The perfect storm I

The perfect storm I
Some thoughts about the inevitable
4 november 2016

Accelerating change
No longer business as usual
Human centric & purpose driven
HR needs to transform

The fabric of
business
and society
is changing

society organisations
WHY
HR
WHAT

astorybeyond
comprehension
………..andprobablyoutofyourcomfortzone

icon by SimpleIcon in business
2
A shifting
global
context
1Exponential
technological
developments

“ We stand on the brink of a
technological revolution that will
fundamentally alter the way we live,
work, and relate to one another.

350
300
250
200
150
100
50
0
1771 1801 1831 1861 1891 1921 1951 1981 2011 2041 2071
2nd
1870
electrical energy
mass production
3rd
1971
electronics & IT
http
4th
today
artiﬁcial intelligence
robotics
1st
1784
mechanical production
steam power energy
The next industrial Revolution

350
300
250
200
150
100
50
0
1771 1801 1831 1861 1891 1921 1951 1981 2011 2041 2071
2nd
1870
electrical energy
mass production
4th
today
robotics
1st
1784
steam power energy
3rd
1971
electronics & IT
http

Digitisation
slide inspired by van geest
3rd
1784
electronics & IT
http

Moore's law:
the observation that the
number of transistors in a
dense integrated circuit
doubles approximately every
two years.

7,3 7.3
75 % OF EARTHS POPULATION IS ONLINE
7.3 BILLION
75 % IS ONLINE

REDPROJECT SKYBENDER DELIVERS INTERNET TO THE
WORLD WITH SOLAR-POWERED DRONES

DIGITAL
BEHAVIOR
https://www.1843magazine.com/features/the-scientists-who-make-apps-addictive?utm_source=MIT+TR+Newsletters&utm_campaign=65aa74dc1a-The_Download_October_20_2016&utm_medium=email&utm_term=0_997ed6f472-65aa74dc1a-153808189&goal=0_997ed6f472-65aa74dc1a-153808189&mc_cid=65aa74dc1a&mc_eid=e0f8e30941

PLATFORM COMPANIES
OWNING THE FRONT END

THE BATTLE IS FOR
THE CUSTOMER
INTERFACE
The Interface Is Where the Proﬁt Is

DIGITAL
TRANSFORMATION
Digital transformation represents the next stage of business
development. It will improve how companies work inside and out.

DIGITAL
FIRST
EVERYTHING THAT CAN BE
DIGITISED WILL BE DIGITISED

3rd
1784
electronics & IT
http
350
300
250
200
150
100
50
0
1771 1801 1831 1861 1891 1921 1951 1981 2011 2041 2071
2nd
1870
electrical energy
mass production
1st
1784
steam power energy
4th
today
robotics

“ The Fourth Industrial Revolution is
creating a perfect storm of business
model change in all industries,
resulting in major disruptions to
labour markets.

What can we see
happening today ?

space energy gentech robotics AI
virtual
reality
autonomous
transport
3d
printing
ﬁntech drones
Multiple disruptive technologies
growing exponentially
augmented
reality
IOT

robotics AIvirtual
reality
autonomous
transport
Lets have a look at a few
neurotech

VIRTUAL REALITY

https://www.youtube.com/watch?v=REoI1QC7Uy0
http://www.magicleap.com/#/home

https://thevoid.com/#home

robotics AIvirtual
reality
autonomous
transport
neurotech
growing exponentially today

NEUROTECH (BCI devices)

The brain: new territory for tech

Would you let your boss
monitor your brain to
improve your productivity?
HR ?

ROBOTS
$500.000 (2008) to $10.000 ( 2016 ) 50 X in 7 years
Social
Surgical
Industrial
Drones
Education
ConsumerService
Medical Service
Security

This $3000 robot Aims to “Democratize Robotics”

AI robot learns to cook just by watching
YouTube videos

youJapanese robot Pepper will sell you a
coffee machine…

China Unveils Urban Combat Robots

https://www.youtube.com/watch?v=rVlhMGQgDkY

The state of robotics
technology parallels
mobile phone technology
of the late 90’s
HR ?

AUTONOMOUS CARS

33 CORPORATIONS WORKING ON AUTONOMOUS VEHICLES

This Box Could Make Your Car Autonomous for Just $1,000
Comma.ai’s system will add Autopilot-like abilities to many standard vehicles.

