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The future of consumpIoTn
Carlos Marina, CEO of Telefonica, discusses the future of consumption and the retail landscape shaped by the Internet of Things (IoT). Key aspects include the transformation of physical stores, the importance of data in understanding customer preferences, and the necessity of partnerships in developing innovative shopping experiences. The document emphasizes the maturity of technology as a catalyst for this retail revolution.
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The future of consumpIoTn
- 1. THE FUTURE OF CONSUMPIOTN CARLOSMARINA CEO TELEFONICA ON THE SPOT SERVICES Febrero 2018INTERNET OF THINGS
- 2. WHAT DOES THESTORE OF THE FUTURE LOOK LIKE? CARLOS MARINA CEO TELEFONICA ON THE SPOT SERVICES Febrero 2018INTERNET OF THINGS
- 3. Febrero 2018INTERNET OFTHINGS
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- 5. INTERNET OF THINGS ANEW MODEL OF CONSUMER KEY #1
- 6. INTERNET OF THINGS KEY#2 TECHNOLOGY MATURITY
- 7. INTERNET OF THINGS THEBARRIERS BETWEEN THE WORLD ON AND OFF DISAPPEAR KEY #3
- 8. INTERNET OF THINGS ANEW MODEL OF SHOPPING EXPERIENCE KEY #4
- 9. INTERNET OF THINGS KEY#5 ROI vs. WOW EFFECT
- 10. INTERNET OF THINGS HOWTO GET THE OPTIMAL RESPONSIVE ENVIRONMENT
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- 12. INTERNET OF THINGS WHYTELEFONICA IS TALKING ABOUT THIS?
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- 19. INTERNET OF THINGS AND IT’SFOR REAL
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- 22. INTERNET OF THINGS22 TAKEAWAY 1. Physicall stores are alive, reinvented 4. Telefónica IoT has the experience and tools 5. Partners as a key aspect in this development 3. Data to know what the customer wants 2. Unique and differentiating experience
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