The Social Media Triage
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The document discusses the importance of social media for professionals, particularly in academia, emphasizing the need for a strategic approach to enhance one's presence and be recognized as a thought leader. It outlines various platforms and their potential for sharing knowledge and building relationships, urging individuals to create personal communication plans. Ultimately, it encourages professionals to engage actively with social media to promote themselves and their institutions effectively.
The Social Media Triage
- 1. The Social Media Triage: With so many vehicles it is important to maximise your presence Associate Professor Michael Sankey Director Learning Environments and Media @michael_sankey
- 2. Some first principles • Triage: “…determining the priorities for action” • Social media is first and foremost about people • It’s about having the conversation with… • It involves having a plan – what is to be: – Enduring (longer-term storage for retrieval) – Temporal (pointing toward the enduring) – Episodic (around an event or series of events) • At the end of the day we need to see ourselves as ‘thought leaders’ and ‘thought catalyzers’.
- 3. Why is this important • We are professionals working at USQ • By promoting us we also promote USQ • So it is important how we differentiate ourselves • We can do this through Social Media (Twitter, Facebook, Instagram, etc) • You may have a comprehensive Linkedin presence, or an ePortfolio, or WordPress (blog) site, or all of the above. • We will be talking thorough some of these options and what it might mean for you to be seen as a thought leader in your field (which you are).
- 5. • Social media is all about people • Sharing enjoyment • It requires having a personal comm’s plan
- 6. • Given the tremendous exposure of social media in the popular press today, it would seem that we are in the midst of an altogether new communication landscape. • What does that mean for you (as individual researchers)? • What does that mean to you (as a member of this tribe)? Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241-251. doi: http://dx.doi.org/10.1016/j.bushor.2011.01.005
- 7. What does that look like for us? Identity Groups Conversations Relationships Presence Sharing Reputation
- 8. It’s something to do with ‘Relatedness’ • In our western paradigm, relatedness is an integral component in a number of theories. • Self Determination Theory (SDT) describes intrinsic motivation as being comprised of three components: autonomy, competence and relatedness. • Relatedness is considered as an essential psychological characteristic of well-being • It is a factor in determining motivation • Relevant to our engagement and persistence.
- 9. Zig Ziglag once said: “If you aim at nothing, you will hit it every time.” Used with permission CC0 Public Domain. Image available from: https://pixabay.com/en/archer-arrow-man-bow-aim-weapon-1153570/
- 10. Thought leadership • You may not see yourself as being a thought leader, but could you see yourself as being a thought catalyzer? • cat·a·lyze 1. To modify, especially to increase, the rate of (a chemical reaction) by catalysis. 2. To bring about; initiate: "The technology bred of science has catalyzed stupendous economic growth" (Nature). 3. To produce fundamental change in; transform: changes in student enrollment that have catalyzed the educational system. • However, we don’t want to be a thought inhibitors.
- 11. How do people see You? • You as an: – Individual – Professional • Should there be a difference? • Do you actually give a Phoenix’s arse? • But I assume that is not the case
- 12. Some facts from Pew • Nearly two-thirds of American adults (65%) use social networking sites Sourced from the Pew Research Center at: http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/
- 13. • Increased use by seniors • Women and men about the same 68% v 62% • The higher educated use it more often 76% v 54% • Those in rural areas have a lower use 58% v 68% Sourced from the Pew Research Center at: http://www.pewinternet.org/2015/10/08/social-networking-usage-2005-2015/
- 14. In Australia March 2016 • Facebook 15,000,000 users • Youtube 14,200,000 users • Wordpress 5,650,000 users • Instagram 5,000,000 users • Tumblr 4,450,000 users • LinkedIn 3,800,000 users • Twitter 2,800,000 users • Blogspot 2,200,000 users Source: http://www.socialmedianews.com.au/social-media-statistics-australia-march-2016/
- 15. Academics and the Social Networks • Research gate in the last year has risen from 5 to 8 million users • 10,000 new every day • Academia.edu 27 Million user • Mendeley 3.1 Million users • We work in a global economy Source: Nature, Vol 512 14 Aug 2014 http://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711 N=3,500
- 16. • “These are tools that people are using to raise their profiles and become more discoverable, not community tools of social interaction” Deni Auclair from Outsell in Burlingame, California (2014) • 3 Million papers are on Academia.edu • 14 million on ResearchGate N=3,500
- 17. Lets make a start • An official introduction • Validates me • Lays the foundation • Links people to the bigger picture
- 18. ePortfolio • Overview • CV • Publications • Blogs • Consultations • Links • My images
- 21. SlideShare • Keep it topical • Link these specialist platforms • Fed through to Linkedin and Twitter
- 22. What this looks like
- 23. LinkedIn
- 24. USQ ePrints
- 25. Wordpress • My own domain • Linked to from everywhere • Post semi-regularly • Feed in my tweets • Feed out to: – Linkedin – ePortfolio – Twitter
- 26. Link it Link it Link it
- 27. Google Scholar
- 28. Research Gate
- 30. Simple Google search • Google + • Preferencing .edu sites • Then linkedin
- 32. Twitter
- 33. Instagram • Links me back to my craft • Shows me as a more holistic person • I hope • Make it easy for people to find you
- 34. Site Icon Site Icon Twitter Google + SlideShare Google Scholar YouTube ScoopIT Facebook Vimeo Research Gate Academia.edu LinkedIn Blogger Pinterest Flickr WordPress Intsagram Mahara/ePortfoli o ePrints
- 35. For me – I try to: • Ensure my ePortfolio is always current • Post something to LinkedIn once a fortnight • Tweet everything I put up • Syndicate to the ePortfolio • Slide Share for all major presentations • Tweet about this and link from ePortfolio • If I can make a video out-of-it, I will, and this will go on YouTube or Vimeo • It will get tweeted and linked to a post LinkedIn
- 36. Activity
- 37. Conclusion • I’m not saying you have to do anything with this • But I do think we need to be out-there and promoting ourselves • Not for our own sake • But I have found that I get more fulfillment out of what I am doing • To be seen as a thought leader within this institution and within the sector
- 38. • Thanks for being a part of this! • If you like what you have heard tweet about it and make sure you tag me • #michael_sankey • @michael_sankey