The Link to Your Tech Customer: By the numbers

The Link to Your Tech Customer: By the numbers

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  THE LINK TOYOUR TECH CUSTOMER: By the Numbers Job function Company size Seniority Location Industry 8 We crunched the numbers to share some perspective on who the tech buyer is on LinkedIn, what they’re doing on the platform, and how you can utilize this info to get the right content in front of the right people. Here’s what we found! And since technology purchase decisions are now happening across a broad range of industries, there are hundreds of thousands of active tech decision makers engaging professionally on LinkedIn, in a variety of verticals… What does this mean for you as a tech marketer? For the first time, you can actively engage with the right individuals at the right time with the right type of content, easily and efficiently targeting tech buyers by: These members are actively seeking thoughtful, quality content, delivered when they need it. And beyond just tech research, tech decision makers are also engaged with content concerning personal and professional development. 1 IDG, “Enterprise Role and Influence of the Technology Decision-Maker Study,” 2014 | 2 Reaching Senior ITDSMs | 3 Content Marketing Institute and Marketing Profs, “B2B Content Marketing: 2015 Benchmarks, Budgets and Trends – North America,” 2015 | Any sources not otherwise cited are from internal LinkedIn data, May 2015 These tech professionals are diverse and come from companies of all sizes.3 As the number of individuals involved in the tech buying process continues to expand and diversify (it’s up to 17 at the moment!), understanding and reaching tech decision makers has become a moving target.1 The most important questions have become: How do you reach them? Where are they looking for information? And what content are they reading? You have the ability to access and engage with a vast assemblage of technology-minded professionals on LinkedIn — 13+ million globally, in fact!2 13+ MILLION MEMBERS GLOBALLY 49% OF SENIOR IT DECISION MAKERS are reached monthly by LinkedIn in the U.S.2 8+ MILLION MEMBERS are in information technology/engineering.2 32% are in small companies with 10—99 employees 23% are in companies with 100—999 employees 22% are in large companies with 1,000+ employees 3.8M technology — software 3.1M professional services 1.6M government/education/non-profit 1.4M media and entertainment 1.2M retail and consumer products 1M manufacturing/industrial 930K healthcare 624K aero/auto/transportation 620K technology — hardware 596K telecommunications 73K+ The Project Manager Network — #1 group for project managers 64K+ Chief Information Technology (CIO) Network — the group for CIOs 58K Harvard Business Review 53K+ Cloud Computing 47K+ Information Security Community 47K+ Telecoms Professionals: IoT, LTE, M2M, OTT 47K+ Technology Market Analysis Group …and throughout this entire LinkedIn journey, these tech decision makers are consuming content. There are over 8M members engaged with LinkedIn Pulse technology content topics and this number is growing rapidly! MILLION Cloud computing Employee engagement Social media marketing Business intelligence What important categories top the list? LinkedIn provides a space for your content to be shared among your targeted industries and customers. You can effectively strengthen your current strategy with valuable insight and connections by meeting your tech customers right where they are in their journey in a hyper-targeted, more accurate, meaningful way. Find out more about LinkedIn’s capabilities for helping you engage a broad range of tech buyers and decision makers. Visit https://lnkd.in/TechByNumbers ??? 596K 620K 624K 930K 1M 1.2M 1.4M 1.6M 3.1M 3.8M CIO/CTO CEO/ executive director Founder/ partner C-LEVEL TITLES 545K 459K 453K TECH-BUYING BUSINESS AREAS IT generalist Consultant Software developer FUNCTION TITLES 3M 1.2M 620K 1MTechnology administator/ engineer Business analyst Marketing specialist 518K 491K 312K Technology manager 989K Manufacturing/ mechanical engineer It’s a fact that technology decision makers actively look to LinkedIn both to connect with fellow professionals and to provide them with research and data in order to inform purchases. These individuals engage on LinkedIn in a number of different ways, including a wide variety of professional groups that host thoughtful, dynamic conversations among peers and companies: Tech decisions are also being influenced by professionals at every level of the organization. You can find tech decision makers throughout the far-reaching LinkedIn landscape: