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The Values-Driven Startup
- 1. The Values-Driven Startup: How To Build An Extraordinary Culture Dave Kashen Blog: www.awesomeculture.com Email: [email_address] Twitter: @awesomeculture
- 2. Presentation Overview MyStory Why I Focus On Culture Why You Should Focus On Culture How To Build Culture
- 3.
- 4. “ Judge aman by his questions rather than by his answers.” - Voltaire
- 5. 3 Questions ThatChanged My Life What’s been driving you? What would you do if you knew you couldn’t fail? What problem is worthy of your life?
- 6. The Problem WorthyOf My Life Source: World Database of Happiness and Penn World Tables.
- 7. I’m Not Alone“ The gross national product ... measures everything, in short, except that which makes life worthwhile." - Robert F. Kennedy Address, University of Kansas, March 18, 1968
- 8. How Of HappinessSource: The How of Happiness by Sonja Lyubomirsky
- 9. Strong Culture ->Success Indexed Growth, 1926 - 1994 Source: Built to Last: Successful Habits of Visionary Companies.
- 10.
- 11. Let’s Start AskingBetter Questions
- 12. “ I cameto see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.” Lou Gerstner It’s All About The How And Why
- 13. The Values-Driven Startup… operates according to a set of clearly-defined values, aligned with an inspiring vision and strategy, that drive people’s behaviors and decisions everyday.
- 14. The Values-Driven Startup“ So many times, it happens too fast You trade your passion for glory” - Survivor (Eye of the Tiger)
- 15. How To BuildA Values-Driven Startup Observable Behaviors Effective Strategy Core Values Organizational Practices Inspiring Vision static dynamic Key Metrics
- 16. Inspiring Vision Whatimpact do we want to have on people’s lives? How will we know when we’ve won?
- 17. Inspiring Vision Nourishingpeople’s lives, everywhere, every day. To organize the world’s information and make it universally accessible and useful. To be the most powerful one-stop shop to connect people with the wonders of modern technology. To meaningfully increase the level of well-being in the world. awesome culture
- 18. Effective Strategy /Objectives How will we create a defensible advantage in our market? What specifically will we do and by when?
- 19. Effective Strategy /Objectives Land a man on the Moon and return him safely to the Earth by the end of the decade. - John F. Kennedy, May 25, 1961
- 20. Core Values Whatare the qualities of the best co-workers you’ve ever had? What values allow us to thrive as a team? What values enable us to win in our market?
- 21. Core Values • Contribute positively to our communities and our environment.
- 22. Values Mashup Impact/ Make A Difference / Helping Others Hard work / Hustle Embrace Change / Adaptability Curiosity Innovation / Creativity Team Comes First / Company First Intelligence / Judgment Communication / Transparency / Honesty Courage / Boldness / Action Passion / Inspiration Selflessness Integrity Trust / Respect Customer-Focus / Delight Users Humility Act Like An Owner Persistence / Follow-through High Standards / Excellence Fun / Playful Scrappy / Resourceful / Doer Caring / Kindness Risk-Taking / Fail Fast Optimism / Positivity Speed / Efficiency Authenticity / Genuine Accessible Personal Growth Long-Term Focus
- 23. Defining Company ValuesFounder’s Personal Values Market Leadership Team Happiness What do I most value? Which values allow us to thrive as a team? Which values enable us to win in our market?
- 24. Clarifying Personal ValuesFounder’s Personal Values What values have driven my best and most important decisions so far? What values were honored during my peak experiences? What do I value about the most important people in my life?
- 25. Defining Company ValuesFounder’s Personal Values Market Leadership Team Happiness Hard work Fun Caring Risk-taking Service Creativity Relaxation Natural beauty
- 26. Defining Company ValuesFounder’s Personal Values Market Leadership Team Happiness 2. Embrace and Drive Change 3. Create Fun and A Little Weirdness 1. Deliver WOW Through Service
- 27. Observable Behaviors Whatbehaviors best embody these values at our company? How will we know when we’re honoring our values?
