The Mobile Marketing Future - Why Your Brand Needs To Be Mobile Now
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This document discusses the growth of mobile usage and the importance of having a mobile presence for brands. Some key points: - Mobile data traffic has increased 3000% since 2008 and is expected to grow 40 times by 2020, demonstrating the massive growth of mobile usage. - Nearly all people globally now have access to mobile networks, showing mobile reaches a global audience. - Mobile websites have grown significantly in recent years and now outnumber native apps, suggesting mobile websites are more practical for most brands than developing native apps. - To get started, brands should focus on including key information like location, contact details, social links, and a brief overview on their mobile site to provide value to mobile users.
The Mobile Marketing Future - Why Your Brand Needs To Be Mobile Now
- 1. The Mobile Marketing Future Why your brand needs to be mobile now. Josh Fleming @admavericks @joshfleming
- 2. What to Expect Today • Mobile Explosion • Global Implications • Mobile Usage • Types of Mobile Advertising • Mobile Context is Everything • Why You Probably Don’t Need an App • What Your Mobile Site Needs • The Basics – Getting Started Today
- 3. Since 2008 Mobile Data Traffic has Ballooned 3000%...
- 4. …And is Expected to Grow 40 Fold by 2020 Mobile Now Mobile in 2020
- 5. The Key Word is “Primary”
- 6. The Third World is no longer that far away
- 7. 90% of the world has access to mobile networks So basically everyone but Canada
- 8. 2/3 of Americans get news on a mobile device
- 9. Mobile web is now more popular than reading: + +
- 10. In just two years mobile ready sites have grown from 150,000 to 3 Million
- 11. Mobile Tools Offer Choices Apps/Utilities & Mobile Mobile Extensions Location Based Advertising Websites Services Mobile Social QR/2D Media Barcodes Video & Audio SMS Alerts & Campaigns
- 12. “Want to see something really scary?”
- 13. Augmented Reality is No longer a myth
- 14. Why now? There are now more mobile devices than televisions and computers combined. All of these devices combined represent the opportunity to redefine marketing.
- 15. The Opportunity Deliver permission based, targeted and easy to use, branded promotion offers to millions of consumers via their mobile devices.
- 16. Apps, Acronyms, Gizmos & Gadgets
- 17. Types of Mobile Advertising
- 18. Mobile is social > 30% of Facebook worldwide visits are via mobile > 40% of Twitter visits are mobile Source Twitter, Facebook Data MWC 2010
- 20. Mobile = Utility
- 21. Mobile is a lifeline to Livelihood
- 22. Mobile is a lifeline to Livelihood
- 23. Mobile is a lifeline to Livelihood What Might You Be Able to Use Your Phone For Now?
- 24. Mobile is a lifeline to Livelihood
- 25. Why you probably don’t need an app •Average cost to build an app for one platform: •$3,000 - $8000 (X 4) Average cost to build an app for more complex or recognized brands: •50,000 - $150,000 (X 4) •Update one? Update All! •Development costs for iPad: •$12,000 - $150,000 *http://appmuse.com/appmusing/how-much-does-it-cost-to-develop-a-mobile-app/
- 26. Why a mobile website makes more sense for your Company •Works on all four platforms •Average cost to build a mobile site: •$2,000-$5,000 •Update one version •Your current Website should work on iPad – no additional cost
- 27. Top Five Things All Company Mobile Sites Should Offer 5. Location •Where are you located? •How can I stop by? •A map would be nice •More than one location? •List them all •Know where they are and give them the closest location
- 28. Top Five Things All Company Mobile Sites Should Offer 4. Phone Number •I have a question I need answered right now. •How can I contact you? •Phone number - front and center. •If I have to dig for it, I might be trying to recall other businesses that offer the same things you do.
- 29. Top Five Things All Company Mobile Sites Should Offer 3. Social Platforms •Feed me! (Seymour) •Links/Feed to twitter •Blog feed •Facebook page link •I probably don't have time to fully engage now, but I'd be interested in doing it later. •Let me in by letting me follow, like and read when I want to.
- 30. Top Five Things All Company Mobile Sites Should Offer 2. Dealer, Distributor, Tech Support •Don’t Ignore this Audience! •I sell your product •I distribute your product •I need help fixing your product for a customer •Trouble shooting questions •FAQs? •Video / How To’s
- 31. Top Five Things All Company Mobile Sites Should Offer 1. Brief Overview •What do you sell? •Who do you sell it to? •Who sells it for you? •Why do you do it better than anyone else? •How can I learn more? •Contact Button = Success. •Get in, get out.
- 32. Great, Now What?