The Future of Marketing for Aged Care
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The document discusses the importance of digital marketing in aged care, covering topics such as social media strategies, audience engagement, and case studies. It highlights the need for a tailored marketing approach and offers automation tools and graphic design resources to enhance online presence. Additionally, it emphasizes consulting with experts for creating effective marketing strategies that align with business needs.
The Future of Marketing for Aged Care
- 1. The future of marketing for Aged Care
- 2. About Marketing Success & ABC&S WELCOME Daniel Tran
- 3. • Phillip Parisis – The Future of Digital • Mark Carter – Superior Sales Skills • Panel Discussions • Networking Session Overview
- 4. The Future of Digital In Aged Care Phillip Parisis, Digital Strategist
- 5. About me 15 years’ experience in strategising, creating, developing web solutions, lead funnels and optimizing conversions for ASX200 listed companies, large and small online retailers and small businesses. Lectured in web design principles and digital marketing strategy, as well as workplace experience from both client side and agency perspective. phillipparisis
- 6. TOPICS COVERED TODAY 1. Why Aged Care needs Digital 2. What the Future Holds 3. Case Studies 4. Inbound Strategies 5. Automation
- 7. TRUTH This is the top of Google Today Why Aged Care needs Digital
- 10. Are you there? This is the top of Google Today
- 13. Social Media For Aged Care What can social media do for your?
- 14. Don’t Just Promote - Engage Brand Recognition & Engagement
- 15. Receive Quantitative and Qualitative data Learn About Your Audience
- 16. Increased Traffic and SEO
- 17. • What resources do you have? • Tools to help • Can you outsource? • Choose and set your service level to your customers Who Will Manage Social
- 18. How much content will your resources allow you to create? How Often Will You Participate
- 19. Which Networks Will I Use
- 20. Facebook • For all difference audiences • Video, Pictures, Links • Create a company page • See which content is most liked • Learn about your audience • Participate in Groups • Advertise
- 21. Facebook
- 22. • Niche groups • Share links, photos and short messages • Check your competition • Follow trends • See what your audience is talking about Twitter
- 23. • For people who like visual communication • Post photos • Engage with others • Recruit influencers Instagram
- 24. Instagram
- 25. • For demonstrating and engagement • Education • Storytelling YouTube
- 26. And Many More…
- 27. The future is closer than you think
- 31. CASE STUDIES
- 40. Easily create social media graphics using CANVA.com Strategy 1
- 41. CANVA.com
- 46. Strategy 3 Curate other peoples stuff
- 47. Fix the leaking bucket on your website. Strategy 4
- 50. What do you do about it?
- 51. Live chat
- 53. Q&A
- 54. The Scope Access - Story
- 55. The Scope Access One of the biggest challenges we faced, especially with the changing market place, is how to transform our business operation so that it operates in a more commercial manner. We chose to work with Australian Business Consulting & Solutions (ABCS) as we were impressed with their knowledge of the industry, their marketing expertise and their practical approach. The team assisted us in all areas of marketing. They worked with us to create a marketing strategy that was suitable for our business and our target audience; they invigorated our brand and redesigned our logo and have developed a website that is engaging and user friendly. Most importantly, ABCS took the time to understand our individual requirements and worked tirelessly to ensure that we were happy and getting what we needed at each stage of the project.
- 56. Take Action now Book a One-on-one consultation with one of our experts today.
- 57. THANK YOU Contact Details: [email protected] www.marketingsuccess.com.au www.australianbusiness.com.au
Editor's Notes
- #30: LAILA: Famous quote about not knowing where your money is going.
- #31: LAILA: Famous quote about not knowing where your money is going.
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