TheDiscoverList2025_Digital-Lookbook.pdf

Creators to watch, just For You
The
Discover
List

Educators
04
@adam_mirek
@aslanpahari
@botagozomarova2
@divedivelive
@englishmakesnosense
@fahadacademy
@ladyspinedoc
@roy.kanyi
@the_mrskelly
@thehistorygossip
Foodies
26
@amrelhady_
@biteswithlily
@chefabbys
@logagm
@notorious_foodie
@rappingchef
@review.rraigon
@themoodyfoody
@tspiceskitchen
@veganewunder
Creators to watch,
just For You Icons
48
@aqeeelstar
@ayame.p
@charityekezie
@guywithamoviecamera
@jaadiee
@juliansewell
@madisontevlin
@mreviatar
@thekingofchemo
@zeewhatidid
Originators
92
@dasha
@djagonline
@igobylu
@jazeek99
@leostaytrill
@nxdiamusic
@parispalomaofficial
@tiamiscihk
@titom_official & @yuppeyeager
@tuckerwetmore
Innovators
70
@cinema.joe
@deadnosuke
@iamchriskabeya
@ibnhattuta
@ladyyasmina1
@phenixsoul
@tahertravels
@theoshakes
@unlabeled_
@zerobrainer0
The Discover List

9
@thehistorygossip
Educators
@roy.kanyi
@divedivelive
@the_mrskelly
@botagozomarova2
@ladyspinedoc
@fahadacademy
@adam_mirek
@aslanpahari
From inspiring their followers,
to advocating for change,
these creators educate their
community and entertain
along the way. Whether
they’re teaching languages,
exploring new technology, or
highlighting ancient history,
Educators encourage us to
discover something new
and to learn more about
the world.
The Discover List

11
“Whatstartedasapassion
projecthasbecomeacareer
Ilove.”
The Discover List @adam_mirek
Adam
Mirek
Adam Mirek is a doctor of
biomedical engineering
and one of Poland’s leading
science communicators. The
author of bestselling books
Bebechy (Empik Bestseller
2023, Smart Book of the
Year 2023 for Children)
and Glutologia, he has a
gift for turning complex
science into fascinating
stories. Whether on TikTok,
television, or podcasts, Adam
shares knowledge with wit
and creativity, earning him
several creator awards. His
engaging approach can
make anyone fall in love with
science — or at least realize
it’s not so daunting after all.
“TikTok has completely
transformed my life. It gave me a
platform to unleash my creativity
and share my passion for
science, which eventually turned
into my full-time job. Thanks
to this journey, I’ve written
two bestselling books, had the
incredible opportunity to speak
live in front of audiences, and
even landed a spot on Poland’s
biggest morning TV show. What
started as a passion project has
become a career I love, and
I owe so much of that to the
amazing TikTok community.”
Favorite subject in school:
“Chemistry — it was like solving
puzzles with atoms and
molecules. I loved how simple
elements could combine to
create something completely
new, sometimes surprising,
but always fascinating. Plus,
understanding how things work
at a microscopic level made the
world feel a little less mysterious
and a lot more exciting.”
Describe yourself in three
words: “Curious, creative,
“Curious, creative, passionate.”
Educators
Warsaw, Poland

13
“Learningisasharedjourney.”
The Discover List @aslanpahari
Aslan
Pahari
Aslan Pahari is a creator
from Sydney, Australia,
who combines his passion
for history and culture
with storytelling through
engaging videos on
TikTok. Utilizing his deep
knowledge of mythology,
language, and South
Asian traditions, he uses
his platform to share
thought-provoking insights,
debunk myths, and inspire
curiosity in his millions of
followers worldwide.
“Being nominated as an
Educator on the Discover
List is an incredible honor
and a humbling recognition
of the work I’ve done to
share knowledge and spark
curiosity. To me, it represents
the power of storytelling
and education in connecting
people to history, culture,
and ideas that they may not
have encountered before.
It’s a reminder that learning
is a shared journey, and
I’m grateful to be part of a
community that values critical
thinking and understanding as
tools to build bridges across
cultures and perspectives.”
“Social studies — essentially
led me to the things I’m
interested in today.”
Educators
Describe yourself
in three words:
“Curious, authentic,
thoughtful.”
Sydney, Australia

15
“Iloveteachingandsharingmy
knowledge.”
The Discover List @botagozomarova2
Botagoz
Omarova
Botagoz Omarova is a
Russian language teacher
from Kazakhstan. Botagoz
loves teaching and sharing
her knowledge on TikTok.
She records videos during
break-times after lessons
and was the winner of the
Teachers of Kazakhstan
competition on TikTok in
2023.
“I can give advice to my
followers on TikTok and
because of TikTok, I have been
interviewed by journalists
several times.”
“Drawing! I studied at an art
school in Karaganda — a city
in Kazakhstan.”
Describe yourself
in three words:
“Funny, creative, curious.”
Educators
Dostyk, Kazakhstan

17
“Diveinwithme—there’s
alwayssomethingamazingto
discover!”
The Discover List @divedivelive
Brittany
Ziegler
Brittany Ziegler is an
ocean enthusiast and
live-streaming scuba
diver based in beautiful
Hawaii. She captures the
mesmerizing world beneath
the waves — from graceful
sea turtles to awe-inspiring
sharks — and shares these
moments live, in real time,
with the world. Her passion
for streaming connects
people to the magic of the
ocean and inspires them to
explore its wonders.
“TikTok has changed my entire
life. We have been able to
share our passion worldwide
— from California, USA, to
Japan, to Africa, our dives
inspire and reach an amazing
audience — and that, in turn,
has pushed us to continue
sharing our adventures and
encouraging the world to
fall in love with the ocean.
Dive in with me — there’s
always something amazing to
discover!”
“English. I have always loved
secret worlds, creative writing,
and inspiring storytelling.”
words:
“Unique, adventurous, curious.”
Educators
Hawaii, USA

19
“Teachingwithasenseof
humorandnothavingallofthe
answersisokay.”
The Discover List @englishmakesnosense
SL
Rockfish
SL Rockfish is a creator
from Milwaukee, who loves
to have fun with the English
language. SL Rockfish loves
teaching and helping others
to have fun with language,
one lesson at a time. She
hopes to put ESL learners
at ease as they try to
understand the crazy world
of the English language.
“I have met people from
around the world and have
become friends with a number
of them. TikTok has also
opened up new opportunities
to teach and have an impact.”
“Reading.”
Describe yourself
in three words:
“Enthusiastic, humorous,
curious.”
Educators
Wisconsin, USA

21
“Myworkishelpingpeoplelearn
andgrow.”
The Discover List @fahadacademy
Fahad
Almutairi
Fahad Almutairi is a creator from
Riyadh, Saudi Arabia, known for
creating engaging and practical
English learning content on
TikTok. He shares simple tips and
strategies that make learning
English easy, fun, and accessible
for everyone.
“TikTok had the biggest impact on
helping me grow and improve my
skills, which allowed me to start
my own business and achieve my
goals.”
“My favorite subject was English
because it completely changed my
life. It helped me connect with new
people, discover new opportunities,
and even start my own business in
the education sector.”
Educators
Riyadh, Saudi Arabia
Describe yourself in three words:
“Passionate, creative, dedicated.”

