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The Secrets of How LinkedIn Finds the Best Talent
The document discusses effective talent acquisition strategies presented by Elizabeth Catherwood from LinkedIn, highlighting the importance of sourcing channels like employer branding, employee referrals, and social media. Key insights include the evolution of recruiting tools, the significance of a strong employer brand, and expert tips on utilizing LinkedIn's features for recruitment. The session also emphasizes adopting innovative approaches to attract and engage top-tier candidates in a competitive job market.
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The Secrets of How LinkedIn Finds the Best Talent
- 1. The Secrets ofHow LinkedIn Finds the Best Talent Sourcing hacks and expert tips revealed
- 2. Before we getstarted • Everyone is muted so no one can hear you • Submit questions; Q&A session to follow • Please share feedback in survey after session • We’ll share a recording of the webinar via email
- 3. ELIZABETH CATHERWOOD Senior TalentAcquisition Expert LinkedIn Global Sales Organization Meet your speaker BACKGROUND 25+ years of varied recruiting experience working in corporate, consulting and agency environments as a strategic full-life cycle acquisition and sourcing expert AREAS OF EXPERTISE • Sourcing and referral programs • Data-driven recruiting • Social selling • Boolean logic CAREER EXPERIENCE
- 4. Today’s topics A GE N D A 1. The evolving landscape of talent acquisition 2. Top channels for sourcing 3. High-impact tools that land candidates 4. Identify prospects with Boolean precision
- 5. E L IZ A B E T H C A T H E R W O O D Senior Talent Acquisition Expert, LinkedIn While the talent pool is abundant, the competition to attract top-tier talent never ends! To win, you must know how and where to find your next hire! “ ”
- 6. The evolving landscape oftalent acquisition 1
- 7. R E CR U I T E R T O O L S & S K I L L S H A V E E V O L V E D Tools of the day Skills needed • Local newspapers • National newspapers • Specialty print outlets 1980 • Face-to-face meetings • Phone screening • Monster • Career Builder • Email recruitment pitches • Mining in databases 1990 • Digital candidate resume sites • Professional social network (LinkedIn) • Specialized search queries • Social media literacy 2000 • Social recruiting • Video • Talent Intelligence / data-driven recruiting • Personalized / targeted outreach • Video interviewing 2010
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- 9. 26% 31% 27% 45% 40% 25% 33% 23% 38% 46% Employer branding Employee referral programs Staffing agencies & search firms Internetjob boards Social professional networks SMB Enterprise organizations Today’s top sourcing tactics and channels for quality hires Source: LinkedIn 2016 global trends report
- 10. Attract more candidateswith a strong employer brand Employer branding Employee referral programs Staffing agencies & search firms Internet job boards Social professional networks
- 11. Source: https://devskiller.com/employer-branding-stats-recruiters/ A strong employerbrand leads to 50%reduction in cost per hire and 28% reduction in turnover
- 12. Career page onyour company website • Share what makes your company unique: people, work, culture, community engagement, etc. LinkedIn Career Pages • Communicate company culture through videos, photos, and employee-generated content. Deliver personalized job recommendations. Job advertising • Be compelling and sell what makes your company (not just the job) unique Multichannel storytelling • Find opportunities to share compelling content about your company across channels Own your real estate E X P E R T T I P S : E M P L O Y E R B R A N D I N G KEY BRANDING CHANNELS FOR RECRUITERS Career website Social Video Email Podcasts Paid advertising
- 13. Under Armour careerpage Highlights the people who make their culture unique using bold photos and copy (“home of the best”)
- 14. Disney career page Connectscompany culture to Disney’s cultural icons by matching movie franchise themes with reasons to join the Disney team
- 15. LinkedIn Career Pages •“Followers” are 2x more likely to apply to an open job • Engaged talent is 4x more likely to respond to InMail, LinkedIn’s messaging tool
- 16. Multichannel storytelling (podcasts) •Find opportunities to share compelling content about your company across channels/mediums • For instance, Netflix launched a podcast of employee interviews, discussing company culture, productivity, and more
- 17. Multichannel storytelling (videos) Getcreative – perhaps place a GoPro camera on an employee to film a day-in- the-life video about working in your offices
- 18. Connections matter Social professional networks Internetjob boards Staffing agencies & search firms Employer branding Employee referral programs
- 19. Referrals are 5xmore effective than all sources of hiring Source: https://uptowork.com/blog/hr-statistics#most-popular
- 20. 46% 33% 22% Employee referrals deliver high valueReferrals Job boards Career sites Retention rates after one year (based on sourcing channel)
- 21. Tap your networks EX P E R T T I P S : E M P L O Y E E R E F E R R A L Incentivize people with referral programs • Day off with pay • Points for prizes • Gifts / gift cards • Eligibility to participate in a quarterly drawing • Recognition in a company newsletter or staff meeting • Gift a percentage based on the referral's salary • Flat dollar amount TOP SOURCES FOR REFERRALS Employees Social professional networks Family / friends Investors Board of directors
