The grid

The grid

• 1.
  The Grid Adam, Elisabethand Millie
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  Audience Research: ExistingPlatforms - Instagram Instagram is a social media platform targeted primarily at a younger audience as the chart on the left shows. The platform features a range of content allowing its users to post photos and videos in many different ways through standard posts to your account, reels, which is Instagram's version of TikTok, and through stories which they took from snapchat. The app has changed overtime by adding these features to fit in with popular trends to keep the apps attraction with their target audience. Instagram also appeals to their target audience by using simple and clear icons and a simple layout that makes it super easy to navigate and create posts. This creates a constant flow of content. It is a super broad platform allowing users to post about anything you'd like, and the use of hashtags helps to filter the content to the user's preference. The logo is simple, yet it represents their platform well as it is arty with the bright and colourful gradient, and the calligraphy style text. Art can be anything you want it to be, just like the content users can post. Overall, the platform gives the user a personalised experience making it suitable for everyone no matter what their interests are.
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  Audience Research –Existing Platforms Twitter- Twitter is an American social networking service founded in March of 2006 and is easily one of the most popular social media apps to this date and is used by millions of people every day especially young teenagers aged 16-24. The app has constantly changed since its initial release and has evolved based on how modern media changes so that it can stay relevant which has worked very well. Most people that use twitter are on it too general news or to see what's trending. The app has a bad stigma to cause problems with online arguments and the spreading of misinformation in recent years the term 'cancelling' has become popular in the way of trying to force a person or celebrity out of social media if they have been caught or accused of doing something the general public deems inappropriate even without the need for law enforcement.
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  Audience Research –Existing Platforms The audience that twitter appeals to is broad as it covers anyone from young teenagers to over 55-year-olds as it can be used for lots of different things like audiences using it for seeing the latest news or some use it to keep up with friends or celebrities. This has led the app to develop into a way different version from where it started in 2006 and it has a strong voice in things that happen online especially with businesses and people of power like politicians, actors and celebrities that use the app. The colour scheme is kept consistent throughout all its app and its advertising with this classic light blue colour usually paired with white borders or text I think the theme is kept plain so that it appeals to a broad audience as they wouldn't want to make it either too childish and flashy but then not too boring so that a lot of ages will find it pleasing to look at.
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  Audience Research –Twitch Twitch is a live streaming platform targeted at a younger audience; it is primarily for gaming content however this isn't the only kind of content you'll find on twitch. The logo clearly reflects this target audience as the colours are bold and vibrant, the contrast creates an appealing and eye-catching brand for twitch. Its simplistic yet stands out and remains iconic to the twitch brand identity. The logo itself is a chat box with eyes, it's simple yet connotes a lot about the platform. The 'blocky' style links directly to the gaming theme the site has established, the font also follows this theme. Blocky/pixelated styles have strong connotations/links with video games and an audience will often perceive such fonts as such. The logo says a lot about the service twitch provides, the almost 'life-like' chat box refers to us as the viewer commenting on others streams and interacting with the service. The eyes give this character to the logo, making it more fun and intriguing to look at. All of these aspects of the brands identity have a clear target demographic in mind and the design choices made are to appeal to this target audience.
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  Audience Research –Twitch The layout of twitch also matches the target demographic well. The dark site design is sleek and allows for a bolder contrast with the prominent purple, this contrast leads towards an eye-catching layout. The icons for the main categories "Games", "IRL" etc. are also designed to appeal to a younger audience. There are drawn icons to accompany each category with an individual pop of colour for that eye-catching contrast. Also having a category named "IRL" which is short for "in real life" appeals to a younger demographic who are familiar with the language. This more fun design, which isn't as sophisticated as other streaming sites, is to appeal to Twitch's target demographic by being more laid back. Another aspect of Twitch's layout is the suggested/popular categories section, yet again this targets a younger audience well as it directly shows what is popular and most watched at the moment. Having this section allows for the site users to browse through each popular category until they find a topic/game most appealing to them.