23
“Thebrainandspinearethe
body’sengine.”
The Discover List @ladyspinedoc
Dr. Betsy
Grunch, MD
changed my life. I have become
a more understanding and
compassionate physician,
mother, and person because
of this platform. It has allowed
me to express creativity, inspire
others, understand the general
public, and become a better
educator. The brain and spine
are the body’s engine and we
all need to understand how to
make them perform their best. I
push my audience to learn new
topics, understand things in the
news, and live life to its fullest.”
“Neuroscience, because the
brain is cool.”
Describe yourself
in three words:
“Authentic, kind, strong.”
Dr. Betsy Grunch is a board-
certified neurosurgeon who
has practiced in Gainesville,
Georgia for 11 years. She has
been listed as a Top Doctor
for several years running
by Georgia Trend magazine
and Atlanta magazine. Her
main interests are minimally
invasive spine techniques
and advancing the field of
neurotrauma. Additionally,
Dr. Grunch is known online
as @ladyspinedoc where
she enjoys demystifying
the subject of neurosurgery,
while also showing her
audience how she balances
work and life as a mother,
wife, and friend. Her thriving
social media platform seeks
to empower the general
public with critical medical
knowledge, inspire current
and future healthcare
professionals, and add a bit
of positivity and humor to
your day.
Educators
Georgia, USA

25
“Igettobreakdowncomplex
techconceptsandmakethem
accessibletoeveryone.”
The Discover List @roy.kanyi
Roy
Kanyi
Roy Kanyi is a tech
enthusiast who combines
his passion for technology
with a talent for clear and
engaging communication,
making even complex
topics easy to understand.
Through insightful reviews
and tutorials, Kanyi
empowers his audience to
make informed decisions
about the latest gadgets
and tech trends.
“TikTok has been a complete
game-changer for me!
Honestly, I never expected
it to have such a profound
impact on my life. It’s helped
me develop valuable skills
like storytelling, video
editing, and on-camera
communication – skills
that actually landed me a
journalism job at Kenya’s
most trusted news network!
Beyond that, TikTok has given
me a deep understanding of
the creator economy. Now I
consult with brands, helping
them navigate the platform
and connect with creators.
It’s not just about the skills and the
career though; it’s also about the
community and the connections
I’ve made. TikTok has empowered
me to build a career and a life
doing what I love, and I’m excited
to see where this journey takes
me next.”
“Physics fascinated me because
it explained the ‘why’ behind
everything. I loved understanding
fundamental laws. Now I get to
break down complex tech concepts
and make them accessible to
everyone.”
“Informative, tech-savvy,
approachable.”
Educators
Nairobi, Kenya

27
“Ihavebeenabletogivebackto
manyinwaysIdidn’tthinkwere
possible.”
The Discover List @the_mrskelly
Deidre
Kelly
Deidre Kelly is a 6th-grade
math teacher and content
creator from Houston,
Texas. Deidre uses her
platform on TikTok to help
others by creating short
form math videos and
engaging activities in the
classroom. Deidre has a
passion for teaching math
and TikTok helps her to
fulfil that passion while
reaching a broad and
diverse audience.
“TikTok has impacted my
life in the most influential
way by being able to make a
positive impact on others. I
have been able to give back
to many in ways I didn’t
think was possible, and
open many doors... I know
my efforts of reaching and
educating many people from
different backgrounds are
being appreciated.”
“Believe it or not, math
was my favorite subject in
school because I liked to be
challenged, and when you
are able to solve a difficult
problem, it gives a feeling of
accomplishment.”
words:“Passionate, energetic,
“Passionate, energetic,
thoughtful.”
Educators
Texas, USA

29
“Historyisfullofstrange
momentsthatremindushow
humanthepastreallywas.”
The Discover List @thehistorygossip
Katie
Kennedy
Katie Kennedy, aka
The History Gossip,
is a historian who has
taken the platform by
storm in a year. With an
infectious blend of wit
and historical insight,
Katie has crafted a unique
niche where education
meets entertainment. She
is currently studying at
Oxford University.
“TikTok has absolutely
transformed my life for
the better. Without it, I’d
have never had the chance
to connect with so many
people across the world
who comment or like my
videos nor would I have had
the opportunity to meet
other history creators who
have helped to build such
a wonderful community. By
having a platform and the
space on TikTok to build
up my brand and share my
knowledge with thousands
of people, I’ve had other
incredible opportunities
arise from it, such as a book
deal. I’m so grateful that
I’ve been lucky enough to
be able to do what I do on
such an amazing platform.”
“History!!! I love to hear
about what people got up
to...”
words: “Not a minger.”
“Not a minger.”
Educators
Oxford, United Kingdom

31
@biteswithlily
@tspiceskitchen
@rappingchef
@veganewunder
@logagm
Foodies
Foodies are taking
viewers on mouthwatering
adventures across the
For You Feed, inspiring
#FoodTok trends around
the globe. They’re all adding
their own creative spin on
cuisine through #cooking,
#baking, and more — and it’s
all delicious.
@notorious_foodie
@review.rraigon
@themoodyfoody
@amrelhady_
@chefabbys
The Discover List

33
“Mydedicationtosharing
authenticculinaryexperiences
andconnectingwithpeople
throughfoodisresonating.”
The Discover List @amrelhady_
Amr
El Hady
Amr El Hady is a leading
food content creator in the
MENA region, known for
his engaging storytelling
and passion for culinary
experiences. With over four
million followers, he has
produced more than 2,000
videos, amassing over two
billion views.
“TikTok is the platform that
made me known, and even
after five years, people
still recognize me for my
popular series Overrated vs.
Underrated. Being nominated
as a Foodie on the Discover
List is an incredible honor and
a testament to the passion
I put into my content. It
means that my dedication
to sharing authentic culinary
experiences and connecting
with people through food is
resonating with audiences.
This recognition fuels my
motivation to keep exploring,
creating, and inspiring others
on their own food journeys.”
Foodies
Favorite food:
“Egyptian food, especially
especially molokhia rice
chicken — my favorite
childhood meal from my
grandmother.”
Describe yourself in
three words: “Authentic,
“Authentic, passionate,
dedicated.”
Cairo, Egypt

35
“Itbringsmesomuchjoy
knowingI’veinspiredothersto
trynewfoods.”
The Discover List @biteswithlily
Lily
Huynh
Lily Huynh is a creator
who feels like your food
best friend, taking you on
an adventure to discover
the best food around the
world. Whether she’s diving
into local street food or
recreating mouthwatering
recipes at home, her vibrant
content has won the hearts
(and appetites) of food
lovers everywhere. Lily
inspires her audience to try
new flavours and explore
different cuisines, one bite
at a time.
“TikTok has changed my life,
allowing me to follow my
dream of exploring the world
through food and sharing
this passion with millions of
people. When I was younger,
I wrote a letter to myself
that said, ‘Lily, I hope you are
taking risks and are doing
what you truly are passionate
about.’ A few years ago, I took
a leap by quitting my job in
tech to pursue my passion for
creating food content.
There were times when I asked
myself, ‘Am I good enough?’
but I kept pushing forward and
stayed true to myself. Looking
back on my journey, I know my
younger self would be so proud
of me today. I’m so grateful for
the incredible community I’ve
built, and it brings me so much
joy knowing I’ve inspired others
to try new foods and embrace
different cultures.”
Favorite food: “It’s
“It’s so hard to pick one but I’ve
got to say Korean BBQ because
it feels like you’re enjoying
multiple meals in one! I love
grilling the meat — I’m always
the designated cook haha —
and pairing it with delicious side
dishes like steamed egg and
kimchi.”
words:
“Passionate, bubbly, adventurous.”
Foodies
Sydney, Australia

