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The Mobile Evolution - Our Omniscient Reality and Future
The document discusses the evolution of consumer behavior and technology, emphasizing the challenges businesses face in adopting an omnichannel strategy due to internal silos. It highlights the importance of data and connectivity in modern commerce, illustrating how smartphones have merged physical and digital experiences. The text argues for a customer-centered approach in business, suggesting that companies need to adapt to changing consumer habits and technological advancements to stay relevant.
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The Mobile Evolution - Our Omniscient Reality and Future
- 1. The Mobile EvolutionOUR OMNISCIENT REALITY & FUTURE [email protected] - @saxberg - natasha.saxberg.dk
- 2. Lets Talk About HUMAN BEHAVIOR BEFORE TECHNOLOGY
- 3. ONCE WE UNDERSTOODTHE WORLD WAS ROUND MANKIND SCALED ONCE WE UTILIZE THE DIMENSIONS OF DIGITAL MEDIA MAN WILL SCALE
- 4. WE ORGANIZE INSILOS WE DEVELOP IN SILOS WE MEASURE IN SILOS WE REWARD IN SILOS CONSUMER INCOMPATIBLE
- 5. THE HARDEST PARTOF OPERATING AN OMNI-CHANNEL STRATEGY IS INTERNAL COLLABORATION
- 6. OUR BEHAVIOR IS BASED ON HABITS WE NEED HELP CHANGING NORMS
- 7. It’s Never BeenEasier To Be A Consumer It’s Never Been Harder To Be A Business ! JUST DON’T MKE US THINK
- 8. Lets Talk About TECHNOLOGY
- 9. THE PHONE ISDEAD ALL ABOUT DATA & CONNECTEDNESS
- 10. REGULAR WEEKLY SMARTPHONEACTIVITIES Access content/info Access The Internet Check email Use Social Networks Download Title & use Apps Make Purchases 14 39 48 93 58 59 Online Publishers Association (OPA).
- 11. AND SO WASTHE WATCH THE CLOCK IS A FEATURE - DATA IS (STILL) KEY
- 12. what is yourwatch strategy?
- 13. CASH SAY HITO
- 14. HAVE CONSUMERS HEARD ABOUT MOBILE PAYMENT?
- 15. what is yourpay strategy?
- 16. 90% BRING THEIR SMARTPHONE ONLY 80% BRING MONEY Source: Ericsson
- 17. WE EVEN DOOMED COMMERCE
- 18. THE INTERNET SEPARATED VIRTUAL FROM PHYSICAL SMARTPHONES MERGED THEM
- 19. DIVIDING MOBILE, SOCIAL,WEB, REALTIME, OFFLINE, ONLINE, COMMERCE IMAGES & WEARABLES… WOULD BE TRAVELING THE WORLD AS IF IT WAS FLAT
- 20. PEOPLE ARE NOTONLY MOBILE IN CYBERSPACE ! ! ! ! ! BUT ALWAYS IN A PHYSICAL SPACE All devices, media and c!hannels are connected
- 21. REAL-TIME COMMERCE 24cookies on web, Justin Bieber on TV, App on mobile, QR codes & Beacons in stores
- 22. Macy’s refers tothemselves as an “omni-channel retail organization operating stores and websites.” They no longer break down its sales by channel Source MIT
- 23. RFID ON THEPRODUCT payment. real-time offers. inventory
- 24. AUDIO IS ALREADYMAINSTREAM 80% of smartphone users use smartphones in front of the
- 25. CHECKINS & REVIEWS 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews
- 26.
- 27. MOBILE MOST ONLINE- 56% Smartphone Users Spent 15 h/week researching products
- 28. 75 % OFMOBILE SITES HAVE COMMERCE ONLY 15% HAVE RESPONSIVE DESIGN
- 29. 25% OF SMARTPHONEUSAGE IS SEARCHING FOR OFFLINE SHOPS 4 OUT 5 OF THESE LOCAL SEARCHES LEADS TO AN OFFLINE SALE
- 30. 93% of all retail is still done in stores
- 31. MOBILE EFFORTS HAVEGREATER EFFECT ON STORE PURCHASES THAN MOBILE COMMERCE
- 32. WHAT COOKIES DOFOR THE WEB IPS DO FOR STORES Source: Altimeter
- 33. OMNI-CHANNEL RESEARCH &LEARNINGS Source: Altimeter
- 34. OMNI-CHANNEL CREATING ONEEXPERIENCE
- 35. BRANDS TRANSFORMING FORDIGITAL STUDY DIGITAL CUSTOMER BEHAVIOR FIRST ! AVOID DEVELOPING ON ASSUMPTIONS
- 36. MANY CORPS STILLOPERATE IN A FUNNEL MODEL DIFFERENT PEOPLE ARE RESPONSIBLE FOR WEB, EMAIL MARKETING, MOBILE & SOCIAL MEDIA
- 37. Best Buy‘s omni-channelstrategy focus on adding value to brick & mortar retail stores ! ! Adding a “Store Pickup” option within its online shopping process became a
- 38. SEPHORA PICKS UPYOUR IP ADDRESS ! AND OFFERS FREE MAKEOVER WHEN YOU’RE NEAR THE SHOP
- 39. no one knowsthe future business models, but in order to find them we have to stop repeating old practises
- 40. work on mobile before the website
- 41. Appoint A NewCEO A.K.A DIGITAL LEADER
- 42. PUT THE CUSTOMER IN THE CENTER
- 43. ! [email protected] @saxberg ! Videos powered by Jyskebank.tv Tech and The City