"...eventually be able to drive anywhere across the country to meet you,
charging itself along the way. It will sync with your calendar to know exactly
when to arrive."
Elon Musk: “ You'll Be Able to Summon Your
Tesla From Anywhere in 2018”

Uber’s First Self-Driving Fleet Arrives in
Pittsburgh

Uber Puts Self-Driving Otto Trucks on the Road by 2017

computer performance
IF OR
WHEN ?
time
human performancewe are now here

AI TO BE ACCEPTED INTO JAPAN’S
HIGHEST-RANKED UNIVERSITY

http://www.bbc.com/news/technology-37653588

AI MEMBER OF THE BOARD OF VC FIRM

computer performance
IF OR
WHEN ?
time
we are now here

“ “Our kids will grow up
asking, how did you ever get
along without your assistant”
Dag Kittlaus
One of the founders of
Viv Labs

““The business plans of the
next 10,000 startups are
easy to forecast:
Take X and add AI.
This is a big deal, and now
it’s here.”
Kevin Kelly
the founding executive
editor of Wired magazine

virtual
reality
autonomous
transport
3d
printing
ﬁntech drones
growing exponentially today
augmented
reality
IOT

“ exponential technologies
all explode
onto the scene at once
What happens when ?
Peter Diamandis
engineer, physician and entrepreneur
founder of the X Prize Foundation,
co-founder Singularity University

“ Multiple technologies are all
doubling, morphing and
recombining………….
Who can predict the future when ?
Peter Diamandis
engineer, physician and entrepreneur
founder of the X Prize Foundation,
co-founder Singularity University

You are now here
We are only at the beginning
of the beginning …………..
Kevin Kelly
the founding executive editor
of Wired magazine

virtual
reality
autonomous
transport
3d
printing
ﬁn tech drones
Most of these technologies do not have a
signiﬁcant economic impact yet
augmented
reality
IOT

Most of these technologies do not have a
signiﬁcant economic impact yet

You are now here
Exponential growth

“We won't experience 100 years of
progress in the 21st century
Ray Kurzweil
Director of Engineering at Google,
heading up a team developing
machine intelligence

“It will be more like…………..
Ray Kurzweil
Director of Engineering at Google,
heading up a team developing
machine intelligence

20.000years of progress (at today’s rate).
Ray Kurzweil

““The future is going to be happening
much, much faster than anyone ever
imagined,”
Vivek Wadhwa
American technology
entrepreneur and
academic

“
http://www.theatlantic.com/business/archive/2015/04/where-do-firms-go-when-they-die/390249/
75 percent of todays
S&P 500 firms will be
replaced by new firms by
2027.Prof Richard Foster
Yale University

Organisations are struggling
with the accelerating
pace. Everything
around them
seems to be
changing.
And
for many
it is very very
hard to keep up…….

You are now here
The only constant is change. 
And, the rate of change is
increasing.
critical insight 1

You are now here
EXPONENTIAL
INEVITABLE
IRREVERSIBLE
critical insight 1

“
Every industry and every
organisation will have to transform
itself in the next few years, in
multiple ways………..
……………….or fade awayTim O'Reilly
Founder of O'Reilly Media

You are now here
critical insight 1
ORGANISATION NEED TO
CHANGE AS
FAST AS CHANGE ITSELF

of employees
worldwide
are engaged at work
Source: Gallup’s142-country study http://www.gallup.com/poll/165269/worldwide-employees-engaged-work.aspx
What about the people ?
13%

13%

24% are "actively
disengaged,"
indicating they
are unhappy and
unproductive at
work

THEY ARE
EMOTIONALLY
DISCONNECTED !
and less likely to be productive

THEY SHOW UP WITH THEIR
BODIES………..

of EU employees are
stressed at work
Source: GCC research 160,000 participants across all sectors in EU 2014
75%

90% of people
in agriculture
1890
The average manufacturing
company
less than four employees

Ford motor Company
makes more than ½
million automobiles
per year
1915

In 25 years, almost all the tools
of modern management had
been invented………

WHAT WAS THE
PROBLEM THEY WERE
TRYING TO SOLVE?

HOW DO YOU TURN HUMAN BEINGS
INTO SEMI PROGRAMMABLE ROBOTS ?