37
“Itmeanstheworldtometo
knowthatmypassionhasbeen
recognizedandappreciated.”
The Discover List @chefabbys
Abena Amoakoaa
Sintim-Aboagye
Abena Amoakoaa Sintim-
Aboagye is a Ghanaian
food content creator who
uses her platform to share
rich Ghanaian and African
food dishes and promote
simple recipes — she also
considers African food
tourism her passion.
“It means the world to me
to know that my passion
has been recognized and
appreciated. I don’t take
this for granted.”
Favorite food:
“My favorite food is Etor,
a Ghanaian dish made
with ripe plantain. I love it
because it’s rich and spicy.”
words: “Strong, consistent,
“Strong, consistent,
passionate.”
Foodies
Accra, Ghana

39
“TikTokhasgivenmeaplatform
toexpressmycreativity.”
The Discover List @logagm
Logan
Moffitt
Meet Logan Moffitt,
Gen-Z’s pop culture foodie
sensation and the ultimate
“it-boy.” Logan skyrocketed
to fame in 2024 with his
viral cucumber salads,
gaining overnight success
and capturing attention
from top-tier media outlets.
His meteoric rise earned him
a nomination as People’s
Digital Creator of the Year
and a coveted spot on
Teen Vogue’s Creators of
Tomorrow list, solidifying his
status as a force in digital
culture. Logan’s influence
transcends borders,
establishing him as a Gen-Z
icon not only in the U.S. and
Canada, but also in South
Korea, a country and culture
he is deeply passionate
about. Known for blending
humor, authenticity, and
creativity, he has reshaped
how audiences engage with
culinary and lifestyle trends.
“TikTok has given me a
platform to express my
creativity and build a
community I am so proud of!
It has connected me with
people around the world
who share my passions. It
also helped me create an
international cucumber
shortage!”
Favorite food:
“Cucumbers because they are
the best snack in the world.”
three words: “Innovative,
“Innovative, charismatic,
influential.”
Foodies
Ottawa, Canada

41
“It’scrazyhowmanypeople
aroundtheworldhaveseenmy
videos.”
The Discover List @notorious_foodie
Notorious
Foodie
One the most influential
content creators in the culinary
world, Notorious Foodie is a
self-taught home cook from
London. You’ll find indulgent
home cooking using the very
best ingredients, fine dining
at the most talked about
restaurants, and everything in
between on his channels that
have amassed over 20 million
followers.
“My first viral video was on
TikTok and that’s what gave
me the push to continue
creating and improving the
videos. It’s the platform that
kickstarted the Notorious
Foodie brand, so I have a lot
to be thankful for. It’s crazy
how many people around the
world have seen my videos;
I was in Japan last January
and had so many chefs who
spoke no English come up to
me with their phones, showing
me my own page. It’s wild
to think it all started with
one — terrible — steak video
on TikTok.”
Favorite food:
“Too difficult to answer,
depends on the time of day,
but if I had to choose one
cuisine to have for the rest of
my life, it would be Japanese
for sure! They have perfected
such a variety of things, from
tempura and ramen, to sushi,
yakitori and kakigori — the list
is endless.”
words: “Indulgent, meticulous,
“Indulgent, meticulous
hungry.”
Foodies
London, United Kingdom

43
“Itfeelsgreattoberecognized
fordoingsomethingIlove.”
The Discover List @rappingchef
Joshua
Williford
The Rapping Chef has made
a name for himself across
social media platforms,
combining cooking and
music by rapping recipes.
Residing in Houston, Texas,
this self-taught chef had
dreams of being a rapper in
his early 20s — ultimately,
his love for cooking led
him to become a private
chef, repurposing his lyrical
abilities into rapping recipes
aka ‘rap-cipes.’
“TikTok impacted my life in
a positive way. It allowed
me to share my talents with
the world. It feels great to
be recognized for doing
something I love.”
Favorite food:
“Thanksgiving food
because there’s such a
variety of dishes.”
words: “Funny, “Funny,
“Funny, entertaining,
educational.”
Foodies
Texas, USA

45
“Itisaboutcreatinghappiness.”
The Discover List @review.rraigon
Onjira Malee
& Thanadech Propasart
@review.rraigon are a
dynamic duo that take
viewers on a journey to
discover the best food
spots in Thailand, sharing
the joy of eating together.
Specialising in uncovering
hidden gems, they expertly
showcase these culinary
treasures through engaging
TikTok videos for everyone
to enjoy.
“TikTok has created a career
for us. Our food reviews won’t
just make you hungry — it is
about creating happiness for
both viewers and restaurant
operators.”
Favorite food:
“Somtam, because all over
Thailand it is a must-have
menu item.”
Describe yourself
in three words:
“Food, eat, happiness.”
Foodies
Bangkok, Thailand

47
“Foodhasalwaysbeenmylove
language.”
The Discover List @themoodyfoody
Toni
Chapman
Toni Chapman, a Miami-
Miami-based culinary
creator and author,
combines her Afro-Latina
roots with a love for making
cooking approachable
and fun. With a playful
but educational style, she
creates short, flavorful
recipe videos that anyone
can follow. Toni’s platform
celebrates the joy of food
and inspiring confidence in
the kitchen.
“Creating on TikTok has truly
changed my life. It’s given
me a space to share my love
for cooking and connect
with people who love the
flavors and traditions I grew
up with. Through TikTok, I’ve
been able to turn my passion
into a career, reach a wider
audience, and inspire others to
explore their love for cooking.
The platform has not only
helped me grow as a creator
but also as a cook.”
Favorite food:
“Stews and soups because I
like to slow cook and braise.”
Describe yourself
in three words:
“Fun, creative, relatable.”
Foodies
Florida, USA

49
“Thisrecognitionreaffirms
mymissiontoshowcasethe
beautyofNigeriancuisine.”
The Discover List @tspiceskitchen
Tosin
Samuel
Tosin Samuel is a Nigerian
food blogger and creator
of the food page Tspices
Kitchen on TikTok,
showcasing authentic
Nigerian cuisine and fusion
dishes. A self-taught cook,
she aims to celebrate
Nigerian culinary heritage
and inspire better home
cooking.
“TikTok has had a significant
impact on my life in numerous
ways. It has provided me
with a platform to share
my passion for food and
connect with a community of
like-minded individuals from
around the world. Creating
on TikTok has allowed me to
turn my passion into a career,
transforming me from a food
enthusiast into a recognized
food creator. It has opened
up exciting opportunities
for collaborations, brand
partnerships, and even my
own growth as a content
creator. Most importantly,
TikTok has given me the
confidence to push creative
boundaries, all while staying
connected with my audience
on a deeply personal level. It’s
truly been life-changing!”
Favorite food:
“My favorite food is
pounded yam and
vegetable soup because
it’s a comforting and hearty
meal that connects me
to my roots. It perfectly
combines rich flavors,
wholesome ingredients,
and the essence of Nigerian
culture, reminding me of
home and tradition with
every bite.”
Describe yourself
in three words:
“Creative, passionate,
inspiring!”
Foodies
Lokoja, Nigeria

