Tips for social sales professionals

Tips for social sales professionals

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  Tips for SocialSelling Professionals Transforming the way you sell
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  What is SocialSelling?  Developing a Reputation: Building a strong online reputation that showcases your experience and increases your credibility  Gathering Intelligence: Researching social information to prepare for sales conversations  Building your Network: Developing relationships with people who can share information and provide referrals  Offering Insights: Providing meaningful insights that earn opportunities to engage with and influence contacts  Using Social Selling Solutions: Taking advantage of innovative selling solutions such as LinkedIn Sales Navigator 2
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  Why Apply SocialSelling Techniques? “The best reps are not just present in social media, they position themselves as credible and influential sources in customer networks.” -Sales Executive Council 3
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  Why Apply SocialSelling Techniques? ”The B2B social buyer relies on social media and online communities during the purchase process.” -ITSMA 4
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  Why Apply SocialSelling Techniques? “Effective use of sales intelligence increases revenue productivity per sales rep by 17%.”* – CSO Insights *2011 analysis 5
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  Where are youon the social selling spectrum? High “Leaders” • Strong Online REPUTATION “Tip-Toers” • Gathering INTELLIGENCE • Proactively Building NETWORK • Contributing INSIGHTS • Using Social Selling SOLUTIONS “Laggards” • Weak Online REPUTATION • NOT Gathering INTELLIGENCE • Reactively Building NETWORK Low • NOT Contributing INSIGHTS • NOT Using Social Selling SOLUTIONS 6
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  5 Steps toBecoming a Social Selling Pro 1 Build Your PROFILE 2 Gather INTELLIGENCE 3 Develop Your NETWORK 4 Contribute INSIGHTS 5 Use Social Selling SOLUTIONS 7
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  1. Build aStrong Professional Profile Add a photo, experience and skills that showcase the brand of YOU 8
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  2. Gather Intelligence Beprepared for every interaction by researching contacts and companies 9
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  3. Proactively DevelopYour Network Build trusted relationships who can support your professional objectives 10
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  4. Contribute Insights Shareideas through status updates, and participate in groups 11
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  5. Use SocialSelling Solutions Sales Navigator: LinkedIn Premium for sales professionals Build prospect Reveal full profiles of 3rd Leverage co-worker lists with degree contacts with connections with Lead Builder advanced search Team Link 12
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  Best of luckin your journey to becoming a social selling professional! For more information: http://sales.linkedin.com or www.slideshare.net/linkedin-sales-solutions 13