Information Architecture
   Information as Strategy
Themes

       Architecture is technology value not delivery
       Architecture is a profession not a job
       Good technology strategy is about how architects engage
        with you




The use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2010
Iasa

       A platform for architects
            Education
            Mentoring
            Career Path
            Certification
            Best Practice




The use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2010
Iasa

       Form Communities – 2002 to 2005
       Career Path - 2007
       Capability Model – 2008
       Certification – 2009
            Foundation, Associate, CITA-P, CITA-M
       Foundation Training – 2010
       Associate Training – 2011
       Mentoring - 2012




The use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2010
Skills




         ≠
Skill Set
Enterprise Architecture


Software     Infrastructure Information                              Business
Architecture Architecture   Architecture                             Architecture
Foundation Body of Knowledge
      Design
      Human Dynamics
      Quality Attributes
      IT Environment
      Business Technology Strategy

The use, disclosure, reproduction, modification, transfer, or
transmittal of this work without the written permission of IASA is
strictly prohibited. © IASA 2009
Career Path

       Awareness - Foundation
       Knowledge - Associate
       Practice – Internship and Mentoring
       Experience – CITA-Professional
       Contribution – CITA-Master




The use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2010
Career Path
Architect Engagement

                                                Enterprise
                                                Architects

       Enterprise

Business     Information
Architects    Architects                             Business Capability




                      Software Architect            Infrastructure
                                                      Architects


                                                     Data Center
                 Software           Software
                 Architect          Architect
Information Architects
                                                                                                                  Come from 3 places
                                                                                                                  Combine skills to
                                      DBA                                                                          succeed




                                                            User
  Integration
                                                          Interface




The use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2010
Information Architecture

       The storage, retrieval, integration and utilization of information
        across an organization for strategic gain.




The use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2010
End Module
The Need to Know for Information Architects:
           From Big Data to Big Information
              Paul Preiss and Tom Thomas
Agenda

•   Review: Architecture Fundamentals
•   Introduction: Data, Information and Knowledge
•   The Value of the Information Architect
•   The Skills and Role
•   Big Data to Big Information
•   The future of the profession and how you can grow your career
Review:
Architecture Fundamentals
A Quick Overview
What is Architecture?
          Architecture is user experience
     Architecture is negotiating and bargaining
             Architecture is technology
                Architecture is form
           Architecture is communication
                Architecture is artful
                Architecture is agile
    Architecture is the creation of a better world
                                         Magnus Mårtensson – Microsoft March 2008
IASA’s Definition of an Architect is:

      Developer lead with      Business person with
     business competence       technical competence



                  Technology Strategist
                    for the business


     Network and system
      specialist that has      IT person who bridges
     business sense and           the gap between
     strong infrastructure     business & technology
         competence
Key Concerns of an Architect

   Whole System Design and Integrity

   Alignment with the business
       Strategy
       Environment
       Customers

   System Evolution
       Architectures are long-lived
       A blueprint for implementing strategy
       Ability to evolve
Introduction
Data, Information and Knowledge
Data


Data is a raw material

    Data is the lowest level of abstraction to derive
     information and knowledge.

    Raw Data (i.e. unprocessed Data) is a collection
     of numbers, characters, images or other outputs
     from devices that collect information to convert
     physical quantities into symbols.
Information


Information is data organized for a
purpose
   Derived from the Latin verb informare as in "to
    give form to the mind", "to
    discipline", "instruct", "teach"

   Information is an ordered sequence of symbols
    that record or transmit a message

   Information is the summarization of Data
Knowledge

Knowledge is a product of Information

 Knowledge    is created from information that has
  been analyzed and assigned meaning
 Knowledge is a set of beliefs created from
  information
 Knowledge is the interpretation of information and
  the subsequent actions derived from that
  interpretation
The Value of the
Information Architect
Going Beyond Just Design
The Definition
The dictionary definition of value:

“the worth of something in terms of the amount of other
things for which it can be exchanged or in terms of some
medium of exchange”


The dictionary definition of information:

“knowledge communicated or received concerning a particular
fact or circumstance”

http://dictionary.reference.com/browse/value
http://dictionary.reference.com/browse/information
Important to Understand
 Information is at the core of all decisions and businesses:

   Empowers facts not guesses or assumptions

   Market research, logistics and advertising

   Inventory quantity, location and turn time to restocking

   Processes, procedures and intellectual property



Remove information from a company what is left?
The Benefits of Information Strategy
   Thinking outside of the box for efficiency, growth and creativity

   Enablement of embracing that change does and will happen

   Leveraging existing assets into new paradigms

   Maximize reuse of information and pre-existing investments



Who are some of the most successful companies in your domain or
in the world? Why?
Value of Information