51
“I’vebeenabletoinspireothers
toexploreplant-basedliving.”
The Discover List @veganewunder
Chris
Washington
Chris Washington is a
vegan content creator
from Germany who
inspires his audience with
innovative plant-based
recipes and sustainable
cooking tips. Driven by a
passion for animal welfare,
he uses his platform to
encourage others to
embrace veganism and
make kinder, more mindful
food choices. Through
engaging videos, Chris
shows how delicious,
diverse, and accessible
vegan cuisine can be,
empowering his followers
to help animals and the
planet with every meal.
“Creating on TikTok has
transformed my life in
incredible ways. It has given
me a platform to share my
passion for vegan cooking with
a global audience and connect
with a community that shares
my values. Through TikTok,
I’ve been able to inspire others
to explore plant-based living,
which is deeply meaningful
to me. The creativity and
engagement on the platform
have pushed me to grow as a
creator and storyteller, and I’m
grateful for the opportunities it
has brought to make a positive
impact.”
Favorite food: “My
“My favorite food is California
burritos. They remind me of my
childhood and symbolize the
incredible fusion of two cultures
— American and Mexican —
coming together to create
something truly special. It’s a dish
that represents both nostalgia
and the beauty of culinary
diversity.”
Describe yourself
in three words:
“Creative, passionate,
compassionate.”
Foodies
Berlin, Germany

53
@ayame.p
@charityekezie
@aqeeelstar
@juliansewell
Icons
These creators need
no introduction — they
embody trends and culture
and make an impact every
day. They’re well known
on and off TikTok and
are changing the game
for content creators
everywhere. They live and
breathe TikTok culture and
inspire others to do the
same.
@mreviatar
@thekingofchemo
@zeewhatidid
@jaadiee
@madisontevlin
The Discover List

55
“People have gotten to know
me more and learn more
about my personality.
”
The Discover List @aqeeelstar
Aqeel
Raeisi
Aqeel Raeisi is an actor and
creator from Kuwait who is
focused on family lifestyle,
fashion, cooking and comedy.
He’s known for his sense
of humor and spontaneous
personality which brought
millions of people closer to
him.
“Of course TikTok has
impacted my life in a positive
way, people have gotten to know
me more and learn more about
my personality — it’s like having
a whole community of close
friends and family who I’m more
than comfortable to be myself
with. It is an amazing opportunity
to be nominated as an Icon. I
really enjoy putting my focus
on TikTok and staying close and
consistent with my followers and
with trends — this will give me
more exposure and opportunities
to gain more recognition in the
TikTok community.”
An icon you look up to:
“I love to compete with myself,
to allow myself to reach the best
point possible.”
words:“Funny, spontaneous,
“Funny, spontaneous, bold.”
Icons
Kuwait City, Kuwait

57
“I’vealwaysconsideredmyself
anicon.”
The Discover List @ayame.p
Ayamé
Ponder
Ayamé is a comedian,
presenter, podcaster, and
content creator who has
amassed over five million
followers across social media.
She’s known for her viral
reactions and hilarious skits,
and has created a community
obsessed with bottles
smashing! Evolving into an
all-round personality covering
fashion, lifestyle, and pop
culture, Ayamé’s repertoire
continues to grow.
“I’ve always considered
myself an icon, so it’s great
to be recognised as such by
others. TikTok has changed the
trajectory of my life and turned
it completely upside down in the
best way possible.”
“Beyoncé.”
words: “Slay, queen, mother.”
“Slay, queen, mother.”
Icons

59
“...beingrecognizedor
discoveredisevidencethatI
ammakingachangeanddoing
somethingright.”
The Discover List @charityekezie
Charity
Ekezie
Charity Ekezie is a Nigerian
journalist and content creator,
who uses humor to dispel
negative stereotypes about
Africa through videos on
TikTok.
“This is exciting for me. As a
creator, being recognized or
discovered is evidence that I
am making a change and doing
something right. I am absolutely
grateful for this opportunity. I
will say my life truly began when
I joined TikTok. TikTok saved
me during my worst times, and
helped me.”
“...it’s Trevor Noah for me.”
words:“Empathetic, funny,
“Empathetic, funny, talkative.”
Icons
Abuja, Nigeria

61
“TikTokhasallowedmeto
marrymyloveofcinemawith
theabilitytocreateinthe
digitalmediaspace.”
The Discover List @guywithamoviecamera
“I love the film industry and
working in it has been my
dream since childhood. So
when I started working as a
production assistant, I never
thought it could get any
better…that was until
I started creating on TikTok.
TikTok has allowed me to
marry my love of cinema with
the ability to create in the
digital media space, which has
led to so many amazing
opportunities — like shooting
behind-the-scenes at the
Oscars, interviewing at the
Met Gala, creating content on
major film sets, and working
with many of the filmmakers
and actors I admire. Through
TikTok I was able to grow a
platform and pave a career
I love that simply wouldn’t
exist without the app.”
“Steven Spielberg and Larry
David. Both have positively
changed their respective
fields for the better and
I aspire to run a set as well as
them one day.”
Describe yourself
in three words:
“Passionate, curious, creative.“
New York, USA
Icons
Reece
Feldman
Reece Feldman, aka
@guywithamoviecamera, has
quickly become the Gen-Z
authority and aficionado
in all things film, TV, and
entertainment. Whether
on a movie set, hosting a
red carpet, or just casually
chatting about his new
favorite movie or TV show,
Reece’s passion for the
industry is unparalleled.
Through his account, Reece
has cultivated an audience
that is highly interested
in experiencing the world
of entertainment through
his unique lens, thus
singlehandedly changing the
relationship between film
marketing and social media.

63
“Itisourgoaltoshoweveryone
thatgettingoldissomething
beautiful.”
The Discover List @jaadiee
Jannik
Diefenbach
@jaadiee is the alias of
Jannik Diefenbach, a
German photographer
and content creator
known for showcasing
his grandfather’s unique
streetwear style. Jannik’s
work features his
grandfather, Alojz, in trendy,
modern outfits, breaking
stereotypes about age and
fashion. Their authentic and
heartwarming content has
gained global attention,
inspiring audiences across
generations. Together,
they redefine how older
generations are perceived in
digital media and fashion.
“TikTok has impacted our lives
by making it possible to share
our content with millions of
people worldwide.”
“My Grandpa.”
words:
“Creative, authentic, inspiring.”
Mainz, Germany
Icons

65
“Palomaishonoredtobe
nominated,YETAGAIN.”
The Discover List @juliansewell
Julian Sewell is a creator
based in Auckland, New
Zealand who makes skits
that parody Hollywood &
pop culture. He is mostly
known for his portrayal of
19-time Oscar nominated
actress, Paloma Diamond,
and the universe of fictional
actors and actresses that
inhabit it. Paloma’s old
screenings of the soap
opera she starred in from
the 1980s are also a big hit
on his platform.
Auckland, New Zealand
“Paloma Diamond.”
three words:
“Creative, colorful, silly.”
Icons
Julian
Sewell
“Paloma is honored to be
nominated, YET AGAIN.
Jokes! This is so surreal and
I can’t express how deeply
grateful I am to the two
million of you following me.
If I could keep doing this
for a job for the rest of my
life, I’d die a happy man.
Sometimes, I question if my
videos are worth making. Like,
am I actually contributing to
the good of society with all
these skits and parodies? But
then, I get so many lovely
messages from people every
day, like ‘I was having a bad
day until I saw a video of
yours and it cheered me up’
or ‘I’m currently going through
chemo, and I watch your
videos when I need a good
laugh’ and that’s what makes
it all the worthwhile.”