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  Audience Research –Twitch This data details the twitch demographic, what age group and gender mostly use Twitch. From the information provided it's clear that the predominant audience is 16–24-year-old men. It is clear
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  Website Research -Instagram On the Instagram website the bar at the top includes the logo, a search bar, and a navigation bar which are featured at the top of every page. The navigation bar includes simple icons that clearly show what page they will lead to. These are all features that are included on every website. The posts are shown one at a time on the screen with the username at the top, the post itself underneath, and the caption with comments showing at the bottom. Other posts are viewable by simply scrolling on the page. This layout is pretty common in terms of the placement of each feature. The Instagram website also includes a recommended section on the right side of the page which has a list of accounts you may want to follow. These features all collectively create an easy website that includes everything you want and need which means we need to consider included these when designing our own website.
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  Idea Generation • Gaming,a place to upload and view gaming content • Travel, a social media platform to post photos and blog about different places • Sports and fitness, a website with sports related information and fitness guides and tips. • Social media platform • Website • Colourful but simple logo – not much imagery • Make logo, ident, layout design
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  Audience Research Questionnaire Todiscover more about our target audience, we created an audience research questionnaire. All together we gained feedback from 21 people which consists of 7 females, 12 males, and 2 others. When asked about their age, the majority of people responded with 17 (11 people), next was 18 (7 people), and the other 3 were over 18. When asked about what they value the most, out of the 10 options we gave, only 7 were chosen. In order of most to least picked these are Honesty (7 people), Loyalty (4 people), Passion (3 people), Respect (3 people), Enthusiasm (2 responses), Efficiency (1 person), Reliability (1 person). When asked about their interests, 17 said music, 17 said movies, 15 said gaming, 11 said technology, 9 said food/cooking/baking, 9 said travel/outdoors, 8 said reading, 7 said art/photography, 5 said writing, 5 said politics, 5 said fashion, 5 said sports/fitness, 4 said craft/DIY, and 1 said beauty/makeup. Finally, when asked which of those they are most passionate about 8 said gaming, 4 said music, 3 said movies, 2 said travel/outdoors, 1 said technology, 1 said fashion, 1 said art/photography, and 1 said sports/fitness. Overall, the most popular answers we received Honesty, gaming, music, art/photography, and travel.
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  Gender Looking more indepth at the answers from the survey, some answers were compared to the gender. As you can discern from the following graphs, there are specific areas that are more popular than others. For the most part (as 57% of those who answered were male) the answers were pretty balanced when considering which gender picked which answer, however not completely so. I will look into and analyse the results accordingly to gather information to help form a audience profile.
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  This graph wasmade to easily show the percentages and number of what choices people chose on our question are this helped us to easily see exactly what information we needed like how many people picked one subject. There's was one limitation with this graph and it's that it didn’t show the gender of the people who chose the subject. What we found out from this graph is that music, games and fashion are the big three on our list and are more popular than the rest of the options by quite a few votes. This shows that people between our age category have a combined liking for these hobbies. This graph was very useful for finding out the specific interests of our audience.
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  Audience Profile Key Demographic: •Ages 16-24 • All genders • York and local areas • Full time student or Key Psychographics: • Values honesty • Interested in fine art and photography • Likes to travel
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  Research: York York isa walled city in the northeast of England. It is a city with a historical background which makes it a tourist attraction for many. York has a lot of things to see and do including: • York Minster • Jorvik Viking Centre • Clifford's Tower • York City Walls • The shambles • York Castle Museum • National Railway Museum York also features many shops and places to eat from large main stream brands to smaller self-owned businesses for everyone to enjoy.