- 28. Observable Behaviors HonestyYou are known for candor and directness You are non-political when you disagree with others You only say things about fellow employees you will say to their face You are quick to admit mistakes
- 29. Observable Behaviors “You can’t talk your way out of problems you behaved your way into.” - Joel Peterson, Chairman of JetBlue
- 30. Organizational Practices Whatpractices, tactics and routines best align with and reinforce our values? How will we hold ourselves accountable to our values?
- 31. Key Organizational PracticesInterviews Performance reviews Budgeting
- 32.
- 33. Key Metrics ValueKey Metric Delight users NPS, User feedback score Speed Length of product cycles Efficiency Productivity of meetings
- 34. How To BuildA Values-Driven Startup Observable Behaviors that embody these values Effective Strategy with clear, measurable objectives Core Values that align with vision and strategy Organizational Practices , tactics and routines that align with the strategy and values. Inspiring Vision for success static dynamic Key Metrics that that align with the strategy and reflect the values.
- 35. Build companies thatnot only make you rich, but also enrich peoples’ lives.
- 36. Feedback? Questions? Slides? Please email me: [email_address]
- 37. The Values-Driven Startup: How To Build An Extraordinary Culture Dave Kashen Blog: www.awesomeculture.com Email: [email_address] Twitter: @awesomeculture
Editor's Notes
- #3 Finance / hedge fund, stanford – Wellsphere, Step back, left early
- #4 After the company was acquired, I hired a personal coach for myself and went through a personal development program. One of the things that I learned during that time was the power of the questions we ask ourselves.
- #9 Pursuing a vision that inspires you, and doing so in a way that honors your values. This is high level. I thought about how to increase well-being and realized that business is a platform for increasing well-being, and particularly culture. People spend the majority of their waking hours at work…
- #10 Pursuing a vision that inspires you, and doing so in a way that honors your values. This is high level. I thought about how to increase well-being and realized that business is a platform for increasing well-being, and particularly culture. People spend the majority of their waking hours at work…
- #11 Close your eyes and imagine yourself at the end of your life, reflecting on what your most proud of, what made your life most meaningful. Not the cars and the houses, it’s about how you lived and the impact you had on those around you.
- #12 When we step back and think about what’s most important, it’s clear that it’s all about how we live our lives and the impact we have on others, but as entrepreneurs we get caught up in and spend all our time on the What. Culture is all about the How and Why. Apple
- #13 Strong startup cultures you’ve been a part of? Terrible startup culture.
- #15 Rypple, Klout
- #16 It’s all about alignment. Can’t have as your values ‘delight users’, but then objectives and key metrics are all focused on revenue and conversion.
- #17 Rypple, Klout. What are you in it for?
- #18 Pandora. Bill Gates: Eradicate malaria from the face of the earth?
- #22 Southwest – 30 years of performance in a terrible industry. FUN-luving attitude. Decision to not charge for checked baggage. Value the crew members over shareholders. Starbucks – Contribute positively to our communities and our environment.
- #23 Facebook, Trulia, Meebo, ReTargeter, Signature, Eventbrite, Sharethrough, Automattic
- #24 Company values are determined by the overlap between founders own personal values, the values that will enable the team to function well together, and the strategic values that will enable the company to build a defensible competitive advantage in your market. Your values should guide which markets you enter.
- #25 What are the peak experiences and moments of your life? What values were being honored that made them such? What do you value about your closest friends and loved ones? What can’t you stand? (violates values) What are your must-haves?
- #26 Company values are determined by the overlap between founders own personal values, the values that will enable the team to function well together, and the strategic values that will enable the company to build a defensible competitive advantage in your market.
- #27 Tony Hsieh – Pizza story. Starbucks – Japan. Scott Weiss – Transparency. Julia and Kevin Hartz – People First.
- #28 People want to know what’s expected of them. Startups are so uncertain, at least let people know what’s expected.
- #30 As founder and CEO, you must behave in a way that’s consistent with your values. On a regular basis, you should review the values and ask yourself if you’re behaving consistently. You should ask your board to hold you accountable.
- #32 “ Want to know your values? Check your checkbook. Check your calendar.” Ritz Carlton – interview. Zappos – how weird are you.
- #35 It’s all about alignment. Can’t have as your values ‘delight users’, but then objectives and key metrics are all focused on revenue and conversion.