TikTok Hashtag challenge

TikTok Hashtag challenge

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  TIKTOK #HASHTAGCHALLENGE: TIKTOK #HASHTAGCHALLENGE: TIKTOK#HASHTAGCHALLENGE: WHEN THE USERS ARE CREATORS WHEN THE USERS ARE CREATORS WHEN THE USERS ARE CREATORS Trang Pham -126230184 MRK634SAA
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  Introduction #Hashtagchallenge Popular campaigns Conclusion Works Cited Presentation outline 02 MRK634 | January 29th 2021
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  Introduction Hashtag Challenge isa form of marketing that only appears on TikTok thanks to creative content delivery. TikTok effects create a place for people to freely share short videos about themselves, personal interests, even just silly things. Just search for hashtags like #pushupchallenge, #Makemomsmile from Colgate, #GuaDance from Chipotle, you will see TikTok is worthy of the "trend master" with countless videos showing different creations from users. 03 MRK 634 | January 29th 2021
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  The potential ofthe #Hashtag Challenge With a large number of users aged between 16 and 25 years old, the Hashtag Challenge is suitable for a number of industries such as cosmetics, fashion, beverage, ... or promoting tourism brands, online documents, teaching study online. The brand starts the Hashtag Challenge by creating hashtags, recording videos, choosing catchy music, and calling on users to join the challenge. TikTok owns a friendly, easy-to-use application platform that encourages users to be creative and express their feelings 04 MRK 634 | January 29th 2021
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  The Hashtag Challengeis often driven by a number of influencers, posting videos with hashtags and encouraging fans to participate. As a result, users gradually become content creators when performing challenges according to the Brand's hashtag. In the paid version, TikTok allows banners introducing the challenge to appear in the TikTok Discover section, leading to the brand's homepage or the video list page of the challenge. Hashtag Challenge is usually measured by the number of views and clicks on the banner, hashtag page views, the number of videos user created, the number of views, and interactions with the video. The brand can receive millions of followers, interactions, increase brand awareness, create good effects without spending too much money. 05 The potential of the #Hashtag Challenge MRK 634 | January 29th 2021
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  September 2018 markedthe milestone when the first brand - fashion brand Guess collaborated with TikTok to present a #InMyDenim challenge. InMyDenim hashtag challenge begins with a video of a celebrity wearing Guess fashion products, posing on the music background "I'm a Mess" by Bebe Rexha. Popular #Hashtagchallenge Campaigns 1.#InMyDenim challenge from Guess MRK 634 | January 29th 2021 06
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  The video quicklyattracted attention, went viral and gradually changed and created millions of different versions. During the campaign, Guess's image became a coverage throughout the social network TikTok. Over 33 million videos use #InMyDenim with a wealth of creative ways. The majority of participants in the challenge are young people, in many different countries, who are also Guess's target customers. This partnership is both a way to communicate, position the brand and at the same time drive sales. Popular #Hashtagchallenge Campaigns 1.#InMyDenim challenge from Guess MRK 634 | January 29th 2021 07
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  The retail brandUniqlo has launched a campaign to challenge TikTok users to upload a short video of them wearing their favorite Uniqlo costumes. The winning video will have a chance to appear on screen at Uniqlo stores around the world and on the brand's social media accounts. Popular #Hashtagchallenge Campaigns 2.#UTPlayYourWorld campaign from Uniqlo MRK 634 | January 29th 2021 08
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  Samsung teamed upwith TikToker celebrities to launch a new campaign that challenged users to “teleport” the letter “A” to another user's hand, using the app's transition effects. The aim here was to convey the message that Galaxy’s “A-series” connects you with your friends. Popular #Hashtagchallenge Campaigns 3.#GalaxyA from Samsung MRK 634 | January 29th 2021 09
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  #GalaxyA resulted inmore than 30 million views for the videos. The video is accompanied by a song custom-made for the challenge titled “Write My Story” that accompanies the challenge. Music in challenges is a common element that guarantees a sense of continuity, rhythm, and personality. Popular #Hashtagchallenge Campaigns 3.#GalaxyA from Samsung MRK 634 | January 29th 2021 10
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  Conclusion Highly customizable, manychoices for each individual customer of TikTok are shown through individual effects and music. No longer stereotyped by passive and boring advertisements, brands can completely bring their own colors and personalities through Hashtag Challenge on TikTok. If you want to approach the Z gene, the Hashtag Challenge is an extremely effective form of marketing MRK 634 | January 29th 2021 11
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  Works Cited Kelsey_tries. (2020,May 13). 12 TikTok Challenges to Inspire Your Next Campaign. Retrieved January 29, 2021, from https://later.com/blog/tiktok-challenges/ 4 TikTok Hashtag Challenges To Learn From. (2019, September 19). Retrieved January 29, 2021, from https://www.collabary.com/blog/4-tiktok- hashtag-challenges-to-learn-from/ Make Your Day. (n.d.). Retrieved January 29, 2021, from https://www.tiktok.com/fr/ Success Stories About TikTok Advertising: TikTok for Business. (n.d.). Retrieved January 29, 2021, from https://www.tiktok.com/business/en- US/inspiration