The tiny internal agency
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The document discusses how multidisciplinary designers can maximize their impact at early-stage startups by adopting an "internal agency" approach. It recommends that designers guide startups with a set of values and principles, partnering holistically rather than as a resource. Designers should own the entire user experience end-to-end by designing everything from culture and process to products, and ensuring functions are not siloed. Adopting discovery cycles and an iterative process can help test and improve designs.
The tiny internal agency
- 1. The tiny internal agency How multidisciplinary designers can maximise impact at early-stage startups
- 2. Hello.
- 4. This is a MVP (Minimal Viable Presentation)
- 5. This is highly contextual
- 9. My zigzag journey into product management Graduated with a CS degree Interaction Designer @ Minitheory UX Designer @ BitTitan First employee & UX Designer @ StashAway Head of Product @ StashAway Agency B2B B2C
- 10. So... what do you actually do?
- 11. 50% meetings, design reviews, and 1-1s 40% split between research, product backlog, design, and QA 10% writings, message, emails
- 13. User Experience Technology Business Product management
- 17. UI/UX Designer User Experience Designer Product Designer UX Designer Interaction Designer Experience Designer Design Director Junior Designer Senior Designer UX Design Analyst Visual Designer UI Designer Motion Designer User Researcher Information Architect User Experience Architect UX Specialist Content Strategist Service Designer Design Consultant UX Writer ...
- 19. Guided by a set of values and principles
- 20. Not as a resource, but as a partner
- 24. Culture
- 25. Great products are not created in silos
- 29. Own the entire experience, end-to-end
- 34. Process
- 35. V1 V2 V3 V4
- 36. Discovery cycles
- 43. 34% increase in deposit amounts
- 44. Self
- 45. Have a “growth mindset”
- 46. Stay centered and mindful
- 47. Find mentorship
- 49. Q&A
- 50. How do you identify prioritised features to design and develop, and get your stakeholders' buy-in?
- 51. How do you design for compliance or regulations related to finance or data privacy?
- 52. Any advice on career change towards this industry without experience?