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  Research: Michelangelo di LodovicoBuonarroti Simoni known simply as Michelangelo, was an Italian sculptor, painter, architect and poet of the High Renaissance born in the Republic of Florence whose work is some of the most famous pieces of art and is easily recognizable from his work. Some of his most famous work is on the ceiling of the Sistine chapel which almost anybody can recognize as its one of the most famous paintings of all time. His work is the perfect kind of art we would like to be shared on our platform, so this is the kind of style we welcome born: 6 March 1475 Died: 18 February 1564,
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  Research: Aria Shahrokhshahi AriaShahrokhshahi is a British-Iranian photographer and filmmaker. his work is documentary at its core, focusing on a variety of diverse communities and the way people interact inside them. Social structures - and more broadly, the human condition – fascinate Shahrokhshahi, as do the relationships and power dynamics that inform our existence. Photography offers him a window of understanding into these communities and a way for him to explore the world around him. Aria's work is some of my favorite photographs and this kind of meaningful media Is what I would like to see shared on our platform instead of just basic photos that people haven't put any heart into.
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  Mood board In thismood board I've included colours we plan on using and examples of designs related to grids that I liked the look of plus some examples of the kind of art that could be shown as our platform is meant for this kind of content to be shared. There's also some examples of layouts for our page as its important to have a good looking set up so the images can be seen with text if needed.
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  Rationale The reason weare making this product is because we feel there isn't any social media platforms out there that cater specifically to the audience we are looking at and we would like a much more focused product to share these specific hobbies and make a creative space to share their artwork or photographs and even places they’ve travelled and would like to recommend. Outline of branding concept: We are creating a social media platform that focuses on photography, art, and travel content. It will be created in a similar style to Instagram in terms of the layout of the posts. The platform will be a place to share anything travel related in many forms – photography, art, blogging. The logo will incorporate travel to link to the platforms theme.
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  Logo Ideas These areall of my logo concepts for 'The Grid'. I tried to take our audience profile into account when designing these concepts. I followed the colour scheme our group picked out, and for some logos, picked out accent
• 20.
  These are themain colours we have chosen to go with for designing our products. We decided we wanted to keep it a nice neutral colour pallet with no bright off-putting colours as these nice greens are calming on the eyes and aren't too distracting from the subject material. These colours also go well with our project as it's a lot about travel which you like to see lots of green grass and trees when you travel in the nice scenery, so I thought that was a nice little link to have between the theme and the colours.
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  Website layout ideas
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  Ident ideas For theident we plan on having an animated map where our texts will pop up in the streets Assif you were walking down it with the camera. We also want to use the effect of buildings being 3d almost like a pop-up book I was thinking. This will mostly all have to be done in aftereffects once we have an idea and layout the design ready to make as I think it will be best to make a flat map first to base our design off. I think this could also use some of designs for the logos as inspiration as I like the idea of having a similar style for all the text and words, we will be using which will give the whole ident a nice style and keep it cohesive throughout the project
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  Website Layout For thewebsite layout I chose to create the home page. I placed the logo at the top in the middle as this will make it visible on all pages and it can act as an extra home button. To the left of this I placed a search bar, these are featured on most websites especially social media-based websites. To the right of the logo, I made a navigation bar which features clear icons to move you to the home page, video upload page, blog page, and photo upload page. I added two boxes which represent the user's feed, this would be from accounts that the user follows, and you would be able to scroll through these posts. On the right of the page, I placed a trending box, this would be where the current most popular trending places are shown and would allow users to click the places and view all posts to do with the chosen place. Trending sections are common on social media platforms so I thought this is something we should include. I included a scroll wheel to show that you would scroll up and down the page to view more posts.
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  App layouts For myown little design test, I made two screenshots of what an app could look like for our product as if they were screen shotted from an iPhone. I used photoshop for both. I used the colour schemes we had decided on earlier to make what I thought could be a style idea for an app I used a similar design to Instagram as it works well with what we want to do but morphed it into more the style of our product. We used the logo that Millie designed as a nice middle piece to show off the name of our product and it fits well with the design. I even added the top section to make it look like the screenshot was taken on a phone with the tie and battery power, so it adds more detail and realism into the pictures.