Multipliers:

   Time since first available

   Quality and accuracy

   Respect and/or proven expertise in the domain
The Skills and Role
Getting the job done the right way
The Challenge
and the opportunity!
As an IA you are in the middle creating bridges out to:

   Management (C suite, directors, mid-level)

   Operations, Sales – B2B, B2C

   Web Designers and Developers

   Software Engineers

   Database Administrators

   ?????
Operations, Sales, B2B, B2C and
more...
“the other customers”
   Ensure the information you provide is tailored to the audience

   Ensure your deliverables are in a form they can use quickly

   Keep your eyes open for reuse by others

   Beware of and put an end to hoarders and ad hoc silos

   Be on the watch for misuse, mis-storage and lack of security

   Every customer is different – needs and expectations

If you are looking you can find a use for everything and anything...
http://www.louisrosenfeld.com/home/bloug_archive/images/010725b.gif
The Roles and Skills Required
The many hats we wear...
   UI/UX

   Data Warehousing and Business Intelligence

   Data Security and Privacy

   Metadata, Taxonomy and Knowledge Management



Yeah we probably wear that “other” hat too...
Big Data to
Big Information
Where we are, where we are going
and how we might get there
Big Data
Where it may come from
   Visitor/User/Customer Information

   Transactions

   Log files

   Raw data (of all types and forms) – structured and unstructured



Where else does YOUR data come from?
Bridging the Gap
How do we go from (big) data to (big) information
   Context + Content + User

   Understand the problem before we try to create the solution

   Get stakeholder and executive buy in

   Roll out in a way that makes sense for your organization
       Keeping in mind: size, architectural maturity, previous projects



Are you maximizing the usefulness of your data?
Big Information
The tools we may utilize to get the job done
   Master Data Management aka MDM

   RDBMS to NOSQL

   Date Warehouses with Data Marts

   App silos to data hubs with app spokes



What do you think is coming next?
How to stay ahead of the curve
and continue to grow your career!
   Certification and Training
       IFC
       IAC (Information Architecture and more)
       CITA-P

   IASA Mentorship Program

   Contribute to your local and global community...



Only you can decide where you will go next!

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The Need to Know for Information Architects: Big Data to Big Information

