This magazine focuses on rap and R&B artists. The front cover features a model and prominent names in rap/R&B like Drake, Amber Rose, Chris Brown, and Lil Wayne to attract readers. The bold text and colors of black, white, and yellow are meant to make the magazine's content and names stand out to viewers. The magazine title "Vibe" is iconic in hip hop/R&B circles due to its mention in songs, helping it gain recognition.