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The Power of Social Media for School Leaders
This document discusses how school leaders can use social media to communicate with staff, the community, and develop professionally. It begins with establishing goals for the session and explaining the rationale for being a "connected leader". The document then outlines specific social media tools for each audience, including Twitter, podcasting, blogging, and web/photo sharing. It provides examples of how each tool can be used and exercises for participants to learn tools like Polleverywhere, TodaysMeet, and Diigo. Resources are provided for participants to continue developing their skills after the session.
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The Power of Social Media for School Leaders
- 1. THE POWER OF SOCIAL MEDIA FOR SCHOOL LEADERS IntegratED-Portland * February 18, 2013 Bill Carozza • Principal – Harold Martin School, Hopkinton, NH • [email protected] Twitter: @wcarozza • Blog: billcarozza.com • Hashtag: #ipdx13
- 2. BIG PICTURE GOALS FOR TODAY • Leave with a vision on how you can use social media to: • Communicate with your Community • Communicate with your Staff • Develop Professionally with a PLN
- 3. SPECIFIC goals for today: • Establish why the use of social media (SM) and being a Connected Leader is a positive thing for school leaders. Encourage and inspire! • Be introduced to many Social Media possibilities. • Pick at least 2 in the three categories to learn in depth. (Comm. with staff, Comm. with community, Develop professionally) • Time schedule for today.
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- 7. Quick Tweet • Pres. at IntegratED Conf in Portland, OR-Social Media for Admins. Pls tweet back how Twitter has been powerful 4u. #cpchat #edadmin #ipdx13
- 8. THE TOOLS: • Communicatingwith Staff ◦ Polleverywhere ◦ TodaysMeet ◦ Screencasting (Screenr) ◦ Blogging (Blogger) ◦ Web Sharing (Slidesharing and Padlet) ◦ Google Docs ◦ Wikis (Wikispaces) • Communicating with Community ◦ Twitter ◦ Podcasting (Audioboo, Garageband/Podomatic) ◦ Screencasting (Screenr) ◦ Blogging (Blogger) ◦ Photo Sharing (Flickr/Picasa) ◦ Web Sharing (Slidesharing and Padlet) ◦ Video Sharing (School Tube) • Your Professional Development ◦ Twitter ◦ RSS (Google Reader on Tablet or PC/Mac) ◦ Social Bookmarking (Diigo) ◦ Web Sharing (Slidesharing and Padlet)
- 9. ESTABLISHING THE RATIONALEFOR BEING A CONNECTED LEADER
- 10. Vic and JeanCarozza It’s all about relationships
- 11. Technology Credo • Technology initiatives have to improve upon the instructional, curricular, or assessment practices we already value.
- 13. Again…Will Richardson • The most sweeping change in our relationship with the Internet may not be as much with the ability to publish as it is the ability to share and connect and create with many, many others of like minds and interests.
- 14. You think theworld has changed? 1989 Radio Shack Cell Phone Commercial
- 15. We have alwayshad technology: From a Principal’s publication in 1815: “Students today depend on paper too much. They don’t know how to write on a slate without getting chalk dust all over themselves. What will they do when they run out of paper?” From the National Teachers Association in 1905: “Students today depend too much on ink. They don’t know how to use a pen knife to sharpen a pencil. Pen and ink will never replace the pencil.”
- 16. From Rural AmericanTeacher 1928: “Students today depend upon store bought ink. They don’t know how to make their own. When they run out of ink they will be unable to write until their next trip to the settlement. This is a sad commentary on modern education.” From PTA Gazette 1941: “Students today depend on those expensive fountain pens. We parents must not allow them to wallow in such luxury and to the detriment of their learning.”
- 17. From Federal Teachers1950: “Ballpoint pens will be the ruin of education in our country. Students use these devices then throw them away. The values of thrift and frugality are being discarded. Businesses and banks will never allow such expensive luxuries.”
- 18. What is Web2.0?
- 19. Web 1.0 • Static web pages • Using search engines • Surfing the web
- 20. Web 2.0 • Web applications (as opposed to client or desktop based apps.) • User interaction • Facebook, Blogs, Twitter, Wikis • Users focus on ideas, creativity, collaboration • Technical know how-not as important • No need to know computer programming, e.g. HTML
- 21. In the Pre-Web2.0 Age
- 24. Communicating With Staff
- 25. THE TOOLS Communicating withStaff •Polleverywhere •TodaysMeet •Screencasting (Screenr) •Blogging (Blogger) •Web Sharing (Slideshare and Padlet) •Google Docs •Wikis (Wikispaces)
- 26. Screencasts Using Screenr (Use Firefox)
- 27. POWER of screencasts • Can be used as brief training videos for parents or PD for teachers. • Combines your computer screen with voice. • Client software and web software • Easy web example: Screenr
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- 29. Why Blog? • Writing requires reflection and greater understanding. • Blogging begins the cycle of collaboration. • Blogging encourages teachers and students to do the same. • A blog helps to build your school’s “brand”.