67
“I’vebeenabletoconnectwith
peopleinreallifeandonline
inwaysIneverthoughtwas
possible.”
The Discover List @madisontevlin
Madison Tevlin is an actor,
host, content creator,
model, and advocate.
She uses her platform on
TikTok to help shatter the
expectations people have
about Down syndrome and
others with disabilities.
Madison has always said
that Down syndrome is
the least interesting thing
about her.
“TikTok gives me a platform to
share my life! The platform has
helped me spread awareness
and education about the
Down syndrome community
through content. It’s allowed
the world to see what people
with Down syndrome are
truly made of — and spoiler
alert, it’s way more than you
thought. Because of TikTok,
I’ve been able to connect
with people in real life and
online in ways I never thought
was possible. Having my
name alongside so many
other amazing influencers
and creators is so special,
and it makes me want to
keep creating and showing
the world who I am and what
people with disabilities have
to offer!”
Toronto, Canada
“Paris Hilton! She was so
underestimated for so long, and now
the world is realizing that she’s a
smart, passionate, and strong woman
who is using her voice for good. I have
been underestimated so much in my
life that she’s really inspired me to
never give up just because someone
thinks they know what you’re
capable of.”
“Fun, creative, organized.”
Icons
Madison
Tevlin

69
“Whatstartedasafunwayto
expressmyideasturnedintoa
life-changingjourney.”
The Discover List @mreviatar
Rishon LeZion, Israel
transformed my life in ways
I never imagined. It gave
me a platform to share my
creativity, connect with
millions of people, and truly
be myself. What started as a
fun way to express my ideas
turned into a life-changing
journey where I’ve been
able to inspire, entertain,
and even break boundaries
on a global scale. TikTok
didn’t just open doors — it
created entire worlds of
opportunities, from acting to
collaborations with incredible
creators and brands. It
showed me the power of
storytelling and how being
authentic can resonate with
so many. Above all, TikTok
gave me a community — a
family of supporters who
believe in me, laugh with
me, and inspire me to keep
pushing forward. It’s not just
an app — it’s the reason I’m
living my dream every single
day.”
“Adam Sandler.”
Describe yourself
in three words:
“Creative, magnetic,
hilarious.”
Eviatar Ozeri is an actor and social
media creator from Israel who makes
videos with his famous Chihuahua
Niki, his other family members, and the
dogs they have. Eviatar shares his love
of animals with his followers, while
using his talent to make crazy and
funny videos. Eviatar and Niki have
become viral all over the world
thanks to TikTok.
Icons
Eviatar
Ozeri

71
“Icouldwinamillionawards
andhaveabillionfollowers,
butifitdoesn’tleadtome
breakingthecharityworld
recordthenwhatwasthe
point?”
The Discover List @thekingofchemo
Iain Ward is a terminally ill
brain cancer patient from
Ireland, living in London,
who has dedicated his
remaining years to breaking
a charity world record for
running a marathon.
He sees his situation as an
opportunity rather than a
tragedy.
He’s also chosen a unique
path way to achieving
his goal — he asks people
to follow his accounts,
and uses those accounts
to attract corporate
sponsors who donate to
charity instead of paying
him. So far he’s raised
over half a million dollars,
has amassed 12 million
followers on social media,
and has run 17 marathons.
“TikTok literally sparked my
career. I could win a million
awards and have a billion
followers, but if it doesn’t
lead to me breaking the
charity world record then
what was the point? That
said, I strongly believe things
like this are extremely helpful
with spreading awareness
about the only thing I want
in life, which is reaching the
milestones of achievement
towards my goal of breaking
the charity world record.
Nothing else matters.”
“...Muhammad Ali being so
outspoken about the war
in Vietnam, and having his
heavyweight title taken away from
him at his sporting peak of 27 years
old as it was perceived as anti-
American at the time, and fighting
the courts, winning, and then
getting his heavy weights title back
again — that is an unbreakable
human being and a fantastic
example to us all.”
“I am a rebel.”
Icons
Iain
Ward

73
“Tobeabletoabsolutelylove
whatyoudowhilemaking
evenasmallimpactmeans
everything.”
The Discover List @zeewhatidid
Zainab is a creator and
presenter within film,
television, and fashion.
From hosting red carpet
premieres, to interviewing
actors around the world,
and taking her audience
backstage on film sets,
she uses her platform to
entertain and inspire others
while making a space for
herself and other Muslims
in the film industry — and
makes sure she’s dressed
for the occasion!
Icons
Zainab
Jiwa
“Allison Hammond — an absolute
icon in my field. Entertaining as
hell, loves what she does, but also
the nicest person who lights up a
room ?????! I want to be her. Also
my mum, obviously an icon — in
absolutely every way.”
“Chaotic, professional, yapper.”
“TikTok seems to have
changed my entire life. Who
would’ve thought that one
ridiculous 30-second video I
did for no reason would create
a job for me that I could only
DREAM of, and a community
that I absolutely love and feel
so comfortable with? It’s also
allowed me to learn so much
about myself, my niches, and
meet like-minded people. I’ve
had to put on 8,304 different
hats like ‘director,’ ‘editor,’
‘stylist,’ etc. — and creating
videos has made me do this.
My ‘skills’ section on my CV is
now PACKED.
It means so much for my work to be
recognised and nominated! As someone
who rarely sees people like myself within
media and within the film industry, it not
only brings me joy to celebrate hard work,
but also provides hope that others like me
can do the same! To be able to absolutely
love what you do while making even a
small impact means everything.”

@deadnosuke
@cinema.joe
@tahertravels
@theoshakes
Innovators
Innovators put a new twist
on what it means to be a
content creator. They are
pioneers in their fields who
have a unique point of view
in their content, and are
not afraid to experiment
and try something new.
@ibnhattuta
@unlabeled_
@zerobrainer0
@ladyyasmina1
@phenixsoul
@iamchriskabeya
The Discover List

77
“Movieshaveheldaspecial
placeinmylifeforaslongasI
couldremember.”
The Discover List @cinema.joe
Joe Aragon is a creator
from Los Angeles who
combines his love for film
and pop culture to create
exciting and engaging
videos on TikTok. From
recommending underrated
gems, discussing the most
recent releases, or breaking
down awards season, Joe’s
ultimate goal is to share
his love for film and remind
people that there’s a movie
for everyone.
changed my life. It has allowed
me to not only share my love
for movies with millions of
strangers, but has given me
opportunities to speak to
the people I admire the most
within the industry. It has
given me the opportunity
to attend press junkets
and hosts premieres. It has
given my podcast a brand
new audience. It has given
my dreams of talking about
movies a second chance. I’d
like to think that my videos
serve as a reminder that it
does not matter if you’ve
watched a thousand movies
or ten, there is always room to
grow and learn.”
Who or what inspires you:
“Martin Scorsese, Roger Ebert,
Pauline Kael, David Ehrlich,
Sean Fennesy; the team at
Letterboxd; my podcast
co-hosts Claira Curtis and
Sydney Volpe; or the person
who starts a movie blog even
though they have a full-time
9-5 job, but do the work
anyways because they simply
love movies.”
three words:
“Passionate, determined,
awkward.”
Innovators
Joe
Aragon
California, USA

79
“Myworknowrevolves
aroundbringingmoviesto
people.”
The Discover List @deadnosuke
Shinnosuke
Shinnosuke is based
in Tokyo, Japan and
specializes in creating easy-
to-understand videos that
introduce entertainment
content such as movies,
manga, and games. His
videos aim to help people
overwhelmed by the sheer
volume of films and manga
find their next watch
or read. Leveraging his
experience as a former
assistant director in the
film industry, he also
works as a visual creator.
Additionally, he serves
as the representative of
MEW Creators, a company
dedicated to supporting
cultural initiatives across
various fields.
“At a time when I had quit
my job due to depression
and was looking to start
something new, I began
creating content on
TikTok — and my life changed
drastically. While my main
focus used to be on making
films, my work now revolves
around bringing movies to
people, which has also given
me a clearer view of the
challenges within the industry.
I’ve realized that these issues
aren’t exclusive to the film
world. TikTok taught me the
importance of collaborating
with many creators to uplift
culture as a whole.”
“Sci-Fi movies, Kazuya Yoshii,
Tim Burton.”
words:
“Movies, otaku, maverick.”
Innovators
Tokyo, Japan

