Top 10 Tips For A 2013 Digital Marketing Campaign
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The document outlines the top 10 tips for a successful digital marketing campaign in 2013, emphasizing the importance of strategizing link building, maintaining compliance with Google updates, and engaging with customers via social media. It highlights the necessity of optimizing websites for mobile use and ensuring high-quality, keyword-focused content. Additionally, it advises on the importance of good site health, effective PPC landing pages, clear calls to action, and measuring campaign success.
Top 10 Tips For A 2013 Digital Marketing Campaign
- 1. Top 10 Tips For A 2013 Digital Marketing Campaign Get your strategy in place for a new year…
- 2. Find here our top 10 tips to how you can get a great digital marketing campaign together for 2013…
- 3. Strategise Your Linkbuilding Keywords Search is changing… Optimise your website with longer-tail keywords to reach a wider audience.
- 4. Keep The Google Penguin Off Your Back Stay on top of the Google updates and ensure you comply to all of the Penguin’s needs. If you perform white hat SEO techniques and optimisation, you will see less of an impact on your website’s results.
- 5. Grow Your Presence Online Do competitor research and see how well your competitors are using social media platforms to create new business. Jump on the band wagon and beat them to the finish line!
- 6. Build On Your Customer Base Socialise with your customers. 80% Of social network users prefer to connect with brands through social networks than any other method. Engage with your existing customers to keep them coming back for more.
- 7. Make Your Move On Mobile Smartphones have made a huge impact in the way that we organise our lives and the way we use the internet. Create a mobile site that caters for the different requirements and limitations of mobile devices so that your audience can access your site with ease when they are out and about.
- 8. Content is King Make your content clean, easy to read and understandable. Always remember that content is king, and it’s what counts as the real structural integrity of the site. Optimise your content to fit in with your top keywords.
- 9. Good Site Health = Good User Experience Sort any technical problems, browser incompatibilities and any other issues that could be harmful to the amount of visitors to your website. Google ranks a website based on how well it is built and the technical structure of your code, so keep that in mind for the new year on any new website you may think about having.
- 10. Optimise Your PPC Landing Pages Make sure users from paid search reach an optimised PPC landing page when they come through on a keyword they searched for. Only bid on your highest converting keywords to get the most out of your paid search budget.
- 11. Call To Action! (CTA) Make sure your users know what you want them to do next when they are on your website. Provide a good call to action on all of your pages with large buttons to help your customers convert, buy and contact you.
- 12. Measure Your Success Set up goals & event tracking to measure the success of your digital marketing campaign.
- 13. Get The Professionals In… Looking to provide white label SEO services to your customers in the new year? Get the professionals in to do search engine optimisation (SEO) services on your behalf. You can provide great services to your customers, learn new skills and make you company more profitable with our white labelled service. Contact us today to find out more.
- 14. Good Luck In Your Digital Marketing Strategies This Year in 2013