The ROI of Social Media
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The document discusses the return on investment (ROI) of social media, specifically focusing on platforms like LinkedIn and Pinterest. It outlines the formula for calculating ROI and emphasizes the importance of setting goals and values within a sales funnel. Additionally, it highlights the significance of connecting with alumni and donors to increase engagement and funding opportunities.
The ROI of Social Media
- 1. ROI of Social Media Scott D. Meyer #SMROI 9clouds.com/eduweb
- 2. #mertzmeyer
- 3. Photo: Protopito goes to Beijing
- 4. What is ROI? (Gain from investment - Cost of investment) / Cost of investment ($5000 - $3500) / $3500 = 43% 9clouds.com/eduweb
- 5. Sales Funnel Prospect Web visit, SM Lead Info request Sale Application 9clouds.com/eduweb
- 6. Sales Funnel Values 10,000 1% 100 1% 1 1% $10,000 9clouds.com/eduweb
- 8. Set Goals and Values 9clouds.com/eduweb
- 9. Set Goals and Values 9clouds.com/eduweb
- 14. ROI of Linkedin and Pinterest Male (63%) Female (83%) 2003 2010 161 million >LinkedIn 35–54 35–44 Alumni Parents Text Visual Individual University Targeted usage More = More $109K 59% have bought 9clouds.com/eduweb
- 16. Connecting with alumni & fundraising 9clouds.com/eduweb
- 17. $ 109k MINDSET FILTER DATA 9clouds.com/eduweb
- 18. Be Found 1 2 3 4 5 9clouds.com/eduweb
- 23. Contact Donors & Alumni 9clouds.com/eduweb
- 24. Connect w/ Donors & Alumni
- 25. Connect w/ Donors & Alumni 9clouds.com/eduweb
- 26. Connect w/ Donors & Alumni 9clouds.com/eduweb
- 27. Connect w/ Donors & Alumni 9clouds.com/eduweb
- 34. Copyright QuickTime™ and a decompressor are needed to see this picture. 9clouds.com/eduweb
- 35. Toolbox Toolbelt Google Analytics Lead generation Hootsuite HubSpot Mailchimp Whatcounts Pinerly Inigral Digital Sandbox Custom Sandbox 9clouds.com/eduweb
- 38. @MrScottMeyer Thank You Linkedin.com/in/scottdavidmeyer facebook.com/9clouds 9clouds.com/eduweb