81
“Asacreator,Istrivetocombine
creativity,authenticity,and
impact.”
The Discover List @iamchriskabeya
Chris
Kabeya
Chris Kabeya is a fashion
and lifestyle creator from
Canada who inspires men
to elevate their confidence
through style and
self-care. With a sharp eye
for trends and a passion
for authenticity, Chris
shares practical tips and
engaging content that
empowers his audience to
refine their look and unlock
new opportunities. From
grooming essentials to
sartorial advice, his platform
is a go-to for men aiming to
level up in life.
“My younger self inspires
me every day to become
someone he would be proud
of.”
words:
“Creative, authentic,
visionary.”
“TikTok has been amazing
for me! It’s helped me turn
something I once thought
was impossible into a real
career, and it’s made a big,
positive difference in my
life. Being nominated as an
Innovator on the Discover List
is an incredible honor and a
testament to the passion I
pour into my craft. It means
being recognized for pushing
boundaries, experimenting
with fresh ideas, and inspiring
others to see content creation
in a new light. As a creator, I
strive to combine creativity,
authenticity, and impact, and
this nomination reinforces
my commitment to delivering
content that not only stands
out but also resonates deeply
with my audience.”
Innovators
Montreal, Canada

83
“TikTokhelpedmecreatemore
andgetdiscovered.”
The Discover List @ibnhattuta
Kasem
Hato
Innovators
Kasem Hato is a
Jordanian-Palestinian
traveler and content
creator who’s trying to
document his journey to
every country in the world.
He started his own blog Ibn
Hattuta Travels in 2014 and
has been to 98 countries
so far. He is also the host of
Food Tales on the Asharq
Discovery Channel.
“TikTok helped me create
more and get discovered
more. It feeds my passion
in creating content, moti-
vates me to keep going, and
it helps my portfolio when
contacting brands for
campaigns.”
“My mother.”
“Passionate, adventurous,
ambitious.”
Amman, Jordan

85
“I’vedevelopedmore
confidenceinmyselfasa
creator,actor,andwriter!”
The Discover List @ladyyasmina1
Yasmine
Sahid
Yasmine Sahid is an actress,
creator, and writer in Los
Angeles, California. She
specializes in comedic
sketches ranging from
pop culture parodies to
nostalgic callbacks from the
early 2000s. While her work
has garnered attention from
industry powerhouses like
Reese Witherspoon,
she has also expanded into
hosting — in 2024, she
hosted TikTok’s Oscars red
carpet LIVE and interviewed
talent at the 2024 Cannes
Film Festival. She is
currently gearing up to be
featured in new projects
that will premiere this year,
both for the stage and
screen!
“My grandmother. She’s always
been so self-sufficient and
goal-oriented. I picked up a
lot of her skills on staying
organized and determined.
I feel like I wouldn’t be here
today if I didn’t have her
guidance.“
words:
“Funny, persistent,
quick-witted.”
Innovators
California, USA
“I’m honored to be seen
as an Innovator on such an
impactful platform! It’s not
always the easiest to come
up with new and fresh ideas
— I’m glad that my followers
have been willing to follow me
along for so many years and
have seen my personal growth
and growth of my content.
I’ve gotten crazy opportunities
like hosting the Oscars red
carpet, attending Cannes,
Sundance, and being exposed
to so many legendary people
in this industry. Not just that,
but I’ve developed more
confidence in myself as a
creator, actor, and writer!”

87
“TikTokhasgivenmea
platforminordertofeelseen
andbeseen.”
The Discover List @phenixsoul
Innovators
Lyric Mariah
Heard
“TikTok has definitely
impacted my life in a way that
it has given me a platform
in order to feel seen and
be seen, give other people
hope, and also to open up
a platform for others to feel
seen too. Being nominated as
an Innovator on the Discover
List means the world, it helps
to show that individuals with
a disability can breakthrough
into the mainstream and
also feels like a privilege to
be selected in amongst an
industry that is so vast.”
“My mom, my grandfather,
and God.”
words:
“Brave, funny, unique.”
Lyric Mariah Heard is a
model, creator and disability
advocate from Chicago,
now based in London.
Best known for her Carrie
Bradshaw-style moments,
where she changes her
shoes from flats to heels by
changing her prosthetic leg,
she has amassed hundreds
of millions of views in 2024
alone. Aiming to amplify
the visibility of disabled
people within high fashion
and beauty, she has fostered
a dedicated community
of changemakers and
conversation starters
through her entertaining,
accessible, and stylish
content.

89
“MyTikTokaudiencehas
shownmethestrongest
support.”
The Discover List @tahertravels
Mohamed
Taher
Mohamed Taher is an
Egyptian wanderer and
content creator. Known
on social media as
TaherTravels, his interesting
content and unique style
of exploring the world has
quickly attracted millions of
followers across platforms.
Taher is on a mission of
exploring the whole world,
visiting every country
on earth and spreading
awareness, peace, and love
between people.
“I’m more than happy that I
was chosen as an Innovator. It
makes me feel that my efforts
and content is appreciated.
TikTok is my strongest
platform... it has had a great
impact on me because my
TikTok audience has shown
me the strongest support,
which makes me keep posting
and sharing my experiences
on this amazing platform.” Who or what inspires you:
“Trying to be the best version
of myself.”
words:
“Consistent, passionate,
hardworking.”
Innovators
Dubai, United Arab Emirates

91
“TikTokallowedmetoconnect
myarttotheworld.”
The Discover List @theoshakes
Theo
Shakes
“My dad. He’s taught me how
to keep being me and find
ways to truly explore what
I want with an unstoppable
drive.”
words: in three words:
“Creative, driven, expressive.”
Theo Shakes is an actor,
writer, and comedian from
Auckland, New Zealand.
You may have seen him
on TikTok with 1.6 million
followers — he creates
captioned comedy on
the app with hundreds of
characters and impressions
under his belt. He’s most
recently starred alongside
Elijah Wood in the 2024
feature film Bookworm.
“TikTok allowed me to connect
my art to the world. It’s
allowed me to speak to the
times we live in. We study
paintings from the 17th
century today, we might study
TikTok in 300 years. This will
be our art. I feel like people
in the future might get to see
what our lives looked like in
the 21st century because of
the kinds of work I put out
about humanity. I’ve also
been able to earn an income
and it’s been a massive
springboard to gain real
industry opportunities outside
of the app.“
Innovators Auckland, New Zealand

93
“Mywishistoinspireothers
toembracetheircreativity
andconfidentlyexpresstheir
individuality.”
The Discover List @unlabeled_
Paula
Küttner
Paula is a 20-year-old
Berlin-based designer
and creator specializing
in sustainable clothing.
She began her journey by
upcycling secondhand
garments and has since
launched her own fair
fashion brand. Through her
innovative designs, Paula
continues to inspire her
audience while advocating
for individuality, creativity,
and sustainability.
“TikTok has truly transformed
my life. It has given me a
platform to freely express
my values — individuality,
creativity, and
sustainability — and share
them with a global audience,
inspiring others to embrace
their own creativity and
unique path. I am deeply
honored that my work is being
recognized globally. My wish
is to inspire others to embrace
their creativity and confidently
express their individuality.
Additionally, I hope to reignite
appreciation for craftsmanship
and show younger generations
that meaningful work doesn’t
always have to be digital.”
“Karl Lagerfeld, Jacquemus,
myself.”
words:
“Creative, resilient, charismatic.”
Innovators
Berlin, Germany

