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Thriving in the social media jungle for internet marketing association 2013
The document discusses strategies for thriving in the social media landscape, emphasizing the importance of relevant, authentic, and engaging content rather than purely sales-focused messaging. It encourages organizations to involve their front-line employees in sharing personal stories to enhance engagement and draw attention. Additionally, it highlights the need for a structured social media policy that integrates with overall communication strategies.
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Thriving in the social media jungle for internet marketing association 2013
- 1. How to thrive inthe Social Media Jungle By @ctrappe Las Vegas Sept. 26, 2013 @ctrappe #impact13 Christophsblog.com/impact13 Photo by Luke Jones
- 2. Survive by sharing… • relevant content • authentic content • snackable content • constant content @ctrappe #impact13 Christophsblog.com/impact13
- 3. What it’s not… •Only selling • Marketing-related departments only come up with stories • Ads! • Interruption! • Few updates • Unrelated updates. “Happy Thursday!” @ctrappe #impact13 Christophsblog.com/impact13
- 4. Show of hands: Whohas a social media policy that looks somewhat like this… Photo by IvanWalsh.com
- 5. Our social mediapolicy … Seriously: Social media fits into overall communications! @ctrappe #impact13 Christophsblog.com/impact13
- 6. Objective today: Getting ideasto really allow your organization and front-line employees to participate in social media! @ctrappe #impact13 Christophsblog.com/impact13
- 8. Did I mentionstories? Anyone got a good story? Was it a personal or business story? Traffic ticket story Walking daughter to school @ctrappe #impact13 Christophsblog.com/impact13
- 9. Lessons Stories most meaningfulwhen personal! (Engage SMEs, employees, etc.) Interesting, different and new things get people to pay attention! @ctrappe #impact13 Christophsblog.com/impact13
- 11. Create a spaceto share stories @ctrappe #impact13 Christophsblog.com/impact13
- 12.
- 13. Help people spotstories If you want to share something because it’s unique, interesting or caught your eye for another reason it might be a story! Share the story with somebody to see if it’s interesting to others! @ctrappe #impact13 Christophsblog.com/impact13
- 14. How people spotstories More questions to ask on handout. (Also here: http://www.christophsblog.com/specific- questions-can-help-with-specific-stories/) @ctrappe #impact13 Christophsblog.com/impact13
- 15. One last thing:The C/VP level @ctrappe #impact13 Christophsblog.com/impact13
- 16.
Editor's Notes
- #2 Define does and donts. Just a few!
- #3 By participating I mean responding, yes, but we won’t go into that much today. Participating also means leading! Sharing stories that are relevant. What’s relevant? Of course your audience/customers decide that…. But stories work.
- #4 Authentic stories vs. talking pointsQuestions to ask: Does it fit into overall mission?
- #5 After sharing traffic ticket and then walking story ask the typical questions!
- #6 Even if it’s internal first.Change at UW…
- #7 Have to be on board…Positive reinforcementGet them sharing storiesMy story!