The trailer summarizes the plot of the film "The Woman in Black" and builds atmosphere and tension. It introduces the protagonist and shows him investigating an isolated house surrounded by marshland. Eerie music and imagery establish a sense of fear and isolation. Scenes of disturbed children hint at supernatural threats. Through montages of scary imagery and a growing sense of terror, the trailer suggests the protagonist will face increasing danger as he remains in the house. It concludes by reminding viewers of the title and releasing date while giving them one final frightening image.