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The Warner Media (Media Conglomerate)
- 1. MEDIA CONGLOMERA TE By Hafsa Murtaza AndZaib Un Nisa
- 2. TIME WARNER/ WARNER MEDIA Time Warner area global leader in media and entertainment with businesses in television networks and films and TV entertainment, uses its industry-leading operating scale and brands to create, package and deliver high quality content worldwide on a multi-platform basis.
- 3. BRIEF HISTORY Time Warnerwas founded in 1922, the founders of the company were Henry Luce and Briton Hadden, and they were only 25 at this time. They both had the idea of publishing a weekly news magazine, which was a long time goal for them. They sought to collect 100,000 dollars from an investor in order to realize this revolutionary idea. However they had to take make do with 86,000 dollars, which they managed to scrape together from 72 investors
- 4. BRIEF HISTORY On the3rd of March 1923 there revolutionary idea had finally happened and the first issue of Time hit the shops, the success was enormous. And it did not take long before further magazine titles followed, the photo-illustrated life, economy magazine fortune and the boulevard magazine people. After the second world war, Time inc was not only the largest magazine publisher in the USA, but also in the world, this was down to the passion of writing. Once the publisher Luce was criticised in regards to the lack of objectivity in his magazine he responded, “We tell of the truth as we see it”
- 5. BRIEF HISTORY The film studiofor Warner brothers launched in 1923 by brothers Harry, Albert, Sam, and Jack Warner just a year after time publishing house, the early years were the hardiest but they took them nonetheless in 1927, when “The Jazz singer” turned out to be a great success they had considered not to produce it but they decided to and they would not regret it. From there they went on to improve their facilities and have gone from strength to strength and are now a powerhouse across the world in more than one aspect.
- 6. VISION AND MISSION " They thriveon innovation and originality encouraging risk- taking and divergent voices. They value their customers putting their needs and interests at the center of everything. They move quickly embracing change and seizing new opportunities."
- 7. OBJECTIVES They plan toincrease the overall market share by 10-15% in the next 5 years. They plan on doing this through a variety of strategies. They also want to increase our programming content and offer a wider selection of packages. This will help us penetrate the market more and increase our subscriber base thus increasing our overall revenue. Through our strategies we would also like to increase our overall customer satisfaction and surpass Comcast in overall customer satisfaction.
- 8. WARNER MEDIA Warner MediaEntertainment • Home Box Office, Inc. • HBO Max • Otter Media • Central European Media Enterprises Warner Media News & Sports • CNN Worldwide • Turner Sports • AT&T Sports Networks, LLC Warner Bros. • Warner Bros. Pictures Group • Warner Bros. Television Group • Warner Bros. Home Entertainment Group • Warner Bros. Global Brands and Experiences • Warner Bros. Global Kids & Young Adults • The Cartoon Network, Inc. • Warner Bros. Digital Networks
- 9. TURNER Turner is thebest in entertainment, sports, kids and news. Turner creates and programs branded news, sports, animation and young adult multi-platform content for consumers around the world. Turner owns and operates leading news and entertainment networks and businesses in more than 200 countries, including CNN, HLN, TNT, TBS, Cartoon network, Turner classic movies, Adult swim, truTV, Boomerang, Turner sports, instream planet, eSports, Bleacherreport.com, NBA.com, NCAA.com and PGA.com. From the list you can see Turner have a wide range of audience, which allows them to reach out to all ages rather than a niece audience.
- 10. HBO HBO (Home boxoffice) is the Worlds most successful premium television company. The services offer popular subscription video on demand products HBO on demand and Cinemax on demand, as well as HBO GO and Max GO, HD feeds and multiplex channels. HBO NOW, the network’s internet only premium streaming service. HBO is the most watched pay service in the US, offering original productions including series, films and miniseries, documentaries, championship boxing, concerts and family as well as Hollywood blockbusters..
- 11. WARNER BROS Warner Bros.Stands at the forefront of the entertainment industry with businesses in feature films, television, home entertainment, videogames, and consumer products 2015 marked the ninth consecutive year Warner Bros, Pictures crossed the $3 billion mark at the global box office with $3.71 billion in worldwide receipts ($1.60 billion domestic, $2.11 billion international). The year was also 15th consecutive frame that both the domestic and international divisions crossed the billion dollar mark a milestone no other studio has achieved this. For the 15th consecutive year, Warner Bros. Home Entertainment was, once again, the industry’s leader, with 19 percent market share, and was number one in the overall sell-through and electronic sell-through categories.