DO THE SAME THING O
VER
AND
O
VER OV
ER
TO TEND TO THE MACHINE………………
A OVERND

to maximize
specialization
standardization
hierarchy
control

148
For 100 years we’ve been running
our organizations like machines,
treating employees as ………
h"p://www.gallup.com/poll/165269/worldwide-‐employees-‐engaged-‐work.aspx

Traditional management
is becoming,………….

of companies believe
their organizational
design is not working
92%
dupress.com/articles/organizational-models-network-of-teams/?id=us:2el:3dc:dup3027:awa:cons:hct16

Deeper  
part
spiritueel
intuïtief
mannelijk
slide inspired by laloux

Deeper  
part
spiritueel
Vrouwelijk
rationeel
emotioneel
slide inspired by laloux

$
ORGANISATIONS ARE
OPTIMISED FOR GROWTH
and not for people ………

Wat is er voor nodig om ons volledige
potentieel te kunnen inzetten?

Accelerating change
No longer business as usual
Human centric & purpose driven
HR needs to pull the transformation

RETHINK
MANAGEMENT
It’s time to radically rethink how we
we lead, plan, organise, hire and motivate
the most valuable of an organisation
the people
SERVE

A COMPANY THAT'S FIT
FOR THE FUTURE HAS TO
BE A COMPANY THAT’S FIT
FOR HUMAN BEINGS.
THE INNOVATION DRUM BEATS
LOUDER EVERY DAY

critical Insight
PEOPLE— NOT JUST MACHINES —
WILL POWER INNOVATION

“
The main engine for thriving in
this new era is not some
magical technology
Elfried Klarenbeek
World citizen
This new era will rely on machines, but
it’s people

http://www2.deloitte.com/us/en/pages/about-deloitte/articles/millennial-majority-transforming-culture.html

PU
MORE
ENGAGED
EMPLOYEES
TALENT
MORE LOYAL
CUSTOMERS
BETTER AT
INNOVATION
BETTER AT
TRANSFORMATIONAL
CHANGE

Purpose-driven companies
make more money

172
PEOPLE VALUE
=
BUSINESS VALUE
We believe

HUMAN
CENTRIC
PURPOSE
DRIVEN
PURP+

PROFIT
DRIVEN
PEOPLE
PLANET
PROFIT
ENGAGED
PEOPLE THAT
OUTPERFORM
INNOVATION
BY LESS
ORGANISATION
UNLOCKING FULL
HUMAN POTENTIAL
P
PURPOSE
DRIVEN
PRODUCT
CENTRIC
HUMAN
CENTRIC
CUSTOMER
CENTRIC

175
businesses need to update their operating system
building superior organizational structures that,
create happier & more productive people

176
Freeing people to be their best
Unleashing all the unused,
amazing capacity that is
currently being wasted

PROFIT
DRIVEN
PEOPLE
PLANET
PROFIT
P
PURPOSE
DRIVEN
PRODUCT
CENTRIC
HUMAN
CENTRIC
CUSTOMER
CENTRIC

PROFIT
DRIVEN
PRODUCT
CENTRIC
PEOPLE
PLANET
PROFIT
P
PURPOSE
DRIVEN
HUMAN
CENTRIC
traditional
hierarchical
control

CUSTOMER
CENTRIC

standardised
routine work
unique
creative work
JOBS ROLES

agile
PROFIT
DRIVEN
PEOPLE
PLANET
PROFIT
P
PURPOSE
DRIVEN
traditional
hierarchical
holacracy
HUMAN
CENTRIC
PRODUCT
CENTRIC
CUSTOMER
CENTRIC
teal

PROFIT
DRIVEN
PROCESS DRIVEN
PEOPLE
PLANET
PROFIT
UNLOCKING FULL
HUMAN POTENTIAL
P
PURPOSE
DRIVEN
HUMAN
CENTRIC

Today’s challenges require
a new role for HR

“It is time for HR to transform itself from
a transaction-execution function into a
valued consultant that brings
innovative solutions to business
leaders at all levels.
Josh Bersin
principal and founder
Bersin by Deloitte

BE
an agent of change
embrace the opportunities
become forward thinking and bold

Wicked2
Therearenosimple
answersanymore

Cycle as
quick as
possible
THINK
MAKE
CHECK
Working in
iterations
3
Smallsteps

Thankyou
elfried@gmail.com

@elfried

The perfect storm I

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