95
“Ibecameacreatorwhohas
inspiredandhelpedtheyouth
frommyhometowntohave
purpose.”
The Discover List @zerobrainer0
Fanuel
Masamaki
Zerobrainer is a captivating
creator from Tanzania, who
has blended football skills
with a touch of comedy
to captivate his loyal and
diverse fanbase across a
globe. He dons a light brown
suit jacket and a peaked cap,
adding a unique flair to his
performances on the humble
soccer field with a vision of
becoming a global brand.
He not only entertains, but
also inspires others to find
joy and laughter in every
aspect of life.
“Cristiano Ronaldo is my
inspiration. He came from a
humble family and kept on
believing in the vision he had
till he made it. I see myself on
the same path.”
words:
“Creative, funny, light-hearted.”
Innovators
Dar Es Salaam, Tanzania
“TikTok has made me believe
more in myself. Through
TikTok, I became a creator
that has inspired and helped
the youth from my hometown
to have purpose and hope
while thriving for our dreams.
The vision is to become the
global brand that inspires;
being nominated on the
Discover List 2025 is one big
step ahead to fulfill those
dreams of many who look up
to me from my hometown and
different parts of the world.”

97
@djagonline
@igobylu
@dasha
@tiamiscihk
Originators
Originators are the
artists who share the
music we live for. They
inspire the aesthetics, the
movements, the anthems.
Originators are the heart
of TikTok — they have
a finger on the pulse of
culture and create the
soundtracks that define
the year.
@jazeek99
@leostaytrill
@nxdiamusic
@tuckerwetmore
The Discover List

99
“It’sprettyinsanetoseehow
manypeoplearoundtheworld
I’vereached.”
The Discover List @dasha
Dasha
Introspective and alluring are
just a few of the prolific ways
artist and songwriter Dasha
has been described. “Austin
(Boots Stop Workin’)” was
called “one of the signature
country songs of the year”
by The New York Times. The
breakout single has been
RIAA-certified platinum in
the U.S. and seventeen other
countries around the world.
Dasha’s debut headlining
Dashville, U.S.A tour hit sold-
sold-out venues across the
country and she has secured
an opening slot for Thomas
Rhett and Kane Brown in
2025. After a whirlwind 2024
around the success of “Austin
(Boots Stop Workin’),” 2025
is shaping up to be an even
bigger year for the burgeoning
country-pop sensation.
“It’s pretty insane to see how
many people around the world
I’ve reached with my music
this year alone. TikTok has
completely changed my life and
career in every way — it’s been
a game-changer for connecting
with fans and sharing my music.
I feel super grateful and so seen
by the TikTok fam! You guys
really get what I’m up to and
always champion it. What started
as a song I loved and a dance
with my friend truly changed
my life.”
Favorite song:
“‘Merry Go Round’ by Kacey
Musgraves.”
words:
“Joyful, confident, imaginative.”
Originators
Tennessee, USA

101
“It’sgreattoberecognisedfor
creatingwholesomecontent
whilsthelpingtoshinealight
onmymission.”
The Discover List @djagonline
DJ AG
Ashley Gordon, aka DJ
AG, has revolutionised
LIVE performances on
TikTok. With his slick street
setups, DJ AG has even
been dubbed “the most
important DJ in the UK.”
Showcasing grassroots
artists and celebrities,
including freestyles with
grime legends like Skepta
and JME, DJ AG has built
a platform for organic
music moments that are all
about showing love to the
community and lifting up
people around him.
“It’s great to be recognised for
creating wholesome content
whilst helping to shine a light
on my mission. Without TikTok
I would likely still be working
a 9-5. This app has allowed
me to realise my true purpose
in life.”
Originators
Favorite song:
“’Love Me JeJe’ by Tems.”
words:
“Selfless, driven, humble.”

103
“TikTokhonestlyisoneofthe
mainreasonsmymusicisbeing
heardglobally.”
The Discover List @igobylu
LU KALA
LU KALA is a Toronto-raised,
LA-based singer/songwriter
who has found great
success on TikTok with
multiple songs including
her tear-jerking ballad
“Nothing But Love” and
her empowering self-love
anthem “Pretty Girl Era”
which has over 30 million
streams and spent 15 weeks
in the Top 15 at Top 40 radio
in Canada — peaking at
number 10 on both the Top
40 and Adult Contemporary
Mediabase charts. LU KALA
was nominated for two Juno
Awards in 2024 – Single of
The Year for “Pretty Girl
Era” and Breakthrough
Artist of the Year – as well as
Billboard Canada’s Women
in Music who honored LU
with their Rising Star Award.
“TikTok honestly is one of
the main reasons my music
is being heard globally — the
reach TikTok has given me as
an artist and creator has been
instrumental in pushing my
career forward. It’s allowed
my music to connect with fans
across the globe in Africa,
America, Australia, Brazil, and
Canada to name a few, from
big cities to little towns.”
Favorite song:
“’Cry Baby’ – one of my
all-time favorite songs we
wrote three years ago which
embodies me as an artist and
I am so happy it’s out.”
words:
“Authentic, bold, confident.”
Originators
California, USA

105
“TikTokgavemyfirstsonga
bigpush.”
The Discover List @jazeek99
Jazeek
Jazeek is a German artist
with American roots.
Jazeek’s musical career
began in 2021 with the viral
hit “Blunt für dich,” which
quickly attracted attention
on social media. Since then,
Jazeek has given the RnB
genre a completely new
meaning in Germany. His
lyrics and melodies have
shaped an entire generation.
Originators
Favorite song:
“It’s hard to decide but I think
my favorite song of mine is
‘Take It,’ because it’s such a
great vibe when I perform it
live.”
words:
“Ambitious, creative,
visionary.”
Nordrhein-Westfalen, Germany
“I am delighted to have been
nominated. TikTok gave my
first song a big push.”

107
“TikTokhasimpactedmylifeas
ithasallowedmetoshowmy
personalitytomyfans.”
The Discover List @leostaytrill
LeoStayTrill
LeoStayTrill is a 18-year-old
UK rapper, originally from
Zimbabwe and raised in
South East London. His
music blends Afro-drill and
melodic UK rap, resonating
with the digital generation.
He gained prominence
with the viral hit “Pink
Lemonade” and has recently
released “2s N 3s,” which is a
revamp of Clean Bandit’s hit
song “Rather Be” featuring
Jess Glynne. LeoStayTrill
uses the platform to show
his personality, his music and
much more.
Originators
“TikTok has impacted my life
as it has allowed me to show
my personality to my fans,
share music around the world
and much more. I am very
honoured to be nominated in
the Originators category for
TikTok’s 2025 Discover List.
This nomination will be
something I am extremely
proud of as I know this is a
global list and only a small
selection of incredible
creators/artists have been
chosen.”
Favorite song:
“Can’t name a song but
can definitely name an
artist — Asake.”
words:
“Unorthodox, precise, deter-
mined.”

109
“Musicissosopersonaland
youneverknowwhatwill
resonate.”
The Discover List @nxdiamusic
Nxdia
I love connecting with people
and the idea that someone
could’ve listened to it
heartbroken and felt seen, or
happy or overwhelmed,
any range of
emotions — I just want to
make people feel something
so that means the world.”
Favorite song:
“One of my favorite songs
this year has been Tyler The
Creator’s ‘Balloon.’ I think him
and Doechii have brought
so much life and fun into the
song and hearing it just feels
really euphoric and free — I
love the way they worked
together on the track and
what they’ve brought out of
each other live from the clips
I’ve seen makes me really
want to see it myself!”
words:
“Curious, quite emo,
people-orientated.”
24-year-old artist Nxdia
sings about the things that
make you feel understood
and turns them into alt-pop
bangers that are as addictive
as they are self-affirming.
Egyptian-Sudanese Nxdia
kicked off 2024 with the
queer anthem “She Likes
a Boy” and followed up
with the fiery “Jennifer’s
Body” and the manic “Feel
Anything,” gaining a strong
community who feel seen.
They are now ready to
make a statement with their
upcoming music.
“When people talk to me after
a gig, they mention how they
found my music on TikTok.
I love hearing all of their stories.
Music is so so personal and you
never know what will resonate,
especially when you’re writing
about your own experiences
and feelings — so to be
nominated for an award that
talks about music, especially
mine impacting anyone’s life,
that means everything at end.
Originators

111
“Mymusicfeelssomuch
biggerthanmenow.”
The Discover List @parispalomaofficial
Paris
Paloma
British singer/songwriter
Paris Paloma is a storyteller
whose music spans from
discussions of patriarchy
and female empowerment
with her viral song “Labour,”
an anthemic track that
speaks to gender inequality
and the exploitation of
women, to vulnerable songs
in which she intimately
channels her pain and
emotions to make her
audience feel heard and
held. Taking inspiration
from art history, literature
and greek mythology,
Paris’ music uses mythical
language to articulate
both the power and pain
in the female and human
experience. She gives
ancient weight to these
visceral stories that come
from her mind, creating a
powerful connection with
her audience.
“TikTok has been massively
impactful to my career as
a place where so many of
my fans discovered my
music, and its gone on to be
the place where the larger
community around my music
keeps building. It’s where we
made things like ‘Labour (the
cacophony)’ with hundreds
of girls and women adding
their voices to the song, and
where I was completely
uplifted by the voices of all
of those people with whom
my songs resonate. It’s been
a huge part of getting my
music heard, from when I was
posting covers and originals
and little creative videos to no
audience a few years ago, to
where I am now.“
Favorite song:
“’I’m Your Man’ by Mitski.”
words:
“Driven, imaginative,
overthinker.”
Originators

113
“TikTokhelpedmegetmy
voiceoutintotheworld.It
highlightsIndigenousartists
anddiversity.”
The Discover List @tiamiscihk
Tia
Wood
Tia was first known for the
trend of “Indigenizing”
TikTok sounds and built an
engaged audience of over
two million people. She
moved to Los Angeles for
a time to record her own
music. Then, in 2024, Tia
signed with Sony Canada
and released her first EP,
which is gaining national
acclaim. It already has
millions of streams in only a
few months!
“TikTok helped me get my
voice out into the world. It
highlights Indigenous artists
and diversity. It helps people
like me, see themselves in the
mainstream. TikTok was a big
part of my musical journey
and helped me discover that
there was a huge audience of
people who wanted to hear
Indigenous sounds.”
Favorite song:
“’Dirt Roads’ is the song
I wrote when I moved away
from home the first time. It’s a
love letter to my community.”
words:
“Kind, creative, cooked.”
Originators
At a young age, Tia Wood
was already a seasoned
entertainer having toured
the powwow trail extensively
with her family, some of
whom are members of
Grammy Award-nominated
group, Northern Cree. Tia
grew up in Saddle Lake,
Alberta, surrounded by
educators, activists and
artists. Her sister is Juno
Award-winning, Fawn Wood
and her father famously
announces Hockey Night in
Canada in Cree.
Saddle Lake, Canada

115
“Itisafullcirclemomentand
anhonourtoberecognised.”
The Discover List @titom_official & @yuppeyeager
TitoM &
Yuppe
Originators
Thato Seth Mathobela,
professionally known as
TitoM, is an internationally
recognised amapiano
producer/DJ from Mamelodi,
Pretoria. Born in 1998,
music has been part of
Tito’s life since he can
remember. Bongani Kenneth
Sibanyoni, known as
Yuppe (pronounced
“youpee”) is one of the most
exciting wunderkinds of his
generation. The amapiano
producer/DJ was born in
Mpumalanga in 2003 and
raised in Mamelodi East,
Pretoria. TitoM and Yuppe’s
collaboration on mega-viral
smash “Tshwala Bam” has
solidified their place as a
formidable, hit-making force.
“TikTok is the number one
reason, outside of the song
itself, behind the success of
‘Tshwala Bam’ — the single
that changed our lives. It
reached fans and creators we
could never humanly reach.
Our song grew so big because
of TikTok. It is a full circle
moment and an honour to be
recognised.”
Favorite song:
“‘Tshwala Bam’, because it
changed our lives.”
words:
“Creative, authentic, dynamic.“
Johannesburg, South Africa

117
“Iwasasmalltownkidin
Washingtonplayingpiano,
dreamingofNashville.”
The Discover List @tuckerwetmore
Tucker
Wetmore
After cultivating a fanbase
on TikTok by posting
originals and covers, and
converting those online fans
to hard-ticket holders and
music consumers, Tucker
Wetmore can easily say that
2024 solidified him as one
of country music’s most
promising breakout stars.
The small-town Washington
native, known for his country
twang and infectious
personality, notched
back-to-back spots on
Billboard’s Hot 100 chart with
his RIAA platinum-certified
debut singles “Wine Into
Whiskey” and “Wind Up
Missin’ You.”
“TikTok has changed my life.
I was a small town kid in
Washington playing piano,
dreaming of Nashville. My
videos caught the attention
of my team who saw my
potential and helped me
develop as a writer and
artist. Because of TikTok, my
first two singles charted on
Billboard Hot 100 — Kameron
Marlowe found my music
on TikTok and put me on my
first tour opening for him,
and I landed my first record
deal. I’m so thankful for the
opportunities and confidence
TikTok has given me, and most
importantly for the direct
relationship with my fans.
I can use the platform for so
much — testing new music,
celebrating big moments, and
just being myself.”
Favorite song:
“’Beast of Burden’ by the
Rolling Stones.”
words:
“Hard-working, God-fearing,
thankful.”
Originators
Tennessee, USA

Educators
@adam_mirek
@aslanpahari
@botagozomarova2
@divedivelive
@fahadacademy
@ladyspinedoc
@roy.kanyi
@the_mrskelly
@thehistorygossip
Foodies
@amrelhady_
@biteswithlily
@chefabbys
@logagm
@notorious_foodie
@rappingchef
@review.rraigon
@themoodyfoody
@tspiceskitchen
@veganewunder
Icons
@aqeeelstar
@ayame.p
@charityekezie
@jaadiee
@juliansewell
@madisontevlin
@mreviatar
@thekingofchemo
@zeewhatidid
Innovators
@cinema.joe
@deadnosuke
@iamchriskabeya
@ibnhattuta
@ladyyasmina1
@phenixsoul
@tahertravels
@theoshakes
@unlabeled_
@zerobrainer0
Originators
@dasha
@djagonline
@igobylu
@jazeek99
@leostaytrill
@nxdiamusic
@tiamiscihk
@tuckerwetmore

@angellachoe
Photographer
Angella Choe
Angella Choe is a Los Angeles- and New York-based
photographer and director working across fashion,
music, sports, technology and lifestyle. Redefining
the lens of traditional visuals and photography, her
work continues to shape and amplify the stories
of tomorrow, while celebrating diverse voices in
the community, authentic self-expression, and
global changemakers. Her true passion comes from
shooting everyday people and inspiring joy and
storytelling through her lens. Let’s shoot!!!
Photographed by Reyda Van

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