The HUGE Power of Small: Create a Customer Service Experience that Drives Results
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The document discusses the importance of customer experience as a key differentiator, emphasizing that by 2020, it will surpass price and product in significance. It highlights the need for businesses to rethink marketing strategies and content creation to engage exhausted consumers. Additionally, it advocates for creating 'wow moments' at every customer touchpoint to enhance satisfaction and drive purchasing decisions.
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The HUGE Power of Small: Create a Customer Service Experience that Drives Results
- 1. HUGE POWER OF SMALL: HOW TO CREATE A CUSTOMER SERVICE EXPERIENCE THAT DRIVES RESULTS @ADUPONT65
- 6. UNCERTAINTY
- 7. NOW WHAT?
- 15. THE EXIT FROM THE CORNER IS MORE IMPORTANT THAN THE ENTRY
- 19. DON’T KNOW WHERE TO LOOK
- 21. DON’T KNOW WHO TO TRUST
- 23. WE NEED TO ELEVATE THE CONVERSATION
- 25. EVERYBODY HAS A SPECIAL OFFER
- 26. EVERYBODY HAS AN OPEN HOUSE
- 27. EVERYBODY HAS A: THERE’S NEVER BEEN A BETTER TIME!!
- 28. CONSUMERS ARE EXHAUSTED FROM GETTING Pitch Slapped!
- 33. consumers brands
- 34. CONSUMERS ARE EXHAUSTED FROM GETTING Pitch Slapped!
- 36. 1898 - St Elmo Lewis
- 43. WE NEED TO RETHINK OUR APPROACH
- 47. CUSTOMER JOURNEY
- 53. Decision is Made Without YOU Gartner 57%
- 56. 5 Subjects That Every Buyer Wants To Know: Cost Problems Comparaisons (vs.) Reviews Best
- 57. THESE ARE THE SUBJECTS THAT MOVE ALL BUYING DECISIONS.
- 59. how much Dodge minivan
- 61. Dodge Minivan vs. Toyota Minivan
- 63. Dodge dealer near me
- 64. IS THE PRODUCT!
- 65. 5 Ways To Answer Their Questions: Videos Social Media Blogs Website White Paper Download
- 69. 3/10
- 70. 9/10
- 71. 2/10
- 72. 10/10
- 73. 3/10
- 74. 10/10
- 75. 6.5 Average
- 76. 9 Outcome
- 80. VIDEO IS KING
- 82. > 38,000 VIEWS
- 84. PROVIDE VALUE A
- 94. 7-9 seconds
- 95. BORING = 3s GREAT = 30mn
- 97. Advertisement
- 99. Advertisement
- 103. Wow! Tactile Sensory
- 104. SMALL The Huge Power of
- 105. 2020 By 2020, the customer experience will overtake price & product as the key brand differentiator (Source: Walker Study)
- 106. 73% of buyers point to customer experience as an important factor in purchasing decisions (Source: Temkin Group)
- 107. 83% more likely to buy when someone recommends based on their experience of the business (Source: Walker Study)
- 108. NO STRATEGY
- 109. Truth: Improving the Customer Experience is the best way to stand-out
- 110. Change: Choose Tactics That Make Each Touchpoint Inspiring
- 116. Contract, Receipts, Form Submissions, Form Confirmation, Answering the Phone, Email Signatures, Letters, Cancellation, Returns, Open House, Inspections, Register, Download, Live Chat, Subscribing, Unsubscribe, Website, Business Cards, Gifts, Charity, Donations, Signage…
- 117. What If Each Touchpoint in Your Company Created A Wow Moment ?
- 118. What If We Shifted Our Focus From Tactics to Touchpoints ?
- 119. What Would That Do To Your Bottom Line ?