- 22. Talent on demand Staffingagencies & search firms Social professional networks Employee referral programs Employer branding Internet job boards
- 23. Choose the rightagency for you E X P E R T T I P S : S T A F F I N G A G E N C I E S & S E A R C H F I R M S Large-scale firms • Deliver: scalability, speed, global reach, multiple verticals • Lack: cost-effectiveness, personal service, specialization Mid-size firms • Deliver: niche profiling, flexibility, speed, quality, credibility, prescreening • Lack: low costs – both flat fees and conversion to hires can be expensive Boutiques • Deliver: personalized attention, deeper relationships, field specialization, lower price • Lack: speed, large talent pool TOP AGENCIES & FIRMS LARGE-SCALE FIRMS MID-SIZE FIRMS BOUTIQUES
- 24. Vet before youleap E X P E R T T I P S : S T A F F I N G A G E N C I E S & S E A R C H F I R M S Key questions to ask • Do they have a “conversion policy”? Rollover fees? Fee expiration? • Do they specialize in your niche? • Can they share references so you can validate qualifications? • Do they have candidates in your area? • How quickly can you expect to see resumes? TOP AGENCIES & FIRMS LARGE-SCALE FIRMS MID-SIZE FIRMS BOUTIQUES
- 25. Cast your (inter)netwide Internet job boards Social professional networks Staffing agencies & search firms Employee referral programs Employer branding
- 26. Sell the opportunity EX P E R T T I P S : I N T E R N E T J O B B O A R D S KEY CHANNELS LinkedIn Job Posts (short-term hiring – one - offs) LinkedIn Job Slots (longer-term recruiting – year-round hiring) GitHub (technical/developers) Dribbble (designers) Craft engaging job posts • Write captivating job titles • Introduce the company story • Describe position clearly and concisely • Highlight location perks to attract wider audience • Optimize bullets, 4–5 bullets if possible • Be human and avoid buzzwords • Simplify application process where possible • Promote the perks and what makes working there great
- 27. Write an attention-gettingheadline Make applying easy Establish corporate culture up top Keep the requirements short and try prioritizing 4–5 bullet points Get better hires by attracting better candidates Appeal to aspirational talent
- 28. Meet and greet Socialprofessional networks Employee referral programs Internet job boards Staffing agencies & search firms Employer branding
- 29. of job seekerssay they are likely to use social media in their job search Source: https://uptowork.com/blog/hr-statistics#most- popular
- 30. Top social networks for recruiting Source: Jobvite2014 Job Seeker Nation: Mobility in the Workforce Study Twitter Facebook LinkedIn 52% 66% 94%
- 31. Dig into social– Twitter E X P E R T T I P S : S O C I A L P R O F E S S I O N A L N E T W O R K S Join the conversation What Twitter lacks in targeting, it makes up for in the scope of its reach • Promote job openings and industry related news in their posts • Partner closely with your internal social media team to align on best practices • Engage the Twitterverse: retweet, reply, and follow other users to build an active network • Join Twitter groups • Use TweetDeck to pull data in real time and track mentions, tweets, and trending industry news across multiple accounts Twitter Facebook LinkedIn 52% 66% 94% KEY CHANNELS
- 32.
- 33. Dig into social– Facebook E X P E R T T I P S : S O C I A L P R O F E S S I O N A L N E T W O R K S Make your presence known • Great place to source candidates, and then follow up on LinkedIn in a more professional setting • Utilize Facebook’s free benefits: Post news, company culture, awards & accolades, spotlight teams & events, and share articles • Build relationships organically over time • Sponsor posts on LinkedIn and use Facebook Ads to increase reach KEY CHANNELS Twitter Facebook LinkedIn 52% 66% 94%
- 34. Dig into social– LinkedIn E X P E R T T I P S : S O C I A L P R O F E S S I O N A L N E T W O R K S LinkedIn Talent Solutions has a full suite of recruitment tools and 540+ million members: • Your Profile: opportunity to create perception as a thought- leader, build credibility and engage candidates organically • Recruiter: use to find, contact, message, and hire quality candidates • Job Posts and Job Slots: reach active and passive job seekers; plus get real-time analytics on post performance • Career Pages: showcase company culture and deliver personalized job recommendations • Work With Us Ads: run recruitment ads get up to 50x higher click-through rates Twitter Facebook LinkedIn 52% 66% 94% KEY CHANNELS
- 35. High-impact tools that landcandidates 3
- 36. E L IZ A B E T H C A T H E R W O O D Senior Talent Acquisition Expert, LinkedIn As a LinkedIn talent acquisition professional, there is no tool more important to my job performance than LinkedIn Recruiter. “ ”
- 37. T I P# 1 : L I N K E D I N R E C R U I T E R T O O L Update project folders Stop reinventing the wheel when similar positions open up again. Scale effectively and build your pipeline. • Store your prospects with similar skills in similar locations in your project folders • Save docs and information you reuse, like job specs • Save search strings • Share folders with colleagues and hiring managers
- 38. T I P# 2 : L I N K E D I N R E C R U I T E R T O O L Improve productivity with tags, statuses, and notes • Tagging: build a super searchable database using tags (e.g. Silver Medalists) • Status: use the status feature in your project folder so you know at a glance where you stand with prospects and candidates • Notes: maintain a running record of important information (calls, emails, responses, etc.)
