The Power of Facebook Ads - Target Specific Demographics | Facebook Marketing Intro
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The document presents a webinar by Jeff Vandrimelen on the power of Facebook ads, covering topics such as types of ads, targeting demographics, creating ads, and reporting. It includes guidelines on Facebook advertising policies, audience targeting strategies, and tips for setting budgets and schedules. Additionally, it offers resources for further learning and encourages interaction through a chat feature with a chance to win an Amazon gift card.
The Power of Facebook Ads - Target Specific Demographics | Facebook Marketing Intro
- 1. PRESENTED BY: JEFF VANDRIMMELEN HTTP://CEDARWATERS.COM [email protected] The Power of Facebook Ads
- 2. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Who are you & why are you here? ● Add a note to chat in the sidebar about your background with Facebook and Marketing and what you are hoping to get out of our time together today
- 3. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Amazon Gift Card Giveaway I will pick one person today from those that contribute in the chat and send them $5 to use on Amazon. :)
- 4. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Who am I?
- 5. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Class Overview ● Types of Ads ● Targeting Demographics, Interests & Behaviors ● Creating the Ads ● Reporting
- 6. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Facebook Advertising Policies https://www.facebook.com/policies/ads/#overview
- 7. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 You Need a Business Page
- 8. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Types of Ads
- 9. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Pixel Conversion
- 10. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 3 Steps to Any Ad
- 11. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Audiences
- 12. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Target Demographics ● Education (Level, Fields of Study, Schools, Years in School) ● Ethnic Affinity (African American, Asian American, Hispanic, etc.) ● Financial (Income and Net Worth) ● Generation (Baby Boomers, Generation X, Millennials) ● Home (Ownership, Type, Household Composition)
- 13. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Target Demographics Cont. ● Life Events (Anniversary, Away from…, Friends of, New Job, New Relationship, Engaged, Newlywed, Recently Moved) ● Parents (New Parents, Young Kids, Teenagers, Adult Children, Moms, Fit Moms, Green Moms… etc.) ● Politics (US) - (Likely to Engage, Self Reported) ● Relationship - (Interested in, Married, Single, etc.) ● Work - (Employers, Industry, Job Titles, Office Types)
- 14. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Target Interests ● Business & Industry ● Entertainment ● Family & Relationships ● Fitness & Wellness ● Food & Drink ● Hobbies & Activities ● Shopping & Fashion ● Sports & Outdoors ● Technology
- 15. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Target Behaviors ● Automotive ● B2B ● Charitable Donations ● Digital Activities ● Expats ● Financial ● Job Role ● Media ● Mobile Device User ● Purchase Behavior ● Residential Profiles ● Seasonal & Events ● Travel
- 16. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Target Connections
- 17. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Set your Budget
- 18. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Set your Schedule
- 19. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Type of Ad (Point to Website)
- 20. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Ad Content
- 21. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 20% Text Policy https://www.facebook.com/policies/ads/#text_in_images
- 22. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Reporting
- 23. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Reporting Continued
- 24. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Website Remarking https://www.facebook.com/business/learn/facebook-ads-website- custom-audiences
- 25. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Questions
- 26. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Getting Help From Here
- 27. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Free Webinars- Meetups http://www.meetup.com/DFW- Online-Marketing-Meetup- Webinars/ http://www.meetup.com/ DFW-Online-WordPress- Users-Group/
- 28. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Next Webinar: Conversions ● http://www.meetup.com/DFW-Online-Marketing- Meetup-Webinars/events/228068124/
- 29. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 What Do you Want to Learn? http://www.meetup.com/DFW-Online-Marketing-Meetup-Webinars/ messages/boards/thread/49563983
- 30. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Leave us a Review
- 31. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Amazon Gift Card Giveaway I will pick one person today from those that contribute in the chat and send them $5 to use on Amazon. :)
- 32. CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016 Questions & Additional Support Contact me for a Brainstorm Lunch! Jeff VanDrimmelen [email protected]