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The Value of User Experience (from Web 2.0 Expo Berlin 2008)
Niko Nyman discusses the importance of user experience, emphasizing that it is subjective and involves every interaction people have with products and companies. He argues that experiences should be designed intentionally and integrated into a company's culture, highlighting that everyone in the organization plays a role in shaping these experiences. The document also touches on evaluating experiences, maintaining quality, and the overall value of designed experiences in the competitive market.
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