The Happy Healthy Nonprofit Marketer: AMA Keynote
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Beth Kanter discusses leveraging organizational and individual networks for nonprofit marketing. She emphasizes that staff must practice self-care to effectively serve as social media ambassadors. Kanter details how high triglyceride levels revealed her own lack of work-life balance and the need for a self-care plan. She provides a framework for developing self-care habits and changing workplace culture to nurture well-being. Kanter argues that empowering staff as brand ambassadors and prioritizing self-care are essential for impactful nonprofit marketing.
The Happy Healthy Nonprofit Marketer: AMA Keynote
- 1. The Happy Healthy Nonprofit Marketer Marketing from the Inside Out: Networks and Self-Care Beth Kanter, Master Trainer, Speaker, Author American Marketing Association Conference July, 2016
- 2. Beth Kanter: Master Trainer, Author, Speaker and Blogger @kanter www.bethkanter.org
- 6. Three Digital Revolutions Mobile Broadband Social Networks
- 11. Koffing: Posion Gas Pokemon
- 22. Leverage Both Organizational and Individual Networks
- 23. The Brand Presence Is Not Enough Audience: Supporters, Donors, Advocates
- 24. Audience: Influencers, Journalists, Policy Makers, World Leaders, Major Donors
- 26. RWJF: Foundation Strategy - #cultureofhealth “We believe that striving toward a culture of health will help us realize our mission to improve health and health care for all Americans. ” GOALS Inform Behavior Change Audience: Grantees, Researchers, Policy Makers, Practitioners
- 27. Leveraging the Networks of Staff #cultureofhealth Audience: Specific content areas, grants, and communities
- 28. Staff Ambassadors: Social Media Plans and Personal Brands
- 29. Add Social to Thought Leadership Activities In the field Sharing Expert Presentations Live Tweeting Conferences Monthly Chats
- 31. Leadership Profile on Social: BenefitsBe Networked from Inside Out • Leadership buy-in and support • Identify staff skill and comfort levels • Meet them where they are at • Strategically link their professional interests and passion for the mission • Provide training, support, and encouragement • Make it a cultural norm • Reward, celebrate success
- 32. Share Pair What are some ways that you have successfully engaged leaders and staff as social media ambassadors?
- 33. Why A Book About Self Care and Workplace Well-Being?
- 34. Beth 399 Beth’s Story Healthy Range >150 Triglycerides: Test Results
- 35. Too Much of This … #15ntcwalkiswork
- 36. Too Much of That
- 37. A Little Bit of That
- 38. Way Too Much of This …. Working nights and weekends Sleep deprivation No vacation or down time
- 40. Where do you find the time in your work day?
- 42. Allen Kwabena Frompong Black Lives Matter NYC
- 43. ● Why ● Assessment ● Self-Care Plan ● Habit Change Part 1: Self-Care for Individuals
- 46. The Nonprofit Burnout Assessment: Passion Fatigue Passion Driven Passion Waning Passion Challenged Passion Depleted
- 47. What is Self-Care? Self-Care is about revitalization. It includes any deliberate and consistent habits you create to enhance your overall well being.
- 48. 5 Spheres of Happy Healthy Living YOU SELF OTHERS ENVIRONMENT TECH WORK The Self-Care Plan Checklist
- 49. Practice Goals Sphere 1: Self -Get 7-9 hours of sleep per night. -Eat more fruits and vegetables every day. -Get to 10,000 steps per day walking. Sphere 2: Others -Make a regular date with my partner and/or children – one-on- one – to give my relationships attention. -Divest myself of negative influences, moving consciously away from people who bring me down. Sphere 3: Environment -Stop what I’m doing at least once a day to go outside. -Clear clutter from my office desk Sphere 4: Work and Money -Take comp time when I’m attending work-related evening events. -Stand up from my desk every 15 minutes to stretch and walk around. Sphere 5: Tech -Set up a charging station at the front door for all of my/my family’s digital devices. -Keep all my digital devices out of my bedroom and off my dinner table. Example of Self-Care Plan
- 50. Pick Cue Track Check Do Happy Healthy Habit Change
- 52. A Simple Way To Practice Mindfulness At Work -Two Minutes of Focusing on Breath -Two Minutes of No Agenda
- 53. Creating A Mindfulness Habit Trigger
- 54. • What is one self-care habit you want to build? What’s your trigger? Mindful Moment
- 55. ● Culture ● Employee Engagement ● Programs and Activities ● Nudges and Cues ● Policies, Strategy Bringing Self-Care Into the Workplace
- 56. Changing An Organizational Culture That Eats French Fries for Breakfast Organizational leaders model self-care and don’t ridicule it, ignore it, or give lip service When employees are engaged in creating a culture of we-care or else there will be either a steak and scotch rebellion or frequent self-care abusers Not a quick fix with tactics or activities, requires patience
- 59. Crisis Response Network: Listen and Engage Employees to Shift the Culture 1: Functioning Do people have what they need to do their job? 2: Feelings Do people feel appreciated and respected? 3: Friendship Do people feel connected to one another? 4: Forward Do people feel like they have opportunities for growth? 5: Fulfillment Do people feel like they are inspired and working towards a higher purpose? Laura Putnam – 5 F’s Framework
- 62. Hazon: Leverage Staff Champions Wednesday Afternoon Weekly Walk -After lunch for 20 minutes to energize and build community
- 64. Building A Movement Inside Your Organization
- 65. • Does your organization’s culture amplify stress or nurture well-being at the office? • How can you encourage wellbeing in the workplace?
- 66. Summary • Empower all staff and board to leverage their personal brand and networks in service of your marketing goals • Effective staff ambassadors are happy and healthy and the organization helps sustain it • If you want your marketing strategy to have impact, practice self-care as part of the work!