TheFuture of Mobile Application and Media Tablets
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The document discusses trends in mobile technology and applications. It outlines how mobile devices like smartphones and tablets are driving major changes with the rise of mobile apps and cloud computing. The mobile apps market is growing rapidly and certain types of apps like those for location services, payments, and messaging are predicted to be top trends in 2012. The presenter discusses strategies for Software Park Thailand to help the local software industry develop skills in mobile and cloud-based applications.
![Mobile Apps Industry Is Huge
It is currently estimated at $7 billion,
with expected increase
to almost $17.5 billion in 2012
[GetJar]
39](https://image.slidesharecdn.com/mobile-trends-110825224539-phpapp01/85/TheFuture-of-Mobile-Application-and-Media-Tablets-39-320.jpg)
TheFuture of Mobile Application and Media Tablets
- 1. The Future of Mobile Application and Media Tablets Assoc.Prof. Dr. Thanachart Numnonda Director Software Park Thailand 19 September 2011 1
- 2. Agenda Mobile Technology Trends Mobile Webs & Mobile Apps Development Mobile Apps Market Mobile Apps Trends Software Park's Strategy Summary 2
- 4. Next Major Computing Cycle 4 Source: Morgan Stanley 2009
- 5. Gartner Top 10 Strategic Technologies 5
- 6. Gartner Hype Cycle of Emerging Technologies 2011 6
- 7. Trends Web 2.0 Web as a Platform OS/Device independence Cloud Computing Social Network Social Network is a Platform Mobile Computing Enterprise 2.0 7
- 8. 8 Source: Morgan Stanley 2010
- 10. iPhone 10
- 11. iPad 11
- 12. iCloud 12
- 13. SmartPhones 13
- 14. Mobile Phone Market Shares Q1 2011 14 Source :Gartner 2011
- 15. SmartPhone Market Shares Q1 2011 15 Source :Gartner 2011
- 16. Tablets 16
- 17. HP touchPad Video 17
- 18. Android 10.1” Video 18
- 19. Tablet Sales Prediction 19
- 21. Mobile Web Users 21
- 22. Mobile Technology 22
- 23. Mobile Web & Mobile Apps Development 23
- 24. Mobile Web v.s. Mobile Apps Mobile Web is cheaper Most smartphone support HTML5 Mobile App is more user friendly can integrate with other apps, social network, location context, etc.. 24
- 25. Fragmentation In The Mobile World Different OS Different Hardware Different ScreenSize Different Input Method 25
- 26. Categorization of Mobile App Development Low-end platforms – SMS, JavaCard Mid-level phones platforms – Java ME Smartphone platforms – iPhone, Android, Blackberry, Symbian Source: Wilfred M. Mworia; Mobile BootCamp 2009 26
- 27. Mobile Market Variety 27
- 28. Smartphone Platforms 28
- 29. 29
- 30. iPhone Language: Objective-C ; CocoaTouch framework Difficulty: Very steep learning curve but gets much easier after that Tools: Hardware: Mac (pretty expensive) Software: Xcode (free); iPhone SDK Pros: Very comprehensive APIs, very well documented The iPhone is a great platform esp for consumer level apps Ready online market place for your apps Free tools (once you have the costly hardware) Source: Wilfred Cons M. Mworia; Mobile Very different programming style BootCamp 2009 Expensive to get a handset to test on You need specific hardware Marketplace controlled by Apple; 70-30 revenue sharing; Apps have to be approved by Apple first 30
- 31. Android Language: Java Difficulty: Intermediate to advanced Java & Java ME Tools: Hardware: PC or Mac Software: Eclipse is the editor of choice; Android SDK Pros: Familiar programming model Very comprehensive APIs, very well documented Ready online market place for your apps Open source OS Open Handset Alliance creates a strong backing Free tools Cons Variety of device screens, input, size, Source: Wilfred M. Mworia; Mobile BootCamp 2009 31
- 32. 32
- 33. 33
- 34. 34
- 35. Symbian Language: Mainly Native Symbian C++; Java ME, Flash & Python Runtimes Difficulty: Challenging for C++; Java ME more familiar; more control with C++ Tools: Hardware: PC Software: Symbian Application Development Toolkit (ADT); SDKs e.g. Nokia S60 SDK Pros: Familiar programming model Very comprehensive APIs, very well documented Ready online market place for your apps Open source OS Symbian Foundation backs the development of Symbian Handsets are readily available Many device types and manufacturers – Samsung, LG, Nokia Free tools Cons Needs some good experience with C++ Source: Wilfred M. Mworia; Mobile BootCamp 2009 35
