Three New Market Research Technologies That Make Teams Smarter Webinar - 11 9 17

Three New Market Research Technologies
That Make Teams Smarter

About Your Host
Introducing SmartReporting!
Better, Faster Qualitative

Monika Wingate
CEO and Co-Founder of Digsite
About Your Speaker

1 2 3 4
Agenda
Why New
Technology
is Critical in
Qualitative
Research
Three New
Qualitative
Research
Technologies
The Role of
Market
Research in
Technology
Adoption
Practical Tips
to Drive
Change in Your
Organization

1
Why New Technology is Critical
in Qualitative Research

Business success is being driven by the speed
and depth of consumer insights.
Slack spent a lot of time working
on their preview release and
quickly adding or removing
product features based on what
early users were telling them.
Businessinsider.com
Leadboxer.com/blog/how-did-slack-grow-so-fast

New technologies like AI are central to speed
and agility because they make us smarter.
Productivity Gains
$6.6
TRILLION
Greater Consumer
Demand
$9.1
TRILLION
$15.7
TRILLION
The amount that will
be added to global
GDP because of AI
Fast Company November 2017

Qualitative data is at the heart of AI improvements.
Speech Recognition Image Recognition

2
Three New Qualitative
Research Technologies

Social Recruiting Automation Qual. Panels
Automated Micro-Targeting

Virtual-Assisted Design and Data Collection

Templated Qualitative Designs
1. What are they
doing now?
Q&A
2. Share an
experience
Photo/Video Diary
3. Map out pain
points
Whiteboard
4. Identify key
priorities
Crowd-Voting

Virtual Assisted Data Collection
Responsive …
ü quality checks
ü instructions
ü activities
ü probing
ü reminders
ü rewards
Predictive Search & Chatbots

Smarter Reporting Automation
Ø Auto-tagging
Ø Sentiment Analysis
Ø Entity Recognition
Ø Text Analytics

Virtual Assisted + Human Analysis
• Tagging
• Sentiment
• Themes
• Quotes

Virtual Assisted Co-Creation
enhancepd.com/blog/ideation-and-concept-sketching-design/
library.gv.com/the-gv-research-sprint-a-4-day-process-for-answering-
important-startup-questions-97279b532b25

3
The Role of Market Researchers
in Technology Adoption

Technology is enabling a vision of broader
access at some organizations.

And Market Researchers are starting to drive change.
Quirks Corporate Research Report Survey 2017

4
Practical Tips to Drive Change
in Your Organization

Focus on the biggest barriers (cost, time, quality)
to providing the deep insights your team needs.
Identify your key pain points.

Let technology do the work it does best.
Overlap your pain points with potential qualitative
technologies. Look for solutions that simplify but
don’t eliminate human interactions.

Get your team involved and engaged.
Find a champion in your organization to help you get started.
Adopt and refine your technology solution.
Find providers that are eager for feedback and iteration.

Thank You!
Questions or
comments?
Reach out to me at:
audrey@digsite.com
If you’d like to follow-
up with our speaker
directly, you can
email her at:
monika@digsite.com
Any Questions?
If you’d like to learn more
about Digsite, visit:
www.digsite.com

Three New Market Research Technologies That Make Teams Smarter Webinar - 11 9 17

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