The Next Generation of Meetings
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The document outlines recommendations from a meeting on improving meetings and member engagement. It identifies 5 strategies: 1) Diversifying revenue sources beyond conventions; 2) Rewarding new ideas and diversity; 3) Understanding member and industry needs and values; 4) Maximizing digital opportunities; and 5) Prioritizing member learning over logistics. Each strategy includes action items and accountability partners. The presentation encourages refining the ideas, implementing them, evaluating results, and repeating the process to elevate program quality and the organization's reputation and finances.
The Next Generation of Meetings
- 1. The Next Generation of Meetings ESSAE & NYSHTA Meetings Institute Tuesday, March 19, 2013
- 4. ↠ Background ↠ Recommendations ↠ Strategic planning ↠ Next steps ↠ Wrap-up
- 5. • Professional development landscape • Industry best practices • Member expectations • Accessibility of education/learning • Competition for time and resources • Market share • Information overload
- 6. • Business “as usual” is not an option • Current goals/objectives • Environmental scan • Benchmarking data • Implications for the future • Align organization practice with changing member needs • Actionable education strategy
- 12. Diversify Revenue • Percentage of annual revenue attributable to conventions, exhibits and meetings • Type and number of meetings • Exhibitions and sponsorships • Credentialing programs • Major meeting/annual income ratio
- 13. Strategy 1: Action item Resource(s) Completion date 1. 2. 3. Accountability partner/team:
- 15. Reward Difference • Unique identity, culture and experience • Greater variation, creativity and innovation • Diversity of thought • Function leaders/staff • Speaker bureau and CVB services • Methods used to identify prospective speakers • Decisions about professional speakers/venues
- 16. Strategy 2: Action item Resource(s) Completion date 1. 2. 3. Accountability partner/team:
- 18. Value Context • Your members, organization and industry • Position titles/salaries • Total number of concurrent sessions • Percentage of members attending major meeting • Industry speaker compensation packages • Form and content of formal evaluations
- 19. Strategy 3: Action item Resource(s) Completion date 1. 2. 3. Accountability partner/team:
- 21. Maximize Opportunities • Relevant, competitive • Blended learning and sustainable • Digital meetings • Change and • Outsourcing meeting experimentation planning activities • Industry standards, • Optimizing speakers practices and • Collecting evaluations networks • Live video streaming • Internship programs
- 22. Strategy 4: Action item Resource(s) Completion date 1. 2. 3. Accountability partner/team:
- 24. Prioritize Learning • Logistics vs. learning/networking • Utilize professional/ industry speakers • Schedule intentional speaker follow-up • Call for presentations • Speaker preparation • Measure learning • Verify expanded speaker submissions
- 25. Strategy 5: Action item Resource(s) Completion date 1. 2. 3. Accountability partner/team:
- 26. 1. Diversify revenue 2. Reward difference 3. Value context 4. Maximize opportunities 5. Prioritize learning
- 27. Next Steps • Refine ideas – Action items – Resources – Completion dates • Implement ideas • Accountability – Partner/team • Evaluate/repeat
- 28. • Elevate the quality and sophistication of your programs • Build the reputation of your meetings department • Improve your organization’s bottom line
- 29. Leave a business card… I’ll email the slide deck.
- 30. Monday, Aug. 5, 2013 3:15 p.m. – 4:30 p.m. Building Financial Momentum Through Meetings & Membership Collaboration
- 31. Aaron D. Wolowiec MSA, CAE, CMP, CTA (616) 710-1891 [email protected] www.eventgarde.com
Editor's Notes
- #4: Locate a writing utensilFill in the blanks throughout the presentationLeave today with a customized blueprintBe prepared to share with the group
- #8: In December 2012, Event Garde released The Meetings Report in collaboration with the Michigan Society of Association Executives (MSAE). This 16-page research report represents the first-ever Michigan association meetings industry survey and key recommendations examining the characteristics of senior education/professional development staff, characteristics of association meetings, professional speaker hiring practices, industry speaker preparation and compensation, and meeting evaluation practices.
- #9: While respondents primarily represented statewide trade associations (meaning the resultant benchmarking data is largely Michigan-specific), the five key recommendations precipitating from this 65-question survey and follow-on analysis are not only instructive and actionable, but remarkably universal. In fact, when applied to any association’s annual education strategy, these simple but effective tactics can substantively redefine how success is measured.