"The Mysterious Art of the Content Inventory" - Gilbane San Francisco 2010
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This document discusses content inventories and provides guidance on conducting one. It defines different types of inventories including editorial, census, and functional. It recommends identifying all content through a hybrid manual and automated approach. Key questions to ask about each piece of content are identified, such as the URL, type, owner, and traffic. Challenges that may be faced include getting a comprehensive list and collaboration. The end product is typically a matrix that can be supplemented by an analysis. The document stresses the importance of keeping the inventory rolling by regularly adding new content.
"The Mysterious Art of the Content Inventory" - Gilbane San Francisco 2010
- 1. The Mysterious Art of the Content InventoryDeane BarkerContent Management Practice DirectorBlend interactive
- 2. @gadgetopia
- 3. The reasons for a content inventoryThe different types of inventoryGetting a list of all your contentThe information to trackChallenges you’re going to encounterThe Rolling Inventory
- 4. Why do a content inventory?
- 5. Why do a content inventory?To evaluate, implement, and execute a content strategy
- 6. Why do a content inventory?To guide or scope a re-development project
- 7. Why do a content inventory?To guide a content governance or operations management initiative
- 8. What are the different flavors of inventory?
- 9. What are the different flavors of inventory?Editorial.Review content for editorial value.How valuable is our content to the consumer?How well does the content serve our goals?
- 10. What are the different flavors of inventory?Census.Identify content to better track or manage it, or to scope a migration effort.How much content do we have?
- 11. What are the different flavors of inventory?Functional.Review content to determine the level of functionality present.How complicated is our content?
- 12. What are the different flavors of inventory?It’s very common for an inventory to mix the three goals.
- 13. How do we identify all our content?
- 14. How do we identify all our content?Manual or automated, depending on the size of the site.
- 15. How do we identify all our content?Drawbackstime-consumingeasy to miss hard-to-find contentBenefitssimplestexperience interacting with the contentManual – start at the home page, and keeping surfing
- 16. How do we identify all our content?BenefitsCan be simple and fast.DrawbacksRequires a CMSWhat about content not in the CMS?Export– get a list from your CMS
- 17. How do we identify all our content?BenefitsNicely comprehensiveDrawbacksWon’t catch authenticated, non-linked, or non-addressable contentCrawl– get a list from a public or private spidering service or product
- 18. How do we identify all our content?The best solution will likely be a hybrid.
- 19. What questions should we be asking about our content?
- 20. What questions should be asking about every page?Because, eventually, you get down to columns on a spreadsheet.
- 21. What questions should be asking about every page?IdentifierURLTitle
- 22. What questions should be asking about every page?Try to re-use the identifier out of your CMS, if feasible.
- 23. What questions should be asking about every page?What type of content is it? What “bucket” does it fit into?
- 24. What questions should be asking about every page?Who is the stakeholder behind this content? Who owns it?
- 25. What questions should be asking about every page?What format is the content in? HTML or PDF? Free-form or structured?
- 26. What questions should be asking about every page?Where does the source content live? In what repository?
- 27. What questions should be asking about every page?Who is the intended audience?
- 28. What questions should be asking about every page?What is the velocity of this content – how often does it change from both a creation and update standpoint?
- 29. What questions should be asking about every page?Why does it change? What is the trigger that caused an update of this specific content, or more content of this type?
- 30. What questions should be asking about every page?Why does it change? What is the trigger that caused an update of this specific content, or more content of this type?
- 31. What questions should be asking about every page?What are the security implications of this content? Is it public? If not, who can view it and why?
- 32. What questions should be asking about every page?Who can edit or delete this content, or add new content of this type?Evaluate this both organizationally and technically!
- 33. What questions should be asking about every page?Who can edit or delete this content, or add new content of this type?
- 34. What questions should be asking about every page?How much traffic does this content receive?
- 35. What questions should be asking about every page?Does this content have any value? If it doesn’t have value, why is it here?
- 37. What questions should be asking about every page?If this content went away tomorrow, would anyone care?
- 38. What challenges will we face?
- 39. What challenges are we going to face?Getting a comprehensive inventory
- 40. What challenges are we going to face?Collaboration between multiple parties
- 41. What challenges are we going to face?Managing and documenting feedback and discussion
- 42. What challenges are we going to face?Keeping up with additions throughout the inventory process.
- 43. What challenges are we going to face?Getting information about content from the organization.
- 44. What challenges are we going to face?Making decisions about content at the individual or type level
- 45. What challenges are we going to face?Not all content has a URL
- 46. The End Product
- 47. The End ProductInvariably a matrix of some sort.Often supplemented by some analysis document.
- 48. The End ProductIf multiple parties are involved, consider a single-source tool.
- 49. The End ProductCan you use metadata in your CMS to store content inventory data?
- 50. The Rolling InventoryOr, how to keep it going…
- 51. The Rolling InventoryAt least once per quarter, take some time to inventory new content.
- 52. The Rolling InventorySet policy-based review dates on all new content.
- 53. About MeDeane BarkerEmail: [email protected]: gadgetopia.comTwitter: @gadgetopia
Editor's Notes
- #5: To answer questions about your content
- #26: HTML or PDF has a huge impact on migratbility
- #31: Helps with government and operations management.
- #44: Budget timeHave organizational authority to askHave authority to make a decision when there’s no compliance
- #45: 400 press releasesEditorial – yes, go through each oneCensus – no, just get the total numberFunctional – no, so long as I know what one looks like, it doesn’t matter how many there are