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- 33. Getting your bloggoing in one day: BLOGGER
- 34. Exercise: Communicating With Staff •Polleverywhere •TodaysMeet •Screencasting (Screenr) •Blogging (Blogger) •Links at billcarozza.com (workshop resources tab)
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- 39. Exercise: Communicating With Staff •Web Sharing (Slideshare and Padlet) •Google Docs •Wikis (Wikispaces) •Links at billcarozza.com (workshop resources tab)
- 40. Communicating With TheCommunity
- 41. THE TOOLS Communicating withCommunity • Twitter • Podcasting (Audioboo, Garageband/ Podomatic) • Screencasting (Screenr) • Blogging (Blogger) • Photo Sharing (Flickr/Picasa) • Web Sharing (Slideshare and Padlet) • Video Sharing (School Tube)
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- 43. I thought thiswas Twitter...
- 44. A case forTwitter • Twitter is your window to perhaps the highest quality content on the web. • It’s a free Web 2.0 microblogging service, 140 character max., and inspires you to read and learn. • It’s all about connections • Register at http://twitter.com
- 45. The Language ofTwitter @: Reply sent to a specific person RT: Retweeting helps to spread great tweets to others DM: Direct Message is like email-private to one person #: Hashtag parses Tweets to a single topic
- 46. Why Use Twitter? For Your Rapidly disseminate info School Create your Own PLN (Professional Prof. Growth Learning Network)
- 47. Disseminating Info FromYour School
- 48. DEVELOPING YOUR PLN(Personal Learning Network) Learn from other administrators Links to blogs, articles Find collaborative solutions Backchanneling at conferences
- 49. HOW TO ACCESSTWITTER? Multi-Column -Tweetdeck, Hootsuite Single Column -Twitter for Mac, Echofon Smartphone
- 50. It’s all aboutHashtags #cpchat #edadmin #edchat #elemchat #cmtc12 #ascd #ascd13
- 51. ...and Twitter chatstoo #SatChat Sat. 7:30 AM #21stedchat Sun. 8 AM #edchat Tues. Noon and 7 PM
- 52. Twitter Conversations PERMISSION FORKIDS TO USE SOCIAL MEDIA Simply connecting WHY USE TWITTER?
- 53. Working out ideas Promoting Blog Posts Connecting
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- 55. Getting started with Twitter • Head to twitter.com and set up an account. • Follow those who are here at the conference • Head to a favorite hashtag and start following those who write tweets you like. • You will start getting followers!
- 56. Check back onour Twitter message
- 57. PODCASTING 57
- 58. Podcasting can bewith software as complex as Garageband or Audacity...
- 59. Much simpler onthe iOS Garageband app...or...
- 60. Even simpler withthe iOS and Android app: Audioboo
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- 62. Exercise: Communicating With The Community • Twitter • Podcasting (Audioboo, Garageband/ Podomatic) • Screencasting (Screenr) • Blogging (Blogger) • Photo Sharing (Flickr/Picasa) • Web Sharing (Slideshare and Padlet) • Video Sharing (School Tube) • Links at billcarozza.com (workshop resources tab)
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- 64. THE TOOLS Your ProfessionalDevelopment •Twitter •RSS (Google Reader on Tablet or PC/Mac) •Social Bookmarking (Diigo)
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- 66. RSS through theiPad Reeder
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- 68. The problem • You have many web sites that you have love and have bookmarked. How do you organize them so that you can find them again? • And...how do you find good vetted educational web sites instead of searching through thousands on Google?
- 69. Solution-Social Bookmarking with Diigo * Organizes all of your web sites * Can set up vetted web sites groups for students * Can search for vetted web sites – more reliable than Google
- 70. Exercise: Your PD •Twitter •RSS(Google Reader on Tablet or PC/Mac) •Social Bookmarking (Diigo) • Links at billcarozza.com (workshop resources tab)
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- 72. Resources I am your life long consultant free of charge. All resources can be found at billcarozza.com, click tab: “Workshop Resources” Email: [email protected] Twitter: @wcarozza