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Theorists
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- 2. Alvin Toffler Alvin Toffleris an American writer and futurist, known for his works discussing the digital revolution, communication revolution, corporate revolution and technological singularity. A former associate editor of fortune magazine, his early work focused on technology and its impact (through effects like information overload). Then he moved to examining the reaction of and changes in society. His later focus has been on the increasing power of 21st century military hardware, weapons and technology proliferation, and capitalism.
- 3. David Gauntlett David Gauntlettis a British sociologist and media theorist. His earlier work concerned contemporary media audiences, and has moved towards a focus on the everyday making and sharing of digital media and social media, and the role of such media in self-identity and self-expression.
- 4. Henry Jenkins Henry JenkinsIII is an American media scholar and currently a Provost Professor of Communication, Journalism, and Cinematic Arts, a joint professorship at the USC Annenberg School for Communication and the USC School of Cinematic Arts.