The Power of Community
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The document discusses the need for Garuda to adapt to the evolving economic landscape by taking quicker, cheaper, and smarter corporate actions. It highlights the importance of engaging well-informed customers through innovative methods, including focus groups and community events, to co-create value. The rise of the 'C generation' and the role of social media in the creative economy are emphasized as essential components in connecting with consumers.
The Power of Community
- 1. The Power of Community Jakarta, 14 February 2013 Garudaās PPM marketing conference 14 Feb 2013 Page 1
- 2. No More Business as Usual... Productivity and The IT Revolution The Global Efficiency (1970) (1990) Economic The Global Scientific The Security turbulence Economic The Global Issues (2000) Management (1895) (2008) Recession Economy (1985) (2012) Garuda harus melakukan tindakan korporasi yang lebih cepat, lebih murah, lebih baik, dan lebih cerdas/smart sesuai kondisi saat ini dan kedepan ā¦ Garudaās PPM marketing conference 14 Feb 2013 Page 2
- 3. History suggests that the world undergoes INFORMATION ERA different stages of Intangible Assets the economy CREATIVE ECONOMY INDUSTRIAL ERA FINANCIAL & PHYSICAL ASSETS INDUSTRIAL ECONOMY AGRICULTURE ERA PHYSICAL ASSETS AGRICULTURAL ECONOMY Garudaās PPM marketing conference 14 Feb 2013 Page 3
- 4. INFORMATION ERA Intangible Assets Now, We Face the C Generation CREATIVE ECONOMY ā¢ Connected ā¢ Communicating ā¢ Content Centric ā¢ Computerized ā¢ Community oriented ā¢ Always Clicking Garudaās PPM marketing conference 14 Feb 2013 Page 4
- 5. Internet, media as well as social media are a necessity in the creative economy. People become well connected Garudaās PPM marketing conference 14 Feb 2013 Page 5
- 6. In the inter-connected world, customer is becoming well-informed. Why donāt use the fact to engage them in the product design ā¢ Focus group ā¢ Biking discussions ā¢ Aircraft delivery ā¢ Appreciation nights ā¢ Casual dinner ā¢ Survey & ā¢ Futsal casual match Questionnaires ā¢ Be present at social ā¢ Feedback forms events ā¢ Familiarization flights ā¢ Etc. FORMAL INFORMAL EVENT EVENT Biking is increasingly becoming popular events where GA could informally obtain honest suggestions and feedbacks Garudaās PPM marketing conference 14 Feb 2013 Page 6
- 7. GAās bike events are gaining popularity. The number of participants is growing and they come from a variety of backgrounds SOCIALITES CORPORATE GOVERNMENT EXECUTIVES BUSINESSMEN OFFICERS & WOMEN Garudaās PPM marketing conference 14 Feb 2013 Page 7
- 8. Garuda Group Cycling Community is the soul of the events In the near future: South Korea, Amsterdam Garudaās PPM marketing conference 14 Feb 2013 Page 8
- 9. Company Customer Operant Operant Resources Resources Co ā Creation Co ā Creation Value Value Garudaās PPM marketing conference 14 Feb 2013 Page 9
- 10. Thank You Garudaās PPM marketing conference 14 Feb 2013 Page 10