 82. Evolution Tactics Strategy Vision Strategy? Evolution? T i m e A p p r o a c h #1 #2 #3 Tactics? Vision? Where Are You Currently? Where Are You Going? Digital Transformation #4 Q: Rank & Prioritise "The Airport Terminal" [Liminal Space] Where We Are Where We Need to Be Transformational Transactional How Are You Evolving & Transforming Your Business? +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 83. Where Are You Currently? Where Are You Going? Digital Transformation >Creating Real-Time, Connected & Adaptive Digital Challenger Brands ZONE 2 LEARNING ZONE 3 GROWTH ZONE 1 FEAR COMPRE- HENSION CERTAINTY "SHOULD I" "COULD I" ASSETS >PAIN >PROBLEM >PARALYSIS CHAOS S T A T E KNOW LEDGE M AP "HOW TO" SYMPTONS MKTG FEARS TESTING CONFIRMATION TOOLS "LADDER OR LIFE RAFT" ROADMAP FLIGHTPLAN STRATEGIC O U T C O M E S 'SHIFT' FOUNDATION FORESIGHT SIGNALS ENABLERS 3 YEARS 30 DAYS 3 MONTHS THE 6 ESSENTIAL ELEMENTS FOR FINDING CERTAINTY IN BUSINESS BUSINESS What Will You Need To Take With You? How do we KNOW where we are? Think about you & your audience. "How do you find clarity in combatting the chaos? Q: Circle the items you need to understand, work & develop. +Digital +Strategy
- 85. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands The Journey Part 2 - Is it a "Safari" or "Expedition?" Observation or Discovery? Observation & "SEEING" or Discovery & "DOING? Learning Zone Growth Zone Fear Zone
- 86. THE DIGITAL AMPS APPROACH THE DIGITAL EXPEDITION POINT OF CERTAINTY POINT OF COMPETENCY POINT OF CLARITY The Digital Expedition How Can You Unwind The CHAOS? #TheBlackWire How Do You Prepare To Get to Clarity, Certainty, Competency? "What's the best way to cross the Grand Canyon?" What do obstacles look like? +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 87. D i g i t a l E c o s y s t e m D i g i t a l A s s e t s Certainty Audience Method Process Story The Digital A.M.P.S. Approach Fear Zone Learning Zone Growth Zone B e S e e n B e H e a r d Be Understood Digital Keystone & Foundation V a l u e C r e a t i o n " S u r p r i s e & D e l i g h t " D i g i t a l E x p e r i e n c e " P e r s o n a l i s e d A u d i e n c e E x p e r i e n c e " Digital Delivery "On Demand" A d a p t a b l e C o n n e c t e d Resourceful Transactional Point of Knowledge/Awareness Clarity Adaptation & Liminal Future-proofing Certainty Strategic Thinking Transformational Evolutionary Competency What Are The Building Blocks You'll Need For Your Expedition? [A] [M] [S] [P] "How are you connecting & communicating?" "What is your internal structure to connect?" Q: Rank & Prioritise "What steps are critical to succeed?" "What journey are you bringing your audience on?" #DigitalLeadership Clarity Competency #TheBlackWire #DigitalGenius +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 88. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands Process V a l u e C r e a t i o n " S u r p r i s e & D e l i g h t " D i g i t a l E x p e r i e n c e " P e r s o n a l i s e d A u d i e n c e E x p e r i e n c e " Digital Delivery "On Demand" [P] "What steps are critical to succeed?" The "Third Wave of Business" "HelloFresh - Meets Jamie Oliver - Meets UberEats" "Cirque Du Soleil Vs. Disney" How Do You Create Alignment with these 3?
- 89. Your Flightplan Building Blocks Actions 12. 11. 10. Building Blocks Actions 9. 8. 7. Building Blocks Actions 6. 5. 4. When? When? When? When? How Will You Get "There" & "When"? [AMPS] [Milestones] [Legs] [Phases] "Progress is not always a straight line." Building Blocks Actions 3. 2. 1. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands Prioritise each of the 12 'power triangle' elements for YOU Place them in order on the flightplan 'building blocks' - with an 'action' to get started Add an estimated date to finish by ACTION 1. 2. 3.
- 90. "What Does 1 Degree Look Like? 1º Timing & Targeting Your Digital Expedition Vectors Are Everything +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 91. / D I G I T A L P U L S E / YOUR DIGITAL CHALLENGE As the world adapts and changes, businesses need to change and transform with the times, and that requires data - the knowledge of knowing what your customer is doing, how they are doing it, and what they want to do. What are you missing out on? Challengers should see this time as a tremendous opportunity: +Digital +Strategy Challenge is another word for opportunity. What your next 90 day plan must have.
- 92. Your Digital Challenge +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands What to do next? Where you are right now? Where are you going/how will you get there? What Team/Tools/Tactics do you need? 1. 2. 3. 1 2 3
- 93. Your Digital Challenge Where you are right now? Where are you going/how will you get there? What Team/Tools/Tactics do you need? What are you going to test? How will you measure success? What are the Basecamps of Your business? 1. 2. 3. 4. 5. 6. Developing Your Digital "Experiments" +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands
- 94. @doylebuehler [email protected] +61 413 106 880 Doyle Buehler www.leadership.digital NEXT STEPS: +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands Get Your Free Paper Copy of #Breakthrough + Printed Digital Expedition Worksheet Where you are right now?
- 95. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands Helpful? Please like & share #Replay - please leave a comment Qs? - [email protected] https://bit.ly/meetwithdoyle
- 96. 1. The Digital Expedition Cheat Sheet 2. Beta Test new Digital Expedition micro-training course 3. "Breakthrough" Book Ebook 4. Digital Expedition Resources 5. Free Paperback Book! Some Early Christmas Gifts...
- 97. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands DOWNLOAD Resources & Worksheet https://bit.ly/digitalexpeditionresources https://bit.ly/digitalpulse2020resources https://bit.ly/meetwithdoyle
- 98. +Digital +Strategy >Creating Real-Time, Connected & Adaptive Digital Challenger Brands Thank you! https://bit.ly/meetwithdoyle Ready to talk Strategy?