Theory research pro-forma
- 2. Terminology • Circulation - This is how many print products copies have been distributed. For instance its how many physical copies are sold in the uk daily. For example Sunday Telegraph 364,785 (24,913) = 339,872 +0.77% • Hits - How many times a webpage had been viewed. For instance if you search on google how many hits a website has. For example worldwide, there are over 2.01 billion monthly active Facebook users for June 2017 • Box Office Figures - How much money a film has made at the cinema. • Ratings - How something had been rated (4/5, 5 stars, 95% etc) • Sales - How many products have been sold
- 3. Primary Research • Definition – Research you do yourself – Where the audience and the researcher are in direct contact with each other. • Advantages – Reliable source of research because you do research yourself – If if think of a new question you can ask it – Ask any question • Disadvantages – Time consuming – Hard to find the right people to ask • Example – Questionnaires/Surveys – Interviews – Focus Groups – Vox Pops – Product Analysis
- 4. Example of primary research • Questionnaires/Surveys - A series of questions based around a product/subject, often to produce statistical data • Interviews - A discussion between 2 people where one asks the other questions • Focus Groups - A group of people are asked a series of questions, often from lots of different backgrounds • Vox Pops - Informally discussing a specific topic with individuals, often on the street • Product Analysis - Critically discussing a product/text
- 5. Secondary Research • Definition – Studying research that has already been undertaken – Using existing research in your own work • Advantages - There are a wide range of of information available - The research is already been done, so its less time consuming Disadvantages – The research may not be quite what you were looking for – The research might not always be easy to find – You have to rely on how well others have researched • Example – Internet research Searching for information on the internet – Library research Going to the library and get information in books – Archive research Data in the archive from historical background will help
- 6. Quantitative Research • Definition – Expressed or expressible as a quantity – Research that you can quantify/measure and put into percentages, fractions and numbers • Advantages – The research is closed so the people will tell the truth – You could do it on the internet • Disadvantages – It could just be chance that you get the results you got so you will have to ask a lot of people – Time consuming – You don’t get a lot of information because its only yes/no – Might not know anyone to distribute it to • Example - Pie chart - Bar chart
- 7. Qualitative Research • Definition – Research that goes more in depth- finding out opinions/beliefs/reasoning – Presented as full text or discussions – Makes the person have to reflect and expand on their answer • Advantages - You get to know why they like/dislike something - Reliable - Could do it online • Disadvantages - Time consuming - Could be biased - Might not be a lot of people to ask • Example - Interview - internet forum
- 8. Audience Research • Definition - Finding out who consumes the product • Advantages - You know who your audience is so you know what age group and comminity like your product so you can make more products like that • Disadvantages - Tempting to fake answers because it takes a long time • Example - Interviews - Questionaires - Surveys - Online forums - Vox pops – stop people in the street - Discussion groups
- 9. Market Research • Definition - Gathering information about consumers • Advantages - Easier to communicate with customers. - Helps you identify oportunitys in the market place • Disadvantages - Time consuming - Suggestions on decisions - Outdated • Example - Gathering information direct from the source
- 10. Production Research • Definition - Finding information and resources required to produce a piece of media. • Advantages - You can make make a better product with better software and hardware. • Disadvantages - Time consuming - Expensive • Example - Searching on the internet for information - Asking a store - Asking forums
- 11. Terminology • Objective – Research that is not influenced by personal feelings or opinions • Subjective - Research that has been influenced by personal feelings or opinions • Valid - Whether the research proposed is able to answer the intended outcome/question • Reliable - Research that produces accurate and consistent results
- 12. Harvard Referencing Name of the film being researched; Film: 1. Francis Ford Coppola (1972) The Godfather Book: 2. Mario Puzo (1969) The Godfather Website: 3. Mario Puzo (1969) The Godfather http://www.sparknotes.com/film/godfather/context.html Magazine article: 4. Mario Puzo (1969) The godfather. Mad magazine issue no. 155, dec 72