- 13. WARNER VIDEO GAMES Warnerhave a huge selection of highly wanted video games, they are the publishers of the following games. Mortal Combat, The Witcher 3, Mad max, Lego marvel avengers, Batman Arkham knight. These particular games have helped Warner Bros to become the lead in the US video game industry in the market in 2015 . Warner are partnered with Mortal Kombat and the Watcher which are two massive games which are playable on the PlayStation, Xbox and PC.
- 14. WARNER FILMS Time warnerare the publishers for many Hollywood movies, the most high profile movie is Batman v Superman: Dawn of justice. Which had a budget of $410 million which is one of the most expensive movies, so with this in mind it shows how far movies have risen, and the next DC movie could easily surpass $410 million, this is due to the social media hype that comes with trailers and other merchandise.
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- 17. Warner Cable competeswith Alibaba Group, Apple, Facebook, Taiwan Semiconductor, and Amazon Warner Media's top competitors include Viacom CBS, DreamWorks Animation, NBCUniversal, Discovery, Fox, Netflix, The Walt Disney Company and News Corp. Warner Media (formerly known as Time Warner) is a media and entertainment conglomerate with businesses in television networks, film, and TV entertainment.
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- 20. In 2020, U.S.media giant WarnerMedia generated a total revenue of 12.15 billion U.S. dollars through Warner Bros., and 12.57 billion from Turner. Due to the acquisition of Time Warner by AT&T and its subsequent renaming (now WarnerMedia), results for previous years are not considered meaningful and as such were not reported by AT&T in 2018 or 2019.
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- 23. SWOT analysis ofWarner Media Cable analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Time Warner Cable SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
- 24. STRENGTHS • Successful trackrecord of developing new products – product innovation. • High level of customer satisfaction • Strong dealer community • Strong Brand Portfolio • Highly skilled workforce through successful training and learning programs. • Superb Performance in New Markets • Strong Free Cash Flow
- 25. WEAKNESS • Investment inResearch and Development is below the fastest growing players in the industry. • There are gaps in the product range sold by the company. This lack of choice can give a new competitor a foothold in the market. • Organization structure is only compatible with present business model thus limiting expansion in adjacent product segments. •The marketing of the products left a lot to be desired. • Need more investment in new technologies.
- 26. OPPORTUNITIES Stable free cashflow provides opportunities to invest in adjacent product segments. With more cash in bank the company can invest in new technologies as well as in new products segments. New trends in the consumer behavior can open up new market for the Time Warner Cable . Decreasing cost of transportation because of lower shipping prices can also bring down the cost of Time Warner Cable’s products thus providing an opportunity to the company New customers from online channel The new technology provides an opportunity to Time Warner Cable to practices differentiated pricing strategy in the new market.
- 27. THREATS • The companycan face lawsuits in various markets given - different laws and continuous fluctuations regarding product standards in those markets. • Rising raw material can pose a threat to the Time Warner Cable profitability. • Intense competition • No regular supply of innovative products • Shortage of skilled workforce in certain global market represents a threat to steady growth of profits for Time Warner Cable in those markets.
- 28. FUTURE PLANS / RUMORS There havebeen many reports across social media that Charter communications are willing to merge with Time Warner cable, in a massive money deal $56 billion; they have been in discussion since last year. They have filed applications seeking commission’s approval to transfer control of their licenses and authorizations in connection with the merge.
- 29. FUTURE PLANS / RUMORS .If thisis granted this would bring together fourth (Time Warner cable) seventh (Charter), and tenth (Bright house networks) the largest multichannel video programming distributors in the country to create the third largest provider in the country, serving roughly 17.3 million customers, however the new company would bring together 19.4 million broadband subscribers, creating the second largest broadband internet provider in the country and would provide services to customers across nearly 40 states. If this proposed transaction is granted it will break the Internet on all platforms as this is huge news worldwide, and many people have been following the rumors since day one.