- 39. T I P# 3 : L I N K E D I N R E C R U I T E R T O O L Use spotlights After running a search, “spotlights” will appear above your results. These callouts help you gauge a candidate’s engagement level with your company. Spotlights include: • Likely to Respond • Open to New Opportunities • Company Connections • Engaged with your Talent Brand • Past Applicants
- 40. T I P# 4 : L I N K E D I N R E C R U I T E R T O O L Reach out to prospects with common connections Find companies and people you have in common • Ask your common connection to make an intro • Incorporate the connection into your InMail outreach message
- 41. T I P# 5 : L I N K E D I N R E C R U I T E R T O O L Save time with “hide previously viewed" Avoid seeing the same prospects again and again • A new batch of candidates will surface • Recruiter brings new prospects online daily • Saves time and energy by culling the herd
- 42. T I P# 6 : L I N K E D I N R E C R U I T E R T O O L Search group members Groups give professionals a place to share content, find answers, post/explore jobs, make connections, and show their expertise • Find groups to join: Use search on the homepage or view suggestions for groups you may like • Once you’ve joined: Engage in discussions on the “conversation page” and send free messages to other group members • Start a group: If you can’t find a group that meets your needs, start one • Diversity: To find diverse candidate pools, you can join groups like e-Learning Latino and African-American Leadership Program
- 43. T I P# 7 : L I N K E D I N J O B T O O L Share open roles with the right people Job Slots • Automatically share through the LinkedIn feed, member’s emails, the mobile app • Reach people who aren’t actively looking for new jobs; remember 90% of members are open to new opportunities Share with your network • Promote open roles within your network via groups, posts, and direct messages • Ask people in your network to share your job
- 44. T I P# 7 : L I N K E D I N J O B T O O L Share open roles with the right people (continued) of people who see these ads are more likely to apply Recruitment ads • Maximize reach and frequency of placements with a sponsored job post • Drive members to your Career Pages and job posts using Recruitment Ads Posting on groups • Great way to get the jobs in front of the right people, for free
- 45. Identify prospects with Booleanprecision 4
- 46. Boolean search –the web’s x- ray E X P E R T T I P S : S E A R C H The elements of syntax (called “operators”) you need to know: Combine keywords with modifiers to produce highly relevant results. By applying these appropriately, along with your search keywords, you can create a range of highly specific search strings. • AND • OR • NOT • () • “” • * • ~ • … KEY CHANNELS FOR SEARCH Google Bing Yahoo AOL Altavista – search results must include all terms – search results can include all terms – search results won’t include specified terms – specifies the most important part of search string – specifies phrases within the search string – search for a missing phrase – search for synonyms – search for a range
- 47. Boolean search –the web’s x- ray E X P E R T T I P S : S E A R C H More info: https://booleanblackbelt.com/tag/x-ray- search/ KEY CHANNELS FOR SEARCH Google Bing Yahoo AOL Altavista Using operators in your search strings: intitle:(Resume OR CV) AND in text:("exceeds quota" OR "Presidents Club" OR Club) -jobs Intitle:(“Sales Manager" OR "Account Manager") AND B2B AND Enterprise -jobs -examples -edu Site:scribd.com (CV OR Vitae) (UK OR “united kingdom”) filetype:pdf AND "Nashville, TN" AND Java AND J2EE
- 48. Choose the righttool so you can choose the right candidate • Important channel for attracting active job seekers • Job posts need to stand out, so concentrate on what makes the job and your company unique • Social networks are more crucial than ever in the recruiting space • Showcase your company’s brand and culture, and build your own reputation and community • LinkedIn Talent Solutions can attract candidates while you sleep • Understand your needs so you can partner with the right firm • Ask questions up front to avoid problems down the road • Get employees to tap into their own networks to bring you candidates • Develop incentives to spur employees to action • Think like a marketer • Use employer branding as a way to sell your company Employer branding Employee referral programs Staffing agencies & search firms Internet job boards Social professional networks
- 49. Questions? Get in touchwith a LinkedIn Talent Solutions Specialist who can help you find, engage, and hire top talent. US +1-855-655-5653 https://lnkd.in/getintouch Thank you
Editor's Notes
- #17 Netflix Example (Podcast): All about working at Netflix. Michael Paulson and Lyle Troxell interview impressive colleagues to learn show how the company's culture creates a highly productive, rewarding place to work.
- #18 LinkedIn Example (Video): Marvin Li, an engineering manager at LinkedIn, strapped a GoPro to his head and shot a “day in the life” video that revealed what it might look like to work at the company. From the great salad bar to LinkedIn’s community-focused In Day, it’s impressive without being salesy.
- #43 Linkedin Recruiter Tool: tip #1