  • 1. Information Architecture Information as Strategy
  • 2. Themes  Architecture is technology value not delivery  Architecture is a profession not a job  Good technology strategy is about how architects engage with you The use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2010
  • 3. Iasa  A platform for architects  Education  Mentoring  Career Path  Certification  Best Practice The use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2010
  • 4. Iasa  Form Communities – 2002 to 2005  Career Path - 2007  Capability Model – 2008  Certification – 2009  Foundation, Associate, CITA-P, CITA-M  Foundation Training – 2010  Associate Training – 2011  Mentoring - 2012 The use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2010
  • 5. Skills
  • 6. Skill Set Enterprise Architecture Software Infrastructure Information Business Architecture Architecture Architecture Architecture Foundation Body of Knowledge Design Human Dynamics Quality Attributes IT Environment Business Technology Strategy The use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2009
  • 7. Career Path  Awareness - Foundation  Knowledge - Associate  Practice – Internship and Mentoring  Experience – CITA-Professional  Contribution – CITA-Master The use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2010
  • 9. Architect Engagement Enterprise Architects Enterprise Business Information Architects Architects Business Capability Software Architect Infrastructure Architects Data Center Software Software Architect Architect
  • 10. Information Architects  Come from 3 places  Combine skills to DBA succeed User Integration Interface The use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2010
  • 11. Information Architecture  The storage, retrieval, integration and utilization of information across an organization for strategic gain. The use, disclosure, reproduction, modification, transfer, or transmittal of this work without the written permission of IASA is strictly prohibited. © IASA 2010
  • 13. The Need to Know for Information Architects: From Big Data to Big Information Paul Preiss and Tom Thomas
  • 14. Agenda • Review: Architecture Fundamentals • Introduction: Data, Information and Knowledge • The Value of the Information Architect • The Skills and Role • Big Data to Big Information • The future of the profession and how you can grow your career
  • 16. What is Architecture? Architecture is user experience Architecture is negotiating and bargaining Architecture is technology Architecture is form Architecture is communication Architecture is artful Architecture is agile Architecture is the creation of a better world Magnus Mårtensson – Microsoft March 2008
  • 17. IASA’s Definition of an Architect is: Developer lead with Business person with business competence technical competence Technology Strategist for the business Network and system specialist that has IT person who bridges business sense and the gap between strong infrastructure business & technology competence
  • 18. Key Concerns of an Architect  Whole System Design and Integrity  Alignment with the business  Strategy  Environment  Customers  System Evolution  Architectures are long-lived  A blueprint for implementing strategy  Ability to evolve
  • 20. Data Data is a raw material  Data is the lowest level of abstraction to derive information and knowledge.  Raw Data (i.e. unprocessed Data) is a collection of numbers, characters, images or other outputs from devices that collect information to convert physical quantities into symbols.
  • 21. Information Information is data organized for a purpose  Derived from the Latin verb informare as in "to give form to the mind", "to discipline", "instruct", "teach"  Information is an ordered sequence of symbols that record or transmit a message  Information is the summarization of Data
  • 22. Knowledge Knowledge is a product of Information  Knowledge is created from information that has been analyzed and assigned meaning  Knowledge is a set of beliefs created from information  Knowledge is the interpretation of information and the subsequent actions derived from that interpretation
  • 23. The Value of the Information Architect Going Beyond Just Design
  • 24. The Definition The dictionary definition of value: “the worth of something in terms of the amount of other things for which it can be exchanged or in terms of some medium of exchange” The dictionary definition of information: “knowledge communicated or received concerning a particular fact or circumstance” http://dictionary.reference.com/browse/value http://dictionary.reference.com/browse/information
  • 25. Important to Understand Information is at the core of all decisions and businesses:  Empowers facts not guesses or assumptions  Market research, logistics and advertising  Inventory quantity, location and turn time to restocking  Processes, procedures and intellectual property Remove information from a company what is left?
  • 26. The Benefits of Information Strategy  Thinking outside of the box for efficiency, growth and creativity  Enablement of embracing that change does and will happen  Leveraging existing assets into new paradigms  Maximize reuse of information and pre-existing investments Who are some of the most successful companies in your domain or in the world? Why?
  • 27. Value of Information Multipliers:  Time since first available  Quality and accuracy  Respect and/or proven expertise in the domain
  • 28. The Skills and Role Getting the job done the right way
  • 29. The Challenge and the opportunity! As an IA you are in the middle creating bridges out to:  Management (C suite, directors, mid-level)  Operations, Sales – B2B, B2C  Web Designers and Developers  Software Engineers  Database Administrators  ?????
  • 30. Operations, Sales, B2B, B2C and more... “the other customers”  Ensure the information you provide is tailored to the audience  Ensure your deliverables are in a form they can use quickly  Keep your eyes open for reuse by others  Beware of and put an end to hoarders and ad hoc silos  Be on the watch for misuse, mis-storage and lack of security  Every customer is different – needs and expectations If you are looking you can find a use for everything and anything...
  • 32. The Roles and Skills Required The many hats we wear...  UI/UX  Data Warehousing and Business Intelligence  Data Security and Privacy  Metadata, Taxonomy and Knowledge Management Yeah we probably wear that “other” hat too...
  • 33. Big Data to Big Information Where we are, where we are going and how we might get there
  • 34. Big Data Where it may come from  Visitor/User/Customer Information  Transactions  Log files  Raw data (of all types and forms) – structured and unstructured Where else does YOUR data come from?
  • 35. Bridging the Gap How do we go from (big) data to (big) information  Context + Content + User  Understand the problem before we try to create the solution  Get stakeholder and executive buy in  Roll out in a way that makes sense for your organization  Keeping in mind: size, architectural maturity, previous projects Are you maximizing the usefulness of your data?
  • 36. Big Information The tools we may utilize to get the job done  Master Data Management aka MDM  RDBMS to NOSQL  Date Warehouses with Data Marts  App silos to data hubs with app spokes What do you think is coming next?
  • 37. How to stay ahead of the curve and continue to grow your career!  Certification and Training  IFC  IAC (Information Architecture and more)  CITA-P  IASA Mentorship Program  Contribute to your local and global community... Only you can decide where you will go next!

Editor's Notes

  • #3: Before we get started talking about the what, why, who and how of architecture we’d like to clarify some ongoing themes of our architecture practice. First architecture is about technology value at your organization. We are required to save and make money for you in much the same way as any other business unit including sales and marketing. We are not here to make the best developed technology, nor the most stable, nor necessarily deliver every business requirement. We are here to make sure everything (and yes we mean everything!) that gets built for you, by customers or by our providers meets or exceeds expected return on investment. Architecture is a profession not just a job. We are dedicated to adopting best practices from industry of course but our commitment is to making sure that you are working with trained, certified professionals and that those professionals are providing the best service to your company possible. Just like any great initiative we believe this is all about people not just process. Finally, despite our many successes over the past few years as a team, we are also aware of a great number of opportunities to improve architecture practice and support within the company. We are committed to ensuring that every area where architecture touches your role that you have the most support possible.  
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