Things I've Learned About Creating a Premium Plugin
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This document provides tips and lessons learned from creating premium WordPress plugins. It discusses why one should create premium plugins, important factors to consider like product, price, promotion, distribution and support. It notes that while passive income is appealing, premium plugins require ongoing work. The document offers specific dos and don'ts based on experience, like taking support time into account, having clear terms and conditions, reaching out to customers and not waiting to get started. Resources for further information are also provided.
Things I've Learned About Creating a Premium Plugin
- 1. Things I’ve Learned About Creating a Premium Plugin Brian Hogg @brianhogg brianhogg.com
- 2. Things I’ve Learned About Creating a Premium Plugin Why You Should Create a Premium Plugin Brian Hogg @brianhogg brianhogg.com
- 3. Working with JavaScript and WordPress https://brianhogg.com/jswp WordCamp Hamilton https://hamilton.wordcamp.org/ Event Calendar Newsletter https://eventcalendarnewsletter.com/
- 12. Now What?
- 13. Support
- 14. Market…ing?
- 15. • Product • Price • Promotion
- 16. 700,000+
- 17. GPL Fears
- 18. • Product • Price • Promotion • Distribution
- 19. Services
- 20. Market vs. Code (vs. client work)
- 22. Some Dos and Don’ts (From my experience)
- 24. Do take support time into account
- 25. Don’t worry so much about support to sales ratio in the early days — it's a learning experience
- 26. Do know where to draw the line (features, support, etc)
- 27. Don’t panic when something goes wrong and money is involved
- 28. Do have terms and conditions
- 29. Do get excited when you get money while you sleep
- 30. Don’t think it will be “passive income”
- 31. Do set up a cha-ching sound on your phone when you get a sale
- 32. Don’t change pricing every day or panic when there’s no sales for a couple days
- 33. Do sell in USD
- 34. Don’t take features out of the free version
- 35. Do reach out personally to every single customer as long as you can
- 36. Do list ALL THE THINGS your plugin can do
- 37. Don’t expect to do only products immediately
- 38. Do ask for help when you need it
- 39. Don’t wait