Sales: The Power of Prioritization

Sales: The Power of Prioritization

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  The Power of Prioritization Basedon research from a sales optimization study by Velocify
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  The key isnot to prioritize what’ s on your schedule, but to schedule your priorities. “ Stephen Covey American educator, author, businessman, and keynote speaker
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  The Premise
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  Salespeople using aprioritized list of leads and activities are able to: 1. Work more leads 2. Boost engagement 3. Add more revenue
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  The Results You shouldknow that this was a large study of 400+ companies and a million leads. The numbers are solid.
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  Salespeople who useprioritization to determine their daily sales activities are able to manage more leads. 1
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  The leads theydo manage also get more attention—as seen by the number of actions and contact attempts and total talk time per lead. 2
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  Salespeople using prioritizationtook 22% more actions per lead. 3
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  The number ofcontact attempts per lead was 33% higher for salespeople who used automated prioritization. 4
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  Salespeople using prioritizationwere able to take 37% more actions, make 49% more contact attempts, and increase their talk time by 88%. 5
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  Salespeople working off ofa prioritized list were 19% more likely to call new leads in less than five minutes and 26% more likely to call new leads in less than one hour. 6
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  Faster speed-to-call timesresult in far higher contact and conversion rates for users of prioritization. 7
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  On average, salespeoplewho use prioritization had 15% higher contact and conversion rates than those who didn’t use prioritization. 8
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  The average conversionrate was 97% higher. 9
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  Companies whose salespeopleused prioritized lists more than 70% of the time had conversion rates that were 29% greater than average. 10
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  Companies whose salespeopleused prioritized lists almost exclusively enjoyed conversion rates that were 49% greater than average. 10
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  Read the blogpost by James Obermayer. Get your own copy of the study. Want more data?
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  Many thanks to... JamesW. Obermayer @SalesldMgmtAssn Dan McDade @PointClearPD Jorge Jeffery @Velocify
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  Presentation created by PipelinerCRM +1-888-843-6699 Email Us @PipelinerCRM LinkedIn Facebook Visit our Website