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![8. BEAUTIFY AND
PERSONALIZE CONTENT
Global internet speed grew by 17% in a single year, which
means only one thing. You can worry less about slow
connections and create cool graphic oriented content in 2016.
Introducing “ME” to “YOU” marketing [PERSONALIZATION]
in their content will be one of the top focus for over 20%
content marketers in the coming year](https://image.slidesharecdn.com/completeguideoncontentmarketingin2016-160305052913/75/Content-Marketing-Strategy-for-2016-24-2048.jpg)
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Content Marketing Strategy for 2016
This document provides a complete guide to content marketing trends in 2016. It discusses that content marketing generates more leads at a lower cost than traditional marketing. Top trends include increased use of blogging, video, social media, and automation. Measurement of success focuses on website traffic, sales, SEO rankings, and time on site. Emerging trends include algorithms to generate content, new publishing on social platforms, influencer marketing, and interactive content to boost engagement. Virtual reality and knowledge graphs will also impact content creation.
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Content Marketing Strategy for 2016
- 1. COMPLETE GUIDE ONCONTENT MARKETING IN 2016
- 2.
- 3. Content marketing isa way of marketing your products or services to your target audience by creating relevant and valuable content that attracts and engages them and possibly encourages profitable customer action
- 5.
- 6. BLOGGING Companies that blogreceive 97% more links to their sites and have 67% more leads than those who don’t blog
- 7. SEM 58% marketers useSEM making it the most-used paid medium to distribute their content
- 8. CONTENT MARKETING Content marketing generates3 times as many leads as traditional outbound marketing while costing 62 % less. 86% of businesses now use content marketing
- 9. AUTOMATION 67% of thosewho use marketing automation find it either very effective or attractive. 84% of top performing companies are using automation , or plan to use it in 2016
- 10. SOCIAL MEDIA In a2015 social media marketing industry report by social media examiner, 92% of marketers said social media is important to their business model
- 11. VIDEO In a 2015Social Media Marketing Industry Report by Social Media Examiner, 57% of marketers said they use video in their digital marketing strategy
- 12.
- 13. The importance ofeach of marketing goals based on 2015 study by the Content Marketing Institute 88% Engagement 88% Customer Loyalty 87% Brand Awareness 77% Sales 69% Lead Generation 69% Customer Evangelism
- 14. HOW TO MEASURE MARKETINGSUCCESS
- 15. The most effectiveway to measure marketing success, based on a 2015 study by the Content Marketing Institute Website Traffic 62% Sales 54% SEO Rank 39% Time spent on site 38% Subscriber growth 34% Inbound Links 23%
- 16. 12 CONTENT MARKETING TRENDSIN 2016
- 17. 1. ALGORITHMS TO GENERATECONTENT A paradigm shift in “Content Generation is expected in 2016” Introduction of Artificial Intelligence in content can be a game-changer
- 18. 2. NEW PUBLISHING OPTIONSIN SOCIAL MEDIA INSTANT ARTICLES by Facebook now helps get publishers more visibility to content as compared to their native publishing platforms
- 19. 3. FRINGE SOCIALHUBS Bigger brands will now be more skeptical to publish content through social networks which were considered “FRINGE” as now they have become MAINSTREAM Content strategies centered on: will only increase in 2016
- 20. 4. AGGREGATED CONTENT Realtime content aggregation is on the rise, if what twitter did with Curator, is any indication Serving the real-time updates of events as they happen, in one single platform won’t be new as news channels will face huge competition
- 21. 5. BALANCING SEO,SMM, UX AND ANALYTICS A proper mix of SEO, SMM, UX and ANALYTICS can help you reap rich rewards when you value their importance equally and treat them as one – instead of individual components
- 22. 6. PAID SOCIAL Theyear 2015 saw growth in promoted posts in: 80% 75% 65% Organic reach continues to decline as Social Networks aggressively push for advertising on their platforms. If you haven’t its time to catch on a PAID MEDIA approach as it is only going to go bigger
- 23. 7. INFLUENCER MARKETING Brandsare able to generate higher sales by leveraging the reach of the influencers. According to a study by McKinsey, such campaigns had 35% HIGHER RETENTION RATE than paid ads and fetched an higher ROI from 1X – 10X Tapping into influencers reach has proved to be very cost effective and will be part of every content marketing strategy in 2016
- 24. 8. BEAUTIFY AND PERSONALIZECONTENT Global internet speed grew by 17% in a single year, which means only one thing. You can worry less about slow connections and create cool graphic oriented content in 2016. Introducing “ME” to “YOU” marketing [PERSONALIZATION] in their content will be one of the top focus for over 20% content marketers in the coming year
- 25. 9. MOBILE MARKETING WILLRISE (EVEN HIGHER) This is the standard “TREND” every year and 2016 will be no different, as it is only going to get Bigger, with more mobile access to new audiences.
- 26. 10. CONTENT INTHE VIRTUAL REALITY ERA MIGHT ACTUALLY BE REALITY FaceBook introduced 360 DEGREE VIDEO and same is supported by YouTube. This opens a whole new realm of content to be tapped in In short, top marketers will move beyond just beautification and improvement in content, virtual reality will give whole new standard for the big brands out there
- 27. 11. KNOWLEDGE GRAPHWILL CHANGE CONTENT CREATION With the introduction of KNOWLEDGE GRAPH, brands have already started to focus their energy in trying to rank for long- tail keywords for queries. Similar concepts are going to be a highlight in 2016
- 28. 12. INTERACTIVE CONTENTWILL BRING ENGAGEMENT As attention span of the users decrease, VISUAL MEDIUM is the way to create better engagement through content. Interactive content like Cinemagraphs, GIF’s have been dominating newsfeeds and timelines of late and this is definitely going to sky-rocket in 2016
- 29.
- 30. I am ahigh-energy, confident professional with an infectious enthusiasm for technology. As a highly organized and friendly professional, received industry recognition and awards by winning various digital marketing activities for Coca-Cola in EFFIES and IAMAI awards for campaigns like ‘Sprite Teen Till I Die’ and ‘Facebook Feature Phone Campaign’ to increase recruitment and frequency for the brand among mobile phone users. Possess a strong technical background by completing B- Tech in computer systems and working as a programmer. My hobbies include watching Sci-Fi movies and reading books on business and digital marketing. ABOUT ME
- 31.