The future of mobile learning in the workplace: Qualcomm Insights
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1. Qualcomm is a global leader in mobile technology with over 30,000 employees located worldwide. 2. Geoff Stead's mission is to use mobile technologies to simplify work and learning at Qualcomm. This includes apps to make work life easier and providing mobile content and support. 3. Qualcomm takes a "launch and learn" approach to mobile learning, continually testing and improving mobile apps and content based on employee usage analytics to meet the needs of its global, growing workforce.
The future of mobile learning in the workplace: Qualcomm Insights
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- 2. Geoff Stead, Head of Mobile Learning The future of mobile learning at work Insights from an “at work” coal-face @geoffstead
- 3. Who is Qualcomm? The biggest mobile company you haven’t heard of . . . Global leader in mobile and wireless engineering development Partners with wireless operators, device manufacturers, software vendors and distribution suppliers 3
- 4. Qualcomm employee landscape Over 30,000 employees ~65% have engineering backgrounds 139 worldwide locations Headquartered in San Diego, CA 24% of employees located internationally Employee growth Total employee base grew 90% in past five years International employee base grew 200% in past five years 4
- 5. My mission: using mobile to simplify work, and learning Apps to make work life easier Mobile content from anywhere Support when you need it most Learning what works for us, then sharing outside QC 5
- 6. Some (typical) corporate challenges Learning • Global business, California culture • Rapid growth. Effective onboarding • Resource abundance ! • E-learning fatigue • Lack of external evidence to drive innovation IT • Very real security concerns (Corporate spying!) • Multi-vendors • BYOD 6
- 7. Mobile Learning in the Workplace (BYOD) One size can never fit all Device Characteristics Usability Employee Needs Mobile Learning Security Logistics Stead, 2012 Koole, 2010 Content Personalized Engaging Employer / Organization Needs Successful m-learning is built around specific needs, or contexts When designing a solution, need to balance the inter-relationship between device, employee & employer Success isn’t only about a Learning Outcome! www.worklearnmobile.org/articles/a-model-for-corporate-mobile-learning/ 7
- 8. A global, iterative test lab for mobile use! • • “Launch and Learn” culture Makr attitude extends to informal learning • • Contained system = great analytics = continual iterative improvements Darwinian • Beyond “learning” to - - Mobile ecosystem Performance support. Workflow. etc Contextual awareness / support User generated: employee apps! 8
- 9. The Qualcomm Employee App Store Open ecosystem. BYOD. Web apps. Android apps. iOS apps Homemade apps. Vendor apps Wide range: • Engineering Development • Leadership Development • Learning • Productivity • Culture & Orientation • Reference 9
- 10. QC Lingo Hybrid game engine + Leitner memorising system http://bit.ly/qclingo_demo 11
- 11. Exec Photo Booth. http://bit.ly/virtualpb Museum Tour http://bit.ly/QMuseumTour 12
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- 14. Types of content delivered to employees via mobile devices 80% 70% Series 1 67.9% 60% 50.7% 50% 47.1% 40% 30.0% 30% 20% 10.0% 10% 0% Reference material Performance support Source: ASTD, Mobile Learning White Paper, 2012 Video Full courses Other 16
- 15. QC Mobile audience Current mobile activity = approx 18,000 staff Android dominates, but iOS comes a close second Small but significant WinPhone audience, with strong regional variation Android Email AppStore 49 iOS WinPhone BB 35 61 7 32 4 6.5 17
- 16. Global differences Devices WinPhone in India iOS and low Android in China China is different: − − − No Play. Multiple competing markets Many niche Android devices Many MANY custom Android ROMs Connectivity Native vs Web? (big differences!) Behaviours The myth of learning during the commute Bragging apps Language learning Is it a course? Certificates vs Learning 18
- 17. Digital Reality Real + Digital + Virtual 19
- 18. Real + Digital + Virtual You already do this . . . 20
- 19. Real + Digital + Virtual Indoor positioning. Geofence. Device to device. Internet of Everything 21
- 20. Real + Digital + Virtual Wearables. Waveables Glass = “no hands” Gesture = “no touch” Toq / smartwatch = “glance” 22
- 21. Real + Digital + Virtual Augmented Reality, Smart Terrain, SLAM http://bit.ly/vuforiaSLAM 23
- 22. Working on the next generation of mobile technologies Augmented reality Peer-to-peer communication Context awareness Faster performance, longer battery life Connecting the physical to the virtual Collaborating between devices, without going online. Sharing files. Collaborative apps and games. Your phone understands where you are, and offers appropriate content Apps can access special hardware-optimised features for higher performance qualcomm.com/vuforia alljoyn.org gimbal.com 26
- 23. Sharing our lessons on WorkLearnMobile.org Free news, advice and resources from across the industry Everything you need to know abut mobile learning at work Encouraging smarter use of mlearning for all! worklearnmobile.org Expert Insights Free advice from the experts Case Studies Find out what others are doing News & Views Insights from Qualcomm’s m-learning team Resources Links to all the resources that matter 27
- 25. Where to get some of these apps Battery Guru Google Play Lynda.com * AppStore, Google Play & Web (not free) Pathgather.com AppStore & Web Anatomy 4D AppStore & Google Play Spacecraft 3D AppStore & Google Play QC Lingo http://bit.ly/qclingo_demo 29
Editor's Notes
- #11: Mapping information to help you move around our many offices, and buildings
- #13: Mapping information to help you move around our many offices, and buildings
- #16: But in order to help develop the mLearning market and better educate students, we not only need devices, we need a range of different tools and services.This includes everything from (trends.pptx):Mobile devicesDigital contentCloud computingPersonal WebSecurityApplication platformsSocial networksGesture-based computingAnalyticsMobile learning will only be attractive to both students and employees if they have a complete and robust ecosystem of tools to pull from.
- #22: APP DEMOSPOSSIBLE VIDEO
- #23: APP DEMOSPOSSIBLE VIDEO
- #24: APP DEMOSPOSSIBLE VIDEO