- 36. BlackBerry Language: Several options: Java, .NET Difficulty: For Java, if you are familiar with Java ME you’ll be great. .NET is by nature not so hard Tools: Hardware: PC Software: For Java: Plugin for Eclipse, Blackberry JDE; For .NET: Plugin for VS; MDS Studio Pros: Options for programming languages and tools Very comprehensive APIs, very well documented Good for enterprise apps Handsets are readily available Free tools Cons IMHO perhaps not the best for consumer apps Writing apps for different Blackberry devices can get tricky; have to pick the right version of tools for the right OS version Only one device manufacturer RIM Source: Wilfred M. Mworia; Mobile BootCamp 2009 36
- 37. General Guidance to Smartphone Development Source: Wilfred M. Mworia; Mobile BootCamp 2009 Pick a platform Learn a bit about the OS in general – Understand the environment in which your app will run – How the OS treats scenarios like multi-tasking – Could help with things like performance tuning Get the tools Learn the APIs Design is key for consumer apps 37
- 38. Mobile Apps Market 38
- 39. Mobile Apps Industry Is Huge It is currently estimated at $7 billion, with expected increase to almost $17.5 billion in 2012 [GetJar] 39
- 40. Mobile Apps Price 40
- 41. Mobile Apps in Thailand Local Mobile Apps 530 Apps in 2010 Expected local mobile apps in 2011 => 1,300 Apps Revenue 495 Million Baht Source: Kasikorn Research Center 2011 41
- 42. Mobile App Stores 42
- 43. iPhone App Stores 43
- 44. Average Price 44
- 45. Price Distribution 45
- 46. Top Free iPhone Apps 46
- 47. Top Paid iPhone Apps 47
- 48. Top Paid iPad Apps 48
- 49. Top Paid BlackBerry Apps 49
- 50. Top Free Android Market (Exclude Games) 50
- 51. Top Paid Android Market (Exclude Games) 51
- 52. Top Paid Android Market (Only Games) 52
- 53. Top Paid Apps Ovi Store 53
- 54. Top Paid Window Phone 7 Marketplace 54
- 55. Mobile Apps Trends 55
- 56. Mobile Investment Choice 56
- 57. Top 10 Mobile App 2012 Money Transfer Location Based Services Mobile Search Mobile Browsing Mobile Health Monitoring Mobile Payment Near Field Communication Services 57
- 58. Top 10 Mobile App 2012 Mobile Advertising Mobile Instant Messaging Mobile Music 58
- 59. Mobile Shopping Video 59
- 60. British Airways http://ba2go.com Requires no download of software supports the same language as ba.com 60
- 61. BA Mobile Apps 61
- 62. BA Mobile App Video 62
- 63. Air France Mobile App Video 63
- 64. BA Mobile Boarding Pass 64
- 65. Mobile Boarding Pass Video 65
- 66. Software Park's Strategy 66
- 67. The New Challenge Cloud Devices e.g. Tablets, SmartPhones, Desktop International Cloud Apps (SaaS) Local Cloud Apps (SaaS) e.g. DropBox, Salesforce, CRM on Demand e.g. Absolute Solution, vTiger Public Cloud Services (PaaS) Social Network APIs Local e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services International public cloud Local public cloud e.g.Google App Engine, Microsoft Azure True IDC.Cloud Creation Enterprise cloud Salesforce, Amazon,Joyent 67
- 68. Software Park Mission on New Computing Era “Enabling Thai software industry to understand and have skills in the software business; especially in Mobile Applications& Cloud markets” 68
- 69. The New Challenge Cloud Devices e.g. Tablets, SmartPhones, Desktop International Cloud Apps (SaaS) Local Cloud Apps (SaaS) e.g. DropBox, Salesforce, CRM on Demand e.g. Absolute Solution, vTiger Public Cloud Services (PaaS) Social Network APIs Local e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services International public cloud Local public cloud e.g.Google App Engine, Microsoft Azure True IDC, Cloud Creation Enterprise cloud Salesforce, Amazon, Joyent 69
- 70. Summary 70
- 71. Why Trends? In 1950; GDP per capita < $100; Need Financial aids 71
- 72. The Chonggyechon river, South Korea 72
- 73. Transformation of the Korean Economy (1945-2003) Per Capita (US$) GNI 12,646 11,432 10,000 6 Five-Year-Economic- Development Plans 7,355 5,000 Financial Crisis Liberation from Japanese 1,000(1977) OECD Colonial Rule 67 87 100(1964) Member 1945 1953 1962 1970 1980 1990 1995 1998 2003P 73
- 74. Korea : Changing Industrial Structure: from Agriculture to Manufacturing / from Light Industry to Heavy and Chemical Industry Changes in Export Commodity Profile Semiconductor, Mobile Phone, DTV, Display, Automobile, Ship-building, Wig Textile Automobile Semiconductor etc. 84.8% HCI Product (ICT, 27.6%) 50% Light Industry 12.4% Product 2.8% Agricultural Product 1960 1970 1980